Marketing

Sky Bet Italia (Sky Betting & Gaming) has today confirmed that it will enhance its digital marketing campaigns and onsite player engagement services with Betgenius marketing provisions. Partnering with industry data, software and content specialist Betgenius, SkyBet.it will push to drive player engagement and personalised messaging as the operator seeks to expand its profile and coverage within the licensed Italian …

Champion Hurdle-winning jockey Noel Fehily has signed a deal to become brand ambassador for affiliate site Bet Bonus Code until the end of the 2016-17 National Hunt season. The 41-year-old, who has ridden more than 1,000 winners, will provide daily blogs throughout the Cheltenham Festival, where he is set to partner Buveur D’Air, Unowhatimeanharry and Neon Wolf. Fehily will then …

Gamification focused online casino Casumo has announced that it has signed a three-year brand partnership with the SSE Arena Wembley (London). Seeking to expand its brand profile within the UK gaming market, Casumo marketing has agreed with venue operator AEG Global to become a key sponsor the SSE Arena. The popular London entertainment venue has approximately 700,000 visitors each years …

Asian-focused live fantasy sports operator Ballr, has confirmed that it has reached a commercial agreement with Italian Serie A champions Juventus FC, becoming the Turin football club’s official ‘Regional Games Partner for Asia’.   The regional marketing deal, will see the Ballr brand promoted throughout Juventus’ Asian assets and initiatives, including the ‘Bianconeri’ future tours of Vietnam, Indonesia, Singapore, Thailand …

EnergyBet has announced an official partnership with former world cruiserweight and world heavyweight boxing champion David ‘The Hayemaker’ Haye. Haye, a star on the ‘Bookmaker Ambassador’ panel at last year’s Betting on Sports conference, will be wearing EnergyBet branded apparel for his heavily anticipated fight against Tony Bellew at the O2 Arena tomorrow night. The agreement, which is a result of …

Coral has partnered with Fresh8 Gaming to launch a dynamic video advertising product across their digital video campaigns, which includes both Facebook and YouTube. The bookmaker will use Fresh8 technology to power auto-generated videos with real time offers and odds across their digital display and to push their affiliate advertising partnerships. The Fresh8 video platform enables a sports betting operator …

FTSE-listed GVC Holdings has announced that Hollywood star Heather Graham will be the ‘face’ of UK subsidiary brand Foxy Bingo. Graham star of hit movies ‘The Hangover’ and ‘Boogie Nights’ will head Foxy Bingo’s latest £10 million UK marketing campaign and brand refresh. Foxy marketing detailed that the actress will head-up six ‘tongue-in-cheek’ commercials for the bingo brand. The first …

As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …

Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …