Marketing

Sportradar is helping betting operators to tap into new audiences across social media by integrating its ad:s technology into the Snapchat platform.  The integration will enable sports betting operators to “engage and acquire customers” via Sportradar’s paid social media advertising service, which includes a range of campaign management tools, performance optimisation measurements as well as “automated creative production featuring the …

Dutch Minister of Legal Protections, Franc Weerwind, has confirmed that the long-delayed ban on ‘indiscriminate adverts’ promoting gambling will take effect no later than July 1, 2023.  Weerwind, who oversees Dutch gambling regulatory developments, made this statement in response to ministerial questions submitted to Kamer. The ban on untargeted advertising for high-risk games of chance was initially set to be …

The Kansspelautoriteit (KSA), the Netherlands’ gambling regulator, is not letting up in its campaign against advertisement of illegal products, slapping Red Ridge Marketing with a €675,000 fine. According to the gambling authority, ‘various’ Red Ridge websites featured ‘careless and misleading statements’ about unlicensed online casino firms, such as the ‘advantages’ these illegal sites offer young people. Unlimited playing and betting …

888 Holdings has announced that London marketing agency Wavemaker will take charge of its +£40m media planning and buying account for all UK brands. In February, the LSE gambling group called for an agency pitch as part of its ongoing post-merger integration with William Hill. Wavemaker, which won the four-way pitch, has served as the incumbent agency for William Hill …

OlyBet has joined the roster of key partners that will sponsor EuroLeague Basketball’s ‘Final Four’ tournament – the marquee finale of the European basketball season.  Taking place over the weekend of 19-to-21 May, the Final Four will be hosted at  Žalgiris Arena in Kaunas Lithuania, as the four best EuroLeague basketball teams compete to be crowned European champions. Olybet highlighted …

The Australian Communications and Media Authority (ACMA) will begin a ‘fresh wave of enforcement action’ against unauthorised gambling websites deemed to be target national consumers. The watchdog has issued a request to Australian internet service providers (ISPs), who have been ordered to block “eight more illegal offshore gambling websites and affiliate marketing domains.” The order has been imposed on the websites …

Caliente.mx, the flagship brand of Caliplay, has announced its biggest sponsorship commitment to date, becoming a ‘key commercial partner’ of Mexican football. The sponsorship was announced yesterday via a press conference in the Toluca headquarters of the Mexican Football Federation (FMF), in which Caliente was announced as a new partner of Mexico’s National Team for the next four years.  Caliente …

The Supreme Court of New South Wales (NSW) has provided an update on the ongoing legal case Tabcorp has initiated against Entain. Presiding Judge James Stevenson has ruled that Tabcorp be granted access to documents relating to Entain’s partnership with the Australian Hotels Association New South Wales (AHA NSW). Tabcorp has now stated that it welcomes the Court’s decision and …

Ladbrokes has entered an exclusive partnership with legendary promoter Wasserman Boxing to offer the public free-to-air fights to be broadcast live on Channel 5 for British terrestrial audiences.  The deal between Ladbrokes, Wasserman Boxing and Channel 5 will see a minimum of six free-to-air fights take place in 2023 featuring the best British boxing prospects for men’s and women’s boxing. …

Supercharged betting operator kwiff has expanded its agreement with Xtremepush, focused around omnichannel CRM capabilities. The extension of the duo’s collaboration, which began with a preliminary deal back in September 2022, will cover two key focus areas of kwiff’s CRM capabilities.  Firstly, the firm will gain access to Xtremepush’s Omnichannel Customer Engagement and CDP platform, with a ‘deep integration’ conducted …