Marketing

William Hill and in-stadium marketing specialist BD Stadia (BD Sport Group) have entered a two-year partnership focusing on enhancing the bookmaker’s ‘live’ matchday coverage and fan engagement initiatives. The deal follows a successful campaign period for William Hill in-which BD Stadia ran a number of in-stadium ‘betting experiences’ during matchdays’ at Chelsea FC, Everton and Tottenham Hotspurs. The extended partnership …

Speaking at the Soccerex Global Convention in Manchester, Betvictor’s head of brand Shane Stafford described having a ‘strategy’ as ‘key to utilising the assets’ that come from a sporting partnership. Addressing the sponsorship panel, Stafford said: “When going into Snapchat, Facebook and Twitter don’t just go into it without a strategy, I’ve seen lots of brands that have just jumped …

Planetwin365 has announced for the next two seasons it will be the official betting partner of Serie A side, Napoli. The Southern Italian side has agreed a two-year partnership with Planetwin365, a brand that is widely regarded a key player in the Italian gaming landscape, boasting over 1,000 retail outlets. As part of the partnership, Planetwin365 will benefit from brand …

Sky Bet has continued its away day initiative by promising to treat the committed Bristol Rovers fans who are making the 215-mile trip to Bradford, to a free breakfast before Saturday’s game. As part of the initiative aimed at rewarding the dedication of travelling fans, Sky Bet previously offered every single Derby fan who travelled to watch their teams draw …

The Hong Kong Jockey Club (HKJC) has informed that industry marketing and communications firm Square in the Air has been appointed its PR lead representative for UK activity. HKJC appoints Square in the Air ahead of the start of a new Hong Kong racing seasion this Sunday 3 September. Updating stakeholders, George Irvine, Commingling Development Director at Hong Kong Jockey …

English Premier League side, AFC Bournemouth, has confirmed that it has reached an agreement with former shirt sponsor, Mansion, for the online gaming company to become the club’s first ever sleeve sponsor. Mansion’s logo will be on the of the left arm of the Cherries home strip and third shirt, while another of Mansion’s brands, Casino.com, will be advertised on the …

The German Handball Bundesliga (HBL) has announced its new partner for the 2017-2018 season is Swedish gaming operator LeoVegas.com. This multi-year partnership will see LeoVegas Sport branding appear across the HBL’s offline inventory, including courtside LED boards, floor stickers and interview backboards, but will also see the branding appear across the HBL’s digital assets, platforms and of course content solutions …

Three time European champions, FC Internazionale has announced a sponsorship agreement with online betting company, Bwin. The partnership which has been agreed until 2020, means bwin is the club’s first ever official betting partner. The Italian club will utilise bwin’s services to provide fresh and international content, introducing pitch side led screens that will advertise in-play odds during the Nerazzurri’s matches. …

Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …