Marketing

The latest marketing news for the gambling industry

Winner Sports becomes Durham CCC’s betting partner

SBC News Winner Sports becomes Durham CCC's betting partner

Durham County Cricket Club has announced Winner Sports as its new official betting partner.  The terms of the partnership will mean that Winner creates exclusive offers and markets for Durham CCC as well as the Emirates Riverside featuring Winner Sports branding. To celebrate the partnership Winner Sports will offer a number of Durham related betting markets to get behind the Riversiders’ Specsavers …

Read More »

Gillette makes smooth move into esports with Gfinity

SBC News Gillette makes smooth move into esports with Gfinity

Esports company Gfinity Plc has announced a new sponsorship deal with razor and personal care products giant Gillette. Gillette will involve itself via the launch of a new football focused esports tournament that’ll include a£15,000 prize pot, though surprisingly it’s Pro Evolution Soccer 2016 and not FIFA which the players will be competing in. ‘The Gillette Championship’ will see gamers compete in a 24 team tournament, …

Read More »

Gaming Realms hands control of QuickThink Media to Ayima London

SBC News Gaming Realms hands control of QuickThink Media to Ayima London

Updating the market, London AIM-listed mobile casino and social games operator Gaming Realms Plc has informed that it has entered into a strategic partnership with London digital marketing specialist agency Ayima. The partnership will see Gaming Realms hand over control of media buying and performance marketing subsidiary QuickThink Media Limited to Ayima. Ayima will now act as lead online marketing …

Read More »

Sky Bet launches #betterpenalties campaign for England

SBC News Sky Bet launches #betterpenalties campaign for England

Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs.  Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …

Read More »

Better Collective adds Euro Predictor and BetNStream

SBC News Better Collective adds Euro Predictor and BetNStream

Better Collective has added two new products – Euro Predictor and BetNStream – to its impressive Euro 2016 line-up designed to ensure punters don’t miss a match, tip or bet throughout this summer’s tournament. The free-to-play Euro Predictor, optimized for mobile and desktop, is already capturing fans’ imaginations as they compete for the €100,000 (£77,000) prize that will be awarded to the best predictors. …

Read More »

Oddschecker signs up Robbie Fowler for Euro 2016

SBC News Oddschecker signs up Robbie Fowler for Euro 2016

Liverpool legend and former England international Robbie Fowler has signed a deal with Oddschecker to become a brand ambassador for the duration of Euro 2016.  The Premier League’s sixth highest goal scorer who finished his career in Thailand will be providing his views on England specifically and Euro 2016 in general via the Oddschecker platform. Both Fowler and Oddschecker will be hosting a …

Read More »

Ladbrokes becomes official betting partner for the FA

SBC News Ladbrokes becomes official betting partner for the FA

The FA has announced a long-term agreement with Ladbrokes to become its new official betting partner. The deal, which will commence on August 1st 2016, will see the leading Ladbrokes’ relationship with The FA span the England team and The Emirates FA Cup. Under the terms of the agreement, Ladbrokes will benefit from premium brand exposure alongside England senior men’s …

Read More »

Pinnacle Sports undertakes comprehensive rebrand to ‘Pinnacle’

SBC News Pinnacle Sports undertakes comprehensive rebrand to 'Pinnacle'

Curacao and Malta-licensed online sports betting operator Pinnacle Sports has undertaken full corporate rebrand to ‘Pinnacle’. The rebrand follows this March’s news that Pinnacle Sports had purchased the URL domain www.Pinnacle.com from a Phoenix-based electronic components manufacturer for an undisclosed sum. Updating the market, Pinnacle leadership stated that it had launched “a new contemporary brand architecture and dynamic design style that …

Read More »

Psycho promotes Betfred’s new Voice Bet app

SBC News Psycho promotes Betfred's new Voice Bet app

Former England international and star of Euro 96 Stuart Pearce is the face, or rather the voice, of Betfred’s latest advert to promote its new app ahead of the Euros.  The innovative app, which is available on both iOS and android, was developed in-house and allows customers to place their bets using voice recognition technology. The Betfred Voice Bet app will be launched …

Read More »

Paddy Power delivers unofficial Scotland Euro 2016 anthem

SBC News Paddy Power delivers unofficial Scotland Euro 2016 anthem

Irish bookmaker Paddy Power has released its latest video; an (assumedly) unwarranted Euro 2016 anthem for Scotland. It features a host of Scottish celebrities including Michelle McManus, The Krankies, and ex-footballers Frank McAvennie and Andy Goram amongst a group marching through the rainy Highlands singing along with bagpipes and a drum keeping the rhythm. No Scottish stereotype is forgotten with a stand selling deep …

Read More »