Marketing

Online sportsbook Tempobet has added to its English football portfolio by penning a deal to become a regional betting partner of Arsenal FC. The three-year deal will give the operator extensive LED advertising coverage at Emirates Stadium for all Premier League games. It will also allow Tempobet to use the North London club’s crest on its website and grant them …

BetVictor has announced the launch of Golden Goal, a weekly free-to-play game giving new and existing customers the chance to win up to £100,000 on Sunday 23rd October. Once the Golden Goal is won for the first time, the prize pool will revert back to £25,000 each week. Building on the success of BetVictor’s Euro 2016 Million Pound Goal campaign, …

Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading. Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than …

BetBright has announced the launch of its new mobile-only ‘Acca +1’ feature, giving its customers a risk-free leg on their football accumulator. Launching the unique feature, BetBright marketing stated that operator wanted to give its mobile customers the ‘best value acca in the industry’, and moreover differentiate its betting app and customer experience in a crowded marketplace. The Acca +1 …

Betting industry stakeholders have criticised the UK government with regards to its planned review of gambling advertising standards, which may see the introduction of a blanket ban on operator advertisements’ before the 9 pm watershed. Last Friday, the UK betting industry was rocked by the confirmation that the Conservative government would attach a review of UK gambling advertising practices to …

Grupo EGASA (EGASA) Spanish online gambling brand Luckia (Luckia.es) has confirmed that it has become the official betting partner of La Liga football club Celta de Vigo (Celta).   Confirming the sponsorship, which will see the Luckia brand promoted on the back of Celta’s 2016/17 football shirt, EGASA governance was pleased to have partnered with its local Galician football club. …

European bookmaker GoldBet furthers its presence in Italian sports, by announcing that it has agreed to become the ‘Official Betting Partner’ of Serie A football club Torino FC. GoldBet secures a one-year betting partnership with Torino, one Italy’s oldest professional football club. The partnership will see the GoldBet Italian brand, receive heightened coverage and exposure throughout Torino’s Stadio Olimpico (Capacity: …

Matchroom Boxing has announced that 32Red.com will sponsor Ricky Burns’ world title fight night in Glasgow and the first WBC Cruiserweight title defence for Tony Bellew in Liverpool. Both fights are live on Sky Sports, and will take place during the next fortnight. Ricky Burns puts his WBA Super-Lightweight belt on the line this Friday against the Ricky Hatton trained …

It was announced last night that Betway has become the main sponsor of one of esports’ most established organisations Ninjas in Pyjamas, better known as NiP.  This is the second partnership between a classic sportsbook operator and an esports team; Fnatic and Dafabet have had a partnership in place since October 2015.  The ‘high six figure’ deal will see the Betway …

Ahead of the start of the Ryder Cup (30 September) at Hazeltine National Golf Club (Minnesota), Paddy Power has unveiled Piers Morgan as Team USA’s chief cheerleader. Launching Paddy Power’s latest viral marketing campaign. the controversial TV presenter and Daily Mail columnist has declared his love for Uncle Sam following the UK’s decision to leave the European Union. Morgan an …