Marketing

The latest marketing news for the gambling industry

Green light for Belgium 1 July ad ban after legal challenges dismissed

Green light for Belgium 1 July ad ban after legal challenges dismissed

A Belgium court has ruled against a range of sports and betting stakeholders regarding the upcoming ban on gambling advertising, according to local media. Het Nieuwsblad has outlined that the Brussels court has rejected appeals against the ban from both the sports and betting sectors, which had been brought between eleven different national courts.  This effectively removes the final barrier …

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Labor Party calls for AUS blanket ban on gambling ads 

SBC News Labor Party calls for AUS blanket ban on gambling ads 

Australia’s governing Labor Party has outlined its support for a blanket ban on gambling advertising, stating that the country should not accept “another generation experiencing escalating gambling harms”.  Labor MPs have backed the findings of a parliamentary inquiry recommending a “ban on ads for online gambling across all media, to be implemented within a three-year period”. The inquiry follows months …

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Saxony-Anhalt stands by GGL advertising remit

GGL

Gluecksspiel (GGL), Germany’s Federal Gambling Authority, has received a positive ruling that it can enforce rules and impose penalties, with regards to non-compliance with German advertising laws.  The decision was granted by the Higher Administrative Court of Saxony-Anhalt, tasked with reviewing “ancillary provisions” authorised prior to GGL taking regulatory control of the German Fourth Interstate Regime (GlüNeuRStv) in December 2022. …

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Meridianbet takes full sponsorship of Montenegro Football

SBC News Meridianbet takes full sponsorship of Montenegro Football

The Football Association of Montenegro (FSCG) has expanded its sponsorship with sportsbook operator Meridianbet, which will now become the official sponsor of Montenegrin football. The sponsorship agreement was signed by Dejan Savićević, President of the FSCG and former European footballer, and Jovana Klisić, Executive Director of Meridianbet Montenegro. The partnership is set to last until the end of 2024 and …

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BetVictor takes full coverage of World Snooker Tour

SBC News BetVictor takes full coverage of World Snooker Tour

BetVictor has announced the comprehensive renewal of its longstanding sponsorship with the World Snooker Tour (WST).  The new agreement sees BetVictor solidify its commitment to pro-snooker, as the title sponsor for eight tournaments during the upcoming 2023/24 WST season. BetVictor will serve as the title sponsor for various prestigious events, including the BetVictor Home Nations Series, the BetVictor European Series, …

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Guardian ends gambling advertising on global network 

SBC News Guardian ends gambling advertising on global network 

Anna Bateson, Chief Executive of the Guardian Media Group, has declared that the news publisher will no longer accept any form of gambling advertising (except lotteries) across its media platforms.  The decision was announced via an open editorial article written by Bateson, titled, “All bets are off: Why the Guardian has rejected gambling advertising.” Bateson cited that for a number …

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ASA in bet365’s corner over Chris Eubank Jr tweet

bet365

The Advertising Standards Authority (ASA) has ruled in favour of bet365 regarding a tweet from the bookmaker featuring professional boxer Chris Eubank Jr.  bet365’s tweet ahead of Eubank’s clash against Liam Smith at the Manchester Arena on 21 January 2023 was examined to determine if it would have a strong appeal to young people. The tweet in question read “It’s …

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Finnish influencer issued suspended sentence over marketing breaches

Finnish flag

A Finnish influencer and streamer has lost a legal case after a District Court ruled that he had violated national gambling marketing and advertising laws. Lauri Kangas – a casino streamer who distributed content via his own website as well as YouTube, Snapchat and Twitch – was found to have promoted operators other than the Veikkaus Oy monopoly. The streamer …

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BGC calls on social media to stop ‘undermining’ safer gambling effort

BGC calls on social media to stop ‘undermining’ safer gambling efforts

The Betting and Gaming Council (BGC) has argued for greater cooperation with the industry from social media platforms, whilst requesting that the government echo its calls.  In a letter to DCMS Secretary Lucy Frazer, BGC Chief Executive Michael Dugher pointed to previous industry efforts on social platforms enabling users to opt-out of receiving betting and gaming advertising. However, more needs …

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FUN88 switches to role of Asian betting partner at Newcastle United

SBC News FUN88 switches to role of Asian betting partner at Newcastle United

FUN88 has become Newcastle United‘s official Asian betting partner in a multi-year deal from the 2023/2024 season onwards. The gambling brand moves from the role of principal sponsor since the beginning of the 2017/18 campaign, having built strong ties with the Premier League club. The operator’s logo has featured prominently on the front of the Magpies’ kits and training wear …

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