Marketing

SBC Interviews Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com

The SBC team catches up with Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com, a leading traffic portal (Affiliate website) for sports betting. Founded in 2003 bettingexpert.com gives detailed reviews of igaming operators on all verticals. With head offices in Copenhagen, bettingexpert targets sports betting traffic from multiple European markets, making it a leading portal for sports betting advice. Having recently released …

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Betfair Kicks Off ‘Cash Out’ Campaign

Online betting exchange Betfair has announced the launch of a new TV and digital interactive campaign to promote its ‘Cash Out’ feature on its mobile and tablet devices. The ‘Cash-Out’ feature allows punters to cash out and make a return on bets they have placed on the Betfair Exchange, before the results have been finalized. The Campaign has been developed …

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Betfred Launch £9m TV Live Casino Campaign

UK Igaming operator Betfred has announced the launch of a TV ad campaign to promote its Live Casino offering on web and mobile devices.The Manchester based gaming operator has announced a £9m TV advertising campaign to promote their live casino product, the campaign will be one of the biggest UK TV casino campaigns. The TV campaign  will be broadcast on …

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12BET Become Crystal Palace Stadium Sponsor

Isle of Mann operated 12BET have  been announced as, Crystal Palace’s stadium sponsor for the 2013/1014 Premiership football season. The sports betting operator will feature their brand throughout the ‘Selhurst Park stadium on match days. The sponsorship deal has been confirmed as a one year deal, the figure of sponsorship remains unconfirmed by both parties. The deal is the first …

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188BET Becomes Manchester City Betting Partner

The start of the English Premiership football season has seen another igaming partnership agreement come to terms. Manchester City today announced the signing of a new betting and gaming partnership with 188BET. 188BET will become the international betting partner for Manchester City and will feature throughout the clubs digital channels and on match day sponsorship. As the part of the …

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Winner Sports Kicks Off UK TV Campaign!

iGaming operator Winner – is set to launch a UK TV campaign for its sports betting brand – Winner Sports. Thie TV campaign will be the Malta based operations first advertising venture into the UK market, Winner Sports is a relatively new brand within the competitive UK sports betting market, having launched its sportsbook in early 2013. The TV campaign …

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Paddy Power Takes Messi, Beckham and Zidane to Farnborough FC

Irish igaming operator Paddy Power have signed its first ever football sponsorship deal with Farnborough FC. Following the recent summer trend of sports betting and gaming operators sponsoring  English Premiership football clubs, Paddy Power has bucked the trend by agreeing to sponsor ‘Skrill South Conference’ football team – Farnborough FC. By agreeing to sponsor the Hampshire based football team, Paddy …

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Ladbrokes Acquire Ireland’s Chronicle Bookmakers

UK gaming operator, Ladbrokes has confirmed the purchase of Dublin based on course bookmaker Chronicle Bookmakers for a reported €6 million deal. Ladbrokes revealed in its interim results that it has bought Chronicle bookmakers, a leading Irish on-course book maker. Chronicle which has its on-course betting presence throughout the Republic of Ireland, the track operator also operated a short lived sports betting website, …

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bwin.party Announce Marseille Connection!

bwin.party has continued its summer of football partnership agreements with the announcement that French Ligue 1football club Olympic de Marseille has become the latest European football club to become bwin.party digital entertainment partners.The three year agreement will see bwin.party’s bwin igaming brand feature on the clubs digital marketing channels and live during ligue1 match days in the clubs Stade Velodrome. …

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Unibet Gunning For UK Top 5 Spot in Sportsbook

With the recent positive announcement of company performance for the opening six months of 2013. Swedish iGaming operator Unibet PLC has witnessed a steady increase in company revenues and profits. Unibet’s earnings rose to £12m from £11.8m, while operating profit increased to £7.3m from £6.4m (if you wish to see a breakdown of Unibet’s 2013 interim report please click this …

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