Marketing

The latest marketing news for the gambling industry

Betfred enhances Rugby League relationship

SBC News Betfred enhances Rugby League relationship

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

Read More »

Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

SBC News Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

Read More »

UK watchdog warns of “serious risk of harm” from spread-betting

Copyright: piovesempre / 123RF Stock Photo

Britain’s financial watchdog has warned spread-betting firms of poor practices, following a review by the Financial Conduct Authority (FCA) related to the industry’s use of contracts for difference (CFD) A warning letter has stated consumers are “at serious risk of harm,” after finding that the majority of customers lost money through their trades. The regulator revealed that it found 76% …

Read More »

PDC hits the spot with Sportradar extension

Copyright: dimol / 123RF Stock Photo

The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship. Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions. David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our …

Read More »

Asian Football Confederation extends Sportradar integrity partnership

Copyright: olivier26 / 123RF Stock Photo

The Asian Football Confederation (AFC) has announced the signing of a new agreement with Sportradar, with the partnership charged with tackling issues within the field of integrity. Specifically addressing match fixing, the Sportradar intelligence and investigation services will be utilised by the AFC throughout the 2018 and 2019 season, tasked with investigating the people behind the fraud on the pitch …

Read More »

BtoBet launches new sports and games divisions

Copyright: lightwise / 123RF Stock Photo

BtoBet has announced a reshaping of its internal structure, becoming a redesigned, and larger, group in the process. Two companies, ITS (I-Trading Solution) and IGS (I-Gaming Solutions), have been embraced, allowing the launch of two new divisions, BtoBet Sports and BtoBet Games. Alessandro Fried, BtoBet’s chairman, explained about the sports division: “BtoBet Sports is focused on bookmakers’ needs and sportsbook …

Read More »

‘Honest Appraisals’… Harry Lang launches Brand Architects marketing consultancy

SBC News 'Honest Appraisals’... Harry Lang launches Brand Architects marketing consultancy

Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders. Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and …

Read More »

Smarkets enters horseracing sponsorship

SBC News Smarkets enters horseracing sponsorship

London headquartered Smarkets has agreed a horseracing sponsorship deal for the very first time, as revealed in The Racing Post. The betting exchange has entered the agreement with The Jockey Club, covering 35 fixtures throughout 2018, beginning at Wincanton this coming Saturday (January 6). Covering 11 of The Jockey Club’s 15 strong racecourse portfolio, including Aintree, Epsom, Haydock and Sandown, …

Read More »