Marketing

Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …

Tempobet has signed a deal to become Official Regional Betting Partner for Manchester City FC in the Asia-Pacific region. The online sportsbook will be able to use the Manchester City crest on its website, and be afforded access to a number of key players for a forthcoming television commercial and photo-shoot. Mark Clayton, Tempobet Managing Director, said: “We’re very excited about …

Betway are on red alert with pre-tournament 500/1 rank outsiders Japan within touching distance of an Olympic medal in the rugby sevens. Still feeling the pain from paying out mammoth odds on Premier League champions Leicester City in May, the bookmaker  is reporting another potentially devastating blow less than three months later. Betway soaked up a sprinkling of bets on the …

WantMyBet is a social network for football betting, that enables people to find, share and bet on football predictions. It has recently launched a crowdfund campaign with Seedrs. To promote the fundraise they have launched an exclusive competition on LinkedIn where they are giving away shares in the company to one lucky user. There is 1% of the company, valued at £1.74m, up for …

Coral has been censured by the Advertising Standards Authority (ASA) over a promoted tweet from its Twitter account. The company has been warned not to show the advert again in its current form, and to ensure that future campaigns are clear as to how any winnings will be paid out. The tweet in question was posted on April 26, 2016, …

Aston Villa Football Club has announced that Bodog will join its roster of partners for the 2016/17 season. Bodog is currently not granted marketing rights outside of Asia, but they will become the exclusive Official Asian Betting Partner for the Championship club. Bodog is the latest addition to the list of betting partners at the Birmingham based club. Just last …

AS Roma has signed a sponsorship agreement with Sisal Matchpoint ahead of the 2016/17 season. The company will become the official betting partner of the Rome-based club for a single season, with the option to renew the deal for further years. Sisal will receive significant exposure around the club’s Stadio Olympico and create a number of digital activations for the club’s …

Asian-focused online betting operator TLCBET has been announced as official betting partner of Middlesbrough FC for Premier League season 2016/17. TLCBET marketing confirmed its ‘Boro’ betting partnership ahead of this weekend’s start of the English Premier League, as newly promoted Middlesbrough take on Stoke City. The betting partnership will see TLCBET promoted throughout Middlesbrough’s Riverside Stadium (capacity – 34,000), and …

TonyBet has been confirmed as the overall series sponsor for the inaugural World Cup of Cards (WCC) at Playground Poker Club in Montreal. The WCC, with over $2,000,000 in prizes guaranteed, will take place between August 18 and September 14. The online gaming company will also be the title sponsor of the WCC charity event, Playground Poker Club’s 3rd All-Stars for …

Sporting Index surveyed the British public ahead of the Rio Olympics and found that staying up late to watch the games will cost the country up to 302 million lost hours of sleep.  The leading spread betting firm commissioned pollsters Opinium and found that Brits on average plan to go to bed 34 minutes later than normal to watch the …