Marketing

 iGB Affiliate (Clarion Gaming), publisher of industry information on player acquisition and affiliate marketing, has announced they will be hosting a series of free seminars to take place during ICE Totally Gaming on Thursday 9th February between 10.30 and 13:00. The seminars titled “Affiliate Marketing in the USA: A Hidden Opportunity” will focus on how affiliates can drive additional revenues from the …

Beehive has agreed a multi-brand deal with GVC to supply its data-driven marketing platform to the operator’s Playtech brands. The GVC deal represents the latest Tier 1 operator agreement for Beehive, following the agreement to provide its customer marketing tools across Ladbrokes’ retail estate in September of last year. With a focus on automating and optimising its multi-channel promotional campaigns, …

European igaming operator Mr Green has become the first sponsor of new UK TV channel Front Runner (frontrunner.tv), a digital broadcaster which has labelled itself as the ‘UK’s only free-to-air sports channel’.  Front Runner which is currently available on Freeview channel 91 and Sky channel 468 launched last October, publishing a catalogue of sports content combined with sporting documentaries and …

BetBright has tapped into an online community with ‘an almost cult-like following’ by sponsoring the FM17 project by the Set Pieces. The FM17 project is the brainchild of two Football Manager addicts, Ian Macintosh and Alex Stewart, who both acknowledge that they are past the ‘traditional age parameters’ for Football Manager players. Macintosh and Stewart have taken control of teams in …

LeoVegas has made a ‘statement of intent’ by announcing a sponsorship deal with one of UK’s most decorated rugby clubs, Leicester Tigers. The company has been revealed as the ‘Official Betting and Gaming Partner’ for the two-time European Cup winners and 10-time English league champions. The three-year deal from January 2017 will include the online casino’s brand logo on the …

Betway has offered odds of 3/1 on Peter Crouch reproducing the iconic ‘Robot’ dance celebration when he scores his 100th Premier League goal. Last week, the 42-times capped England international scored his 36th Premier League goal for Stoke City, and his 99th in total, to move just one short of joining the illustrious 100 club. More than a decade on …

The Malta Gaming Authority has issued the world’s first sports betting brokerage license to BIB Limited, a subsidiary of Bet IT Best GmbH.  Nico Jansen, Bet IT Best’s CEO commented: “We are thrilled to finally open our whole sports betting portfolio to the public. By holding an official licence from a well known and highly respected entity we now have …

Malta-based German language sports betting brand TIPLIX has become the latest industry operator to relaunch its affiliate program in partnership with Income Access (Paysafe Group). Relaunching its affiliate program utilizing Income Access player tracking and acquisition software,TIPLIX will primarily seek to grow its sports betting and casino partner services for German and Austrian markets. Operated by Trusfulgames Ltd, TIPLIX has …

A survey of senior marketers has revealed that the over whelming majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. A Data Dilemma study of 151 UK senior marketers in August last year, also found that 80% believe they need to make significant inroads …

Christmas came early for a grandmother of six from Blyth, Anna Owen, after she won the LeoVegas ‘Give the Gift’ competition. LeoVegas.com launched the competition in December, and encouraged people on social media to nominate an exceptional someone who deserved to be spoilt at Christmas. Owen, who was entered by her son Ryan, won £500 cash, a brand-new iPhone 7, …