Marketing

Leyton Orient FC has confirmed its continued association with EnergyBet by revealing their new home and away kits for the 2017-18 Vanarama National League campaign. Both the home and away shirts are made using the Nike Trophy II template, with Nike Dri-FIT polyester and Nike Dry fabric to help keep the players dry and comfortable. The red home shirt is …

Online bookmaker 21Bet has announced that a deal has been agreed for it to become the official betting partner of Gloucester Rugby ahead of the 2017/18 season. Having already agreed to become the shirt sponsor for Waterford FC and become the betting partner for second-tier English football team Wolverhampton Wanderers, it’s clear that 21Bet is looking to expand its venture into …

Amaya Inc sports betting subsidiary BetStars has partnered with industry content and dynamic advertising specialists Fresh8 Gaming to optimise the targeting of its programmatic marketing campaigns. Fresh8 technology has been selected to drive optimal targeting with improved messaging relevancy by delivering personalised adverts to individual users and segments. Zeno Ossko, Managing Director of BetStars, commented on Fresh8 technology, “We were …

Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …

South London Premier League football club Crystal Palace FC, continues to expand its commercial presence within Asian markets announcing its first ever ‘shirt sleeve’ sponsorship with Chinese football app Dongqiudi. Starting this 2017/18 EPL season, the Dongqiudi logo will appear on the ‘Eagles’ home and away football jerseys, featuring on the left sleeve. Crystal Palace management announced the new sponsorship, …

European bookmaker Tempobet has increased its coverage within English football announcing that it has become ‘principal partner’ of Preston North End for the upcoming 2017/18 EFL Championship season.  The partnership will see the Tempobet brand feature on the first team’s match shirts, with extensive advertising in place around the club’s Deepdale ground during the season. Tempobet marketing stated that partnering …

Seeking to expand its tournament coverage and presence within the Asian market, Caesars Interactive’s World Series of Poker (WSOP) has secured a content partnership with Chinese media and digital giant Tencent. The deal will see Tencent utilise its digital media channels to push WSOP content, the world’s biggest poker tournament to Asian viewers. WSOP and Tencent management detailed that the …

Amaya Inc online poker subsidiary PokerStars has furthered its brand coverage partnership with new poker ambassador Usain Bolt, confirming that it will sponsor the upcoming  IAAF Monaco Diamond League athletics meeting at the Stade Louis II Stadium on July 21. PokerStars will provide the bibs for all eight athletes competing in the men’s 100m race, as they tune up for …

European sports betting operator Unibet (Kindred Group Plc) has furthered its Australian market presence by confirming that it has entered a two-year betting partnership with Supercars Australia (formerly The V8 Australia Supercars Championship). The agreement sees Unibet become the ‘Official Betting Partner’ of the ‘Virgin Supercars Australia Championship’, the premier motor racing series for Australian tour cars. The Unibet brand, …

Strategic insight agency Opinium has compiled a report looking at the ‘changing face of the UK punter’ is the first in a new series from the company. The findings were that ‘retention, cross-selling and building brand loyalty are the key challenges facing operators in the UK’. The new paper is titled “Gaming’s not so quiet revolution: the changing face of the …