Marketing

Sports betting and lottery operators data driven software provider Betgenius has unveiled a new website and logo as part of a brand overhaul. The London-headquartered company, which also has offices in Estonia, Bulgaria, Denmark and Lithuania, was recently part of a merger with Sporting Pulse International to create new parent company Genius Sports. Following the merger, Betgenius has been given a new, modern …

Tempobet has signed a deal to become the principal partner and shirt sponsor of Burton Albion Football Club for the 2016/17 season.  The deal, which is the biggest in the club’s 66-year history, will see the online sportsbook’s logo adorn the first team shirt in their debut season in the English Championship. It’s been an exciting fortnight for the bookie …

Global Bet, the world’s largest independent virtual sports provider, has signed a partnership with South American sports betting operator, Spingol, to include its virtual sports offering in its gaming portfolio.  The terms of the agreement will see Global Bet’s full product range of virtual sports and number games integrated into Spingol’s platform and will be available in all the markets where …

Marathonbet has today announced that Teddy Sheringham will be joining the Premier League All Stars line up which will face Wealdstone FC this Sunday in the culmination of the bookmaker’s Non-League Challenge (NLC) campaign.  Wealdstone were the winners of Marathonbet’s Non-League Challenge last season which saw them rewarded with a cheque of £10,000 courtesy of the bookmaker in addition to …

Industry sports integrity organization ESSA has announced that it will deploy a ‘heightened level’ of security during the Rio 2016 Olympic Games (start date 5 August). ESSA and its members will be cooperating with the International Olympic Committee’s (IOC) monitoring all 306 Olympic events via its Integrity Betting Intelligence System (IBIS). ESSA and its members have experience of working with …

It has been revealed that SportPesa, a bookmaker based in Kenya, has signed a three year deal with Hull City to become the club’s new official shirt sponsor. The agreement is said to be the most lucrative in the Tigers’ history and it’s also a clear signal of intent from the bookmaker. Simon King, Commercial Manager at Hull City Tigers, …

Paddy Power has initiated an advertising stunt at the Russian Embassy in Kensington, West London, after the Russian Olympic team were left facing a blanket ban from appearing in Rio 2016 next month. The IOC may still be exploring legal options regarding the possibility of introducing the ban, but that hasn’t stopped the bookmaker from pressing ahead with a campaign …

Tempobet has announced that Roberto Carlos will be its brand ambassador for the new Football season. The former Real Madrid left back has signed a 12-month deal with the online sportsbook. Carlos, 43, won three Champions League medals and four La Liga titles during an 11-year stint at the Santiago Bernabéu between 1996 and 2007. He also played in three World …

The amount spent by UK gambling operators on TV advertising campaigns is set to reach a record £123.4 million in 2016 if trends continue from the first five months of the year. The figure, compiled by media analysts Nielsen for the Guardian, would represent a 52% increase from 2012. However, it is likely that this estimated figure may even be …

The Australian Wagering Council (AWC) has explained that advertising remains an important legal right for Australian licensed wagering operators, but committed to working with the Federal Government to address community concerns over the advertising of sports betting. The Council was responding to calls from independent MP Mr Andrew Wilke and Senator Nick Xenophon for a national approach on advertising regulation. Wilke …