Marketing

FTSE-listed betting group William Hill Plc has confirmed the appointment of Sharon Otterman as Chief Marketing Officer (CMO) of its US division. A seasoned media executive, Otterman joins William Hill US senior leadership team from The Madison Square Garden Company, where she held the position of Executive Vice President for Marketing, leading the digital strategies of MSG venues and their …

Sports betting news and analysis providers BetChicago has announced its preparation for legalised sports wagering, by inking a multi-year partnership with Sportradar. The deal marks initial manoeuvres by the firm, headquartered in Naperville, a western suburb of Chicago, ahead of potential legal market within the state of Illinois. As part of the agreement various Sportradar media products have been integrated …

Bristol Rovers Football Club has revealed that online betting company, Mintbet, will feature as the Club’s brand new back of shirt sponsor for the upcoming League 1 season. As one of the fastest growing new online betting companies Mintbet has expressed delight at securing a deal to be the official back of shirt sponsor with Bristol Rovers. The Mintbet team are …

League 1 football club, Bristol Rovers has revealed a record deal for the club, unveiling Football INDEX as its new front of shirt sponsor for the 18/19 season. The world’s first football stockmarket provides users with an exciting alternative to traditional betting markets where traders can buy and sell shares in professional footballers with real money. Football INDEX Founder and …

SSC Napoli has become the first football club to launch an integrated ‘brandstore’ on the Amazon digital retail platform. The move sees the Serie A side launch an official Amazon store portal, selling its club merchandise directly to Italy, France, Spain and the UK, with further markets expected to soon gain access to the ‘SSC Napoli Brandstore’. Updating the market, …

GambleAware has announced significant increases in its annual spending in tracking gambling related harms, as the industry charity releases its Strategic Delivery Plan for 2018-20. Spending £32m over the next two years, representing a double of its annual spending, the figure exceeds that agreed by the Gambling Commission and the Responsible Gambling Strategy Board, of a minimum £10m target in …

Betway has continued it sporting sponsorship quest, by aligning itself with Cricket West Indies (CWI), where it becomes the official betting partner. Under the terms of the deal Betway will see its branding appear at all West Indies home series international matches, until the culmination in 2019. Furthermore, the online bookmaker will also benefit from inclusion on the CWI website …

Online sports betting operator 10Bet has announced its has entered into partnership with Blackburn Rovers, in a move that will see the firm become the club’s official principal sponsor. Becoming main partner of the EFL (English Football League) Championship outfit, 10Bet details that it is part of an “aggressive expansion strategy” in the UK market.   Daniel Corcos, 10Bet Marketing …

Online betting exchange BETDAQ has extended its shirt sponsorship of Charlton Athletic FC ahead of the 2018-19 season with the betting brand remaining the club’s principal partner. The sponsorship renewal takes the partnership into a third season, with BETDAQ’s branding continuing to appear on the front of Charlton’s shirts and around The Valley Stadium (Capacity 25,000). The Addicks have high …

Betway has agreed a deal to sponsor three races at this year’s highly-anticipated week-long Galway Races Summer Festival, which kicks off on 30 July. The online bookmaker will sponsor the first three races on the sixth day of the prestigious meeting, known as Super Saturday, in what will be the firm’s first horse racing sponsorship in Ireland. The three races …