Marketing

The latest marketing news for the gambling industry

Catena Media agrees to acquire Casinouk.com for £10.6 million

SBC News Catena Media agrees to acquire Casinouk.com for £10.6 million

Issuing a market update industry player acquisition and marketing specialist Catena Media has confirmed that it has agreed to acquire UK affiliate website Casinouk.com and all related assets for a sum of £10.6 million. Updating investors, Catena leadership stated that the acquisition would enhance the firm’s services and coverage within the lucrative UK online gambling sector. All Casinouk.com assets will be …

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BetVictor completes its brand refresh journey

SBC News BetVictor completes its brand refresh journey

BetVictor has today announced the completion of its brand refresh, which has seen it unify its entire product offering over a number of months. The idea behind the project was to ensure the firm’s customers are given the same quality experience across all of its channels, in line with the brand’s core message, to guarantee a simple, intuitive and relevant …

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Betfred warned by ASA over email promotion

SBC News Betfred warned by ASA over email promotion

The ASA has had its latest wrangling with the betting industry, with Betfred the focus of its attention this time around. Following two complaints from members of the public the advertising standards authority investigated an email promotion the bookmaker sent out to new customers over email during the European Championships this summer. Two specific issues were investigated, though only one …

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Dugout launches aiming to turn football clubs into social media influencers

SBC News Dugout launches aiming to turn football clubs into social media influencers

New digital sports platform Dugout (Dugout.com) launches its services aiming to revolutionise social media engagement and the content output of European football clubs. Announcing Dugout’s launch, Founder and President Elliot Richardson has amassed an impressive cast of 27 partner football club’s for its platform including FC Barcelona, Real Madrid, Bayern Munich and AC Milan. The Dugout platform will also feature …

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Ronaldo and Wade star in new #raiseit campaign for PokerStars

SBC News Ronaldo and Wade star in new #raiseit campaign for PokerStars

Cristiano Ronaldo and Dwyane Wade have helped to promote the PokerStars brand to a wider audience by featuring in the company’s latest #raiseit social video campaign. The videos, which will be posted on Ronaldo and Wade’s social media channels over a three-month period, started with Wade’s ‘Superstar Wake Up’. Ronaldo’s retaliation video was released on Twitter yesterday with the caption …

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iGaming Business publishes shortlist for 2017 iGB Affiliate Awards

SBC News iGaming Business publishes shortlist for 2017 iGB Affiliate Awards

Industry event organizer iGaming Business (iGB ) has informed that it has published its shortlist for the 2017 iGB Affiliate Awards. Hosted during the London Affiliate Conference (LAC), iGB informs that awards are up for grabs across 25 categories including ‘Best Website’ and ‘Best Affiliate Program’ for the poker, sports betting, lottery, casino, bingo and finance verticals. iGB has published …

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Oddschecker extends content partnership with Football Form Labs

SBC News Oddschecker extends content partnership with Football Form Labs

Leading industry player portal Oddschecker has confirmed that it has extended its ongoing dynamic content partnership with football betting data provider Football Form Labs (footballformlabs.com). Oddschecker renews its content partnership, following a successful year of working with Football Form Labs. The partnership sees Football Form Labs generate bespoke football betting content designed to engage and inform Oddschecker users/viewers. Content analysis …

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PokerStars launches first dedicated casino TV advert

SBC News PokerStars launches first dedicated casino TV advert

Amaya Inc subsidiary PokerStars has announced that it has launched its first ever dedicated TV advertisement, promoting its online casino services. Launching ‘PokerStars Casino’ debut TV advertisement across UK digital stations and video streaming channels, the operator’s marketing team detailed that the campaign would focus on promoting its wide range of casino games and slots. Seeking to further extend the …

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Intralot shows support for gambling addiction in Athens

SBC News Intralot shows support for gambling addiction in Athens

Intralot showed its continued support for ‘KETHEA’ by participating in the 34th Athens Marathon on Sunday 13th November. ‘KETHEA’ is the largest rehabilitation and social reintegration network in Greece, and helps people suffering from major forms of addiction including gambling. It was the fifth consecutive year in which Intralot runners have completed the 5 km, 10 km and 42 km …

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GG.Bet partners with Luminosity and Team NP

SBC News GG.Bet partners with Luminosity and Team NP

UltraPlay powered GG.Bet has established two deals with esports organisations this week; Luminosity Gaming and Team NP.  The first of these, Luminosity, is an org which has grown fast in its short life and has rosters in a whole range of titles including League of Legends, CSGO, Overwatch, Smash, SMITE and more. Team NP is a newly formed team which …

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