Marketing

The latest marketing news for the gambling industry

LeoVegas offers the chance to spend a penny

SBC News LeoVegas offers the chance to spend a penny

Online Sportsbook provider LeoVegas.com has launched an innovative interactive toilet-based ad campaign to celebrate the launch of the 2016 Premier League. The game will challenge men to see how many virtual penalties they can score during Premier League matches while using the urinals at over 60 bars and pubs throughout the UK. The concept involves the simple installation of a …

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West Ham pens principal partnership deal with Betway

Betway. Super Group

West Ham United has announced the renewal of the Club’s partnership with principal sponsor Betway. The new deal is the largest sponsorship agreement in West Ham’s history. The club’s original deal with Betway was agreed in February 2015, and evidently both parties have been happy with the deal so far. West Ham’s Vice-Chairman Karren Brady hailed the agreement as further evidence of the …

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Tempobet partners with Middlesbrough FC

SBC News Tempobet partners with Middlesbrough FC

Online sportsbook Tempobet has penned a deal to become an Official Betting Partner of newly-promoted Middlesbrough Football Club.  This is the latest in a line of club partnerships Tempobet has agreed this summer and it follows on from deals with Burton Albion, Man City, Barcelona and Real Madrid. Brazilian superstar Roberto Carlos also became an ambassador for the bookmaker. This particular …

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FUN88 nets Spurs Asia & Latin America betting partnership

SBC News FUN88 nets Spurs Asia & Latin America betting partnership

Asian-focused online bookmaker FUN88 has furthered its presence in English football by securing a two-year ‘Official Betting Partnership for Asia and Latin America’ with North London Premier League football club Tottenham Hotspur. Fun88 secures its second English football partnership having been official shirt sponsor of Burnley FC for the 2014/15 Premier League season. The partnership gains Tottenham Hotspur’s second betting …

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William Hill replaces Barclays as the FWA title sponsor

SBC News William Hill replaces Barclays as the FWA title sponsor

William Hill has replaced Barclays as the title sponsor of the Football Writers’ Association (FWA) in a three-year deal. The bookmaker has agreed the deal after enjoying a successful tier partnership with the FWA since 2013, which included the production of a weekly podcast. Patrick Barclay, New FWA chairman, said: “We’ve enjoyed a great working relationship with William Hill over the …

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Southampton joins the Official DFS partner trend via Premier Punt

SBC News Southampton joins the Official DFS partner trend via Premier Punt

Southampton FC is delighted to announce that Premier Punt has become the club’s Official Fantasy Sports Betting Partner. The Edinburgh based social gaming and betting company has signed a multi-year deal deal with the Saints ahead of the 2016/17 campaign.  Founded in 2013, Premier Punt specialises in ‘No Commitment’ fantasy football betting, meaning users can play weekly, daily or on …

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12Bet signs deal with Leicester City FC

SBC News 12Bet signs deal with Leicester City FC

Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …

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Tempobet becomes an official partner for Manchester City FC

SBC News Tempobet becomes an official partner for Manchester City FC

Tempobet has signed a deal to become Official Regional Betting Partner for Manchester City FC in the Asia-Pacific region. The online sportsbook will be able to use the Manchester City crest on its website, and be afforded access to a number of key players for a forthcoming television commercial and photo-shoot. Mark Clayton, Tempobet Managing Director, said: “We’re very excited about …

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Betway – 500/1 Japan Rugby Sevens set to inflict painful Olympic payout

SBC News Betway - 500/1 Japan Rugby Sevens set to inflict painful Olympic payout

Betway are on red alert with pre-tournament 500/1 rank outsiders Japan within touching distance of an Olympic medal in the rugby sevens. Still feeling the pain from paying out mammoth odds on Premier League champions Leicester City in May, the bookmaker  is reporting another potentially devastating blow less than three months later. Betway soaked up a sprinkling of bets on the …

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