Marketing

Lancashire, Championship football club Preston North End has unveiled its season 2016/17 first-team kit with 888Sport as lead sponsor. Preston North End, the oldest professional football club in the world is set to officially put its season 2016/17 shirt on sale on 21 July. Adhering to FA rules on marketing of sports betting brands, 888Sport has given all non-first team …

Ladbrokes subsidiary exchange betting platform BETDAQ has been announced as new kit sponsor of London League One football club Charlton Athletic FC. BETDAQ marketing confirmed that it had signed a three-year contract replacing the University of Greenwich as shirt sponsor of ‘The Addicks’. The BETDAQ brand will be promoted throughout Charlton’s The Valley Stadium (capacity – 26,000) on match days …

Betway has announced that they have entered into strategic three year partnerships with five Bundesliga 2 clubs ahead of the new football season in August. The company will be designated as the official betting partner for St. Pauli, Union Berlin, Eintracht Braunschweig, Karlsruher SC and Dynamo Dresden. Betway, the principal sponsor of West Ham United and Premier League Darts, will …

Dafabet has announced that they have agreed a new deal to continue as Sunderland AFC’s main sponsor until at least 2019. The company first announced the partnership with Sunderland in the summer of 2015, and will become one of the longest serving principal partners in the club’s history. As part of the deal, Dafabet will undertake a number of match day, …

European online betting operator NetBet has furthered its presence within the French market by securing the official shirt sponsorship of AS Saint-Etienne. The NetBet logo will now appear on the right-hand “pocket” of the shirt, which will be clearly visible during all Ligue 1 2016/17 season games. NetBet marketing further detailed that it had upgraded its betting partnership with ‘Les …

BetVictor has today announced a new three-year deal to become a principal partner of Liverpool Football Club.  The agreement will see BetVictor become the Global Online Betting Partner and Training Kit Partner of the Club. The partnership also means that the BetVictor will create unique offers and markets for fans of the club. It also means that the firm’s branding will be …

Leyton Orient has announced its new shirt sponsor ahead of the new season in the form of new online sportsbook EnergyBet.  A two-year agreement has been agreed between the operator and the League One club. The new sponsorship deal sees one of the online sports betting industry’s newest players support the club with substantial financial resources. It’ll mean that EnergyBet branding will …

It has been announced that Championship club Nottingham Forest has signed a one-year shirt sponsorship agreement with online bookmaker 888Sport.  The previous sponsor, Fawaz International Refrigeration & Air Conditioning Company, is owned by the club’s owners the Al Hasawi family, but evidently the owners have opted to look for ways to bolster the club’s income. Nottingham Forest acquired a new …

Tasmanian based UBet has pleaded guilty to two advertising breaches, and become the first company in New South Wales (NSW) to be convicted of promoting drinking while gambling. Following an investigation by Liquor & Gaming NSW, UBet was successfully prosecuted in Downing Centre Local Court. Deputy Chief Magistrate Jane Mottley fined the company $3,300 and awarding costs of $4,500. As …

As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …