Marketing

European operator 1xBet has signed separate three-year contracts, complete with first refusal on expiration, for rights of association with the Nigeria Football Federation (NFF) and the country’s League Management Company (LMC). Signed by NFF President Amaju Melvin Pinnick and LMC Chairman Shehu Dikko, the deals will provide 1xBet with extensive branding and advertising opportunities across matches involving Nigeria’s national team, …

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

Israeli user management software provider Optimove has acquired PowerInbox’s DynamicMail. A leader in real-time personalisation, the purchase of DynamicMail comes after Optimove received $20 million in funding. The 300 brands that use Optimove’s marketing hub have around 500 million consumers in the UK and Europe, with these brands sending over 3 billion personalised emails to their customers last year alone. …

The All-In Diversity Project has detailed its latest Strategic Partnership with The National Council of Problem Gambling (NCPG) in the United States.  The topic of Diversity and inclusion is one that is front and centre today, both in this and other industries as well as garnering media attention. Several studies have shown that a diverse workforce can be a key factor …

Tottenham Hotspur has announced a multi-year extension to its partnership with William Hill, after the betting and gaming firm become the club’s official betting partner for Europe at the start of the 2016/17 season. The fresh deal is to see William Hill continue to have a presence across the clubs growing digital channels, and LED perimeter advertising boards at the …

Genius Sports and the National Collegiate Athletic Association (NCAA) have announced a “landmark initiative,” which is designed to transform the digital collection and distribution of intercollegiate sports data, following SCOTUS’ landmark decision on PASPA. Further to its development, promotional, and technical support for data software, Genius Sports is to also serve as the NCAA’s exclusive agent in licensing real-time official …

LeoVegas will resume sponsorship of the Swedish Open in Båstad, after the success of last year’s strategic effort to profile its fast-growing live tennis offering. Live betting on tennis, especially through mobile devices, is one of the fastest growing turnover markets for LeoVegas, who has combined the opportunity for all punters to bet on every point with live-streaming for ATP …

The ninth edition of the International Women in Gaming Diversity Awards has taken place at The Savoy Hotel London, with a number of winners lauded throughout the night. Amongst them was Kindred Group, more specifically it’s legal team, who were crowned ‘Team of the Year,’ being recognised as “a team that has delivered change in the field of equality, diversity …