Marketing

EveryMatrix Refresh Branding With New Logo & Website

iGaming services and software provider – EveryMatrix has refreshed its branding with a new logo to accompany the launch of its new commercial website – http://everymatrix.com/ The new logo now features a gambling die with the letter M branded on top (new logo displayed on as main post image). EveryMatrix new website features vibrant coloring and a modern design layout. The …

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William Hill Lines Up Wagering on Kentucky Derby

William Hill have announced future wagering on the 2014 Kentucky Derby, the USA most popular horse racing festival. Wagering on the Derby will be open to customers in Nevada based William Hill Race Books. The 2014 Kentucky Derby is set to take place on May 3 2014, Currently William Hill lists horses Honor Code and Tap It Rich as e …

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Betfair To Launch Heavyweight Ad Campaign For New Jersey Market

After agreeing a partnership with Atlantic City’s Trump Plaza Hotel and Casino, UK igaming operator Betfair has announced that it will launch a heavyweight advertising campaign to target the newly igaming regulated New Jersey region, through social media, broadcast, digital and radio channels. Betfair have prepared for the launch of the campaign by launching website LetsPlayNJ..com The website although lacking …

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SportYes.it Sponsor Serie A Livorno Calcio

Admiral Intractive’s sports betting brand SportYes.it has agreed a stadium sponsorship deal with Italian Serie A team AS Livorno Calcio, for the remainder of the 2013/14 Serie A football season. The deal will see SportYes promoted throughout FC Livorno Armando Picchi stadium. The Italian sports betting brand will be showcased on match day banners the clubs LED pitch side advertising …

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Betfred Partners with Racing Post Greyhound TV

Manchester based iGaming operator Betfred has agreed to become a shareholder of Racing Post Greyhound TV – RPGTV, the dedicated live pay broadcasting service of UK betting and racing newspaper – the Racing Post. The partnership will see Racing Post Greyhound TV available through Betfred subsidiary Totepool in Betfred’s +1500 UK based retail outlets. The service will also be available …

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Match Day Report – Crystal Palace vs Fulham FC!

iGaming operator 12Bet,  Stadium Sponsors  of London football club Crystal Palace invited the Sports Betting Community team to an exclusive Selhurst Park Match Day Executive Hospitality, as the mighty Crystal Palace took on Fulham FC on Monday the 21st of October. The Hospitality Team SBC were pampered with first class service by the Crystal Palace hospitality staff in the pre …

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Clarion Events Appoint Jo Mayer as Marketing Director

Clarion Events, responsible for the industry’s leading gaming brands, including ICE Totally Gaming, ICE Conferences, EiG, GiGse, BgC, WrB and the recently established Corporate Intelligence division (Ci), has a new Marketing Director in the form of senior events specialist Jo Mayer. Jo Mayer, who was part of the Clarion team attending G2E and will attend EiG in Barcelona, has over …

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BWin Sponsors Belgium’s Oostende Basketball Club

Igaming operator bwin.party continues to grow its presence and coverage in Belgium by announcing a sponsorship with Belgium basketball champions BC Oostende from the West Flanders province. BC Oostende will see bwin.party’s sports betting brand BWin become exclusive online entertainment partners, in a undisclosed three year deal. The BWin brand will see additional sponsorship and coverage throughout the basketball clubs …

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Paddy Tops FreeBets.com Value For September

For the second month in succession Paddy Power took the FREEBETS.com monthly money back offers title, after the Irish bookmaker trumped its online rivals with another round of promotions that offered punters tremendous value. It was the third time in the last five months Paddy Power took the award which is produced by the FREEBETS.com team. They analyse money back …

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Svenska Spel End All Player Bonuses

Sweden’s state run gaming operator Svenska Spel has taken a bold step by preventing all forms of player bonus offerings on its igaming verticals. Svenska Spel are looking to curve problem gambling in Sweden, the operator believes that promotion of igaming bonus and game incentives are ‘socially irresponsible’ for the Swedish gaming market. The operator has taken the decision to …

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