Marketing

SBC Interviews Bill Squadron of Bloomberg Sports

This Week the SBC team catches up with Bloomberg Sports President Bill Squadron, to discuss sports data analysis and Bloomberg Sports (BSports) product range as it aims to tackle the European sports betting market. Launched as Bloomberg Sports in 2010, BSports takes the technology developed by Bloomberg, the leading global provider in financial data and analytics, and applies it to …

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Paddy Power Offer Most Free Bets This August 2013

With the return of the football season and, more specifically, the lucrative Premier League, it was always going to be a good month for punters to take advantage of offers as bookmakers battled to attract them. And it was Paddy Power who came out on top from the 18 online bookmakers monitored by Durham-based company FREEBETS on their website, www.freebets.com. …

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Football Association of Ireland Partner With BragBet

Irish social networking and online betting operator BragBet have announced a commercial partnership with The Football Association of Ireland (FAI). The gaming operator is set to become the official betting partner of the Republic of Ireland national football team, the commercial deal has been announced today by Irish Football’s governing body – The Football Association of Ireland (FAI). The terms of …

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Paddy Power Sponsor Dennis Rodman’s North Korean Goodwill Trip

Irish gaming operator Paddy Power has announced that it has sponsored the controversial trip by former NBA basketball star Dennis Rodman to North Korea. The 52-year-old former Detroit Pistons and Chicago Bull basketball player arrived in the capital city of Pyongyang yesterday, wearing a baseball cap emblazoned with Paddy Power’s name and vowing to engage in “basketball diplomacy” with his …

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SBC – EIG Interview – Giles Thomas Director of Mimo Brands Talks iGaming Branding!

SBC catches up with Giles Thomas Founder and Director of Mimo Brands. Mimo specialises in branding in an omni-channel world, and boasts considerable experience launching and migrating brands on and between different channels in many sectors. Prior to setting up Mimo, Giles was Director of Marketing at Sega and MTV Networks. Heading up launches of new technologies, programs and TV …

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EveryMatrix Eye Asian Expansion With Launch Manila Office

iGaming software supplier EveyMatrix has announced the opening of its Asian offices in Manilla. EveryMatrix management reported that the new Asian focused company operations would be spearheaded by Ian Sherrington, who would be taking up the role of Business Development Manager – Asia. EveryMatrix are viewing rapid expansion in the lucrative and fast growing Asian igaming market. EveryMatrix will also …

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Paddy Power Lands Absolute Radio Deal

Irish igaming operator Paddy Power have announced a sponsorship deal with UK based Absolute Radio to become title sponsors of popular radio show Rock ‘N’ Roll Football Match Day Warm Up. The six figure deal confirmed by both Paddy Power and Absolute Radio will see Paddy Power Paddy Power’s “Ball of Shame” ad, which documents outrageous moments in football, promoted during DJ …

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SBC Interviews Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com

The SBC team catches up with Thomas Høgenhaven Chief Strategy Officer at bettingexpert.com, a leading traffic portal (Affiliate website) for sports betting. Founded in 2003 bettingexpert.com gives detailed reviews of igaming operators on all verticals. With head offices in Copenhagen, bettingexpert targets sports betting traffic from multiple European markets, making it a leading portal for sports betting advice. Having recently released …

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Betfair Kicks Off ‘Cash Out’ Campaign

Online betting exchange Betfair has announced the launch of a new TV and digital interactive campaign to promote its ‘Cash Out’ feature on its mobile and tablet devices. The ‘Cash-Out’ feature allows punters to cash out and make a return on bets they have placed on the Betfair Exchange, before the results have been finalized. The Campaign has been developed …

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Betfred Launch £9m TV Live Casino Campaign

UK Igaming operator Betfred has announced the launch of a TV ad campaign to promote its Live Casino offering on web and mobile devices.The Manchester based gaming operator has announced a £9m TV advertising campaign to promote their live casino product, the campaign will be one of the biggest UK TV casino campaigns. The TV campaign  will be broadcast on …

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