Marketing

Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …

Leeds-based operator Sky Bet has signed a three-year deal to become an Official Betting & Gaming Partner for Yorkshire Country Cricket Club (CCC). The deal is set to build greater awareness of Sky Bet’s growing range of online and mobile betting services through engagement with the club’s supporter base and stakeholders. Sky Bet, which holds a 4/5 performance rating on …

Fan-led sports content specialist agency Ball Street has announced the launch of its YouTube summer football tournament, sponsored by sports user engagement app FanLeague. The Social media specialist launches its ‘FanLeague Cup’ football tournament which will feature a number of popular YouTube football teams and commentary from Ball Street network contributors. Founded in 2012 by former media executives Matt Wilson …

Amaya Inc online poker subsidiary PokerStars, has announced Usain Bolt, the world greatest sprint athlete as its new Brand Ambassador. This weekend Bolt announced joining Team PokerStars’ marketing initiative ‘Im All-in’ via his Facebook Page. Bolt, an eight-time Olympic gold medallist, issued a challenge to Team PokerStars comedian and actor Kevin Hart who joined the poker room as an ambassador …

World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook. In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in …

Betway has agreed a contract extension to sponsor the Grade One Queen Mother Champion Chase for the next three Cheltenham Festivals. The champion two-mile chase was Betway’s first major racing sponsorship deal back in 2015, when Dodging Bullets shot to victory under Sam Twiston-Davies, and the leading online bookmaker will now sponsor the top-level contest up to and including 2020. …

Industry marketing specialist Seven Star Digital, the operating firm of online casino portal TopRatedCasinos.co.uk, has announced that it will move into the sports betting affiliate market launching new bookmaker comparison site TopRatedBetting.co.uk. Detailing the launch of its new website, Luke Eales Seven Star Founder & CEO stated that his firm wanted to diversify its industry affiliate portfolio, responding to current …

Industry affiliate marketing agency Tag Media has strengthened its client services team by appointing Tom Schurch as new Partner Marketing Manager. Schurch joins the London-based agency from technology marketing specialist Byte, and will work alongside Tag Media Founder and Managing Director Tom Galanis in growing and maintaining the firm’s affiliate and operator client base. As new Partners Marketing Manager, Schurch has …

Spanish operator Sportium has confirmed that it has renewed its official betting partnership with La Liga de Fútbol Profesional (LFP), the governing body of La Liga, Spain’s highest level of professional football for a further two years. Sportium the Spanish joint-venture firm backed by Ladbrokes UK and Spanish legacy gambling operator Grupo Cirsa has acted as LFP betting partner since …