Marketing

Debate over sports betting advertising grows

The recent actions of the Australian government to ban all advertising of live odds in Australian sports has sparked debate in igaming and media regarding the regulation of sports betting advertising. The article covered here by SBC demonstrates that Australian governing sports bodies are prepared to support the bill even at the risk of decreasing potential revenues generated by sports …

Read More »

Ed Wray Moots Betfair Restructuring

In an interview with UK broadsheet newspaper the ‘Daily Telegraph’, former Betfair Chairman and Co-founder Ed Wray commented that Betfair would need to refocus its operations and restructure the ‘company balance sheets’, in order for the betting exchange to work more efficiently. Wrey commented on his concerns regarding Betfair recent performance which saw valuation in Betfair  Stock drop. That uninspiring …

Read More »

A Look at Skybet Conversion and Site Optimisation

With  increased competition, increased marketing spend from gaming operators and saturated consumer choices when selecting their gaming choice, it is no wonder that optimising website conversion and player acquisition are becoming key issues in online gaming. Operating in a saturated market has led to a decrease in traffic conversion as the igaming punter now has more choice than ever and …

Read More »

Indian Ministers Prepare Sports Betting Draft

In the wake of match fixing scandals that have rocked the Indian Cricket Premier League (IPL), Indian ministers are preparing to draft the countries first ever sports betting doctrine to be reviewed and considered by parliament . Many commentators view this as India’s first steps to legalized sports betting . The Indian Sport Association  had commented that it had been …

Read More »

EveryMatrix €250K Prize up for grabs at Igaming super show!

Igaming software suppliers EveryMatrix have lined up a special treat for delegates attending the 2013 IGaming Super Show in Amsterdam this upcoming this 11-14 of June. EveryMatrix will be rewarding one lucky delegate or attending company free integration and service of its latest igaming platform with full gaming capabilities, these services are worth €250,000 for full integration and maintenance. EveryMatrix …

Read More »

Bwin End Real Madrid Shirt Sponsorship

European gaming operator Bwin has announced that it has chosen not to renew its club shirt sponsorship of nine time European Cup winner Real Madrid. Bwin instead will choose to become Real Madrid online gaming and digital partner, forming a business relationship at a smaller scale than their current agreement. Bwin’s sponsorship of Real Madrid has seen them sponsor the …

Read More »

Australian Broadcaster Live Odds Restrictions!

Australian media broadcasters have prohibited the publicity of live odds on radio and televisual mediums as a means of protecting the viewer and curving problem gambling. These upcoming changes to bookmaker advertising have been commented on by Prime Minister Julia Gillard stating that citizens are becoming ‘increasingly frustrated’ with the promotion of odds. Reports state current estimates that up to …

Read More »

Rebrand for Webis Holdings

Sports betting provider Webis Holdings has rebranded its califonian racing division and European sportsbook and gaming services to WatchhandWager.com.The Isle of Man-based betting service provider operates European soprtsbook BetInternet.com and Link2Bet.com. Earlier this month Webis Holdings signed an exclusive deal with American horse racing and casino operator Churchill Downs Incorporated, the partnership saw wagering on video streams on all horse …

Read More »

Online Betting Uplift in France

Jean-Francois Vilotte, president of the French regulatory authority ARJEL, has relayed in an interview with the French news publisher ‘Les Echos’ that gross gaming revenues in France’s online gaming and betting market have began to finally bear fruit, despite a shaky start post regulation of the French betting market, that witnessed a drastic change of the market structure. Sports betting …

Read More »

BWin Renews MotoGP Sponsorship

European gaming giant BWin has further extended its sponsorship of MotoGP World Championship for a further two years. The extended agreement between the two parties, which commenced in 2004, will continue to run until 2015 and will see the BWin remain as a key sponsor for upcoming races in the MotoGP calendar. The MotoGP Championship calendar has currently eighteen races …

Read More »