Marketing

The latest marketing news for the gambling industry

ASA upholds complaint against ambiguous William Hill advert

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William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …

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LV BET nets German Ice Hockey sponsorship deal

SBC News LV BET nets German Ice Hockey sponsorship deal

The German Ice Hockey Federation eV (DEB) has announced its partnership with digital sports betting company LV BET. While the national team is currently playing in South Korea, LV BET and the DEB have agreed on a mutually beneficial media cooperation. During the one-year agreement, LV BET will be the official partner of the German National Ice Hockey team and the …

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Lottery firms plead for suspension of Parliamentary approval

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The Lotto Betting Group is calling for Matt Hancock, the Secretary of State for Digital, Culture, Media and Sport (DCMS), to suspend a parliamentary process related to EuroMillions betting. The four companies who make up this opposition, World Lottery Club, Lottoland, Jackpot.com and Multilotto, currently exploit a loophole allowing punters to make cut price wagers on the EuroMillions draw. Launched …

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Betway further expands ESL esports tournament portfolio

SBC News Betway further expands ESL esports tournament portfolio

Betway marketing has moved to expand its brand coverage within esports by agreeing to sponsor three ESL competitions in 2018. Agreeing on terms with ESL, the leading esports pro tournament organisation, Betway will sponsor the ESL’s ‘Intel Extreme Masters’ (IEM) and ‘ESL One’ tournament series, starting with the sponsorship of ‘IEM Katowice’ this February. The bookmaker further boosts its esports tournament …

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GAA issues ban on gambling sponsorship deals

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The Gaelic Athletic Association (GAA) has taken steps to introduce a blanket ban on sponsorship’s from betting companies within the sport, reports rte.ie. After last years prohibition on players and management wagering on games they are involved, the GAA details that is is now “prohibiting the sponsorship of any GAA competition, team, playing gear or facility by a betting company.” …

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ManBetX teams with World Snooker in sponsorship extension

SBC News ManBetX teams with World Snooker in sponsorship extension

Asian focused bookmaker ManBetX has been announced as the title sponsor of two upcoming World Snooker ranking events, The Welsh Open and The Gibraltar Open. Emanating from the Motorpoint Arena in Cardiff, The ManBetX Welsh Open, one of the sports longest running tournaments and an ever present on the calendar since 1992, begins today (Monday 26 February) and runs until …

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Philippines Football League signs Sportradar in multi-year deal

SBC News Philippines Football League signs Sportradar in multi-year deal

The Philippines Football League (PFL) has announced a multifaceted agreement with Sportradar, ahead of the association’s second season, which kicks off at the start of march. As part of the deal the sports betting solutions provider is to become the PFL’s official and exclusive global audio-visual, data distribution and integrity services partner. Utilising the Sportradar over-the-top (OTT) solution, the PFL …

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Community matters… Snack Media invests in Vital Football

SBC News Community matters... Snack Media invests in Vital Football

Digital sports publisher Snack Media has moved to expand its media network by investing in Vital Football, a creator of digital football communities, information and content. The undisclosed investment will see Snack Media revamp Vital Football’s legacy website, and further improve its associated football communities’ monetisation, fan engagements and content solutions. Further to the investment, Snack Media CEO & Co-founder Niall …

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RGA to help operators with good practice guidelines

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The Remote Gambling Association (RGA) has published a set of behavioural analytics, drawing on the first-hand experience of its members, with the intention of providing minimum standards for operators to follow. Encapsulating a number of areas, such as operator policies, markers of harm, customer interactions, recording and reporting, staff training and evaluation, the good practice guidelines also take into account …

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GambleAware calls for creative pitch for new TV marketing campaign

Crystal Palace

Industry charity GambleAware seeks a new creative marketing agency, to lead its £7 million TV advertising account. GambleAware is currently planning its next UK marketing campaign, focusing on raising public awareness of problem gambling, targeting ‘low-level players’ who may be at risk of becoming addicts. The industry charity will run its creative marketing pitch through the Incorporated Society of British …

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