Marketing

NordicBet,  a sportsbook subsidiary of Betsson AB has announced that it will maintain the title rights extension to Denmark’s 1. Division. The Danish football league second division will continue to carry the name ‘NordicBet Liga’ for at least two more seasons as part of the sportsbook’s agreement with the Divisional Association – the trade football body of Denmark. Director of the Divisional …

The Committee on Advertising Practice (CAP) has made two amendments to two sections of its code around lottery advertising, focusing on product promotion to under-25s. Specific wording around certain advertising caveats has been updated, although CAP has stressed that the changes have been made to provide more clarity to companies which also do not impact advertising policy and practice. Clarification …

Norsk Tipping, Norway’s gambling monopoly, has been ordered to cut its advertising spend by “at least 20% in 2023”.  The order has been mandated by Lottstift, the Gambling Authority of Norway, responding to government concerns on the exposure of gambling services to minors and vulnerable audiences. As such, the management of Norsk Tipping must present a plan to reduce advertising …

The management of Ayr Racecourse has announced that Virgin Bet will continue to sponsor the Ayr Gold Cup for a third consecutive year. The Virgin Bet Ayr Gold Cup is a sprint handicap race that saw victories by Summerghand and Bielsa in 2022. The race currently holds a value of £180,000. The increased prize money for the main event is …

LIV Golf has signed micro-betting firm Simplebet as its Official Sports Betting Innovation Partner. Through the partnership, Simplebet will gain access to the golfing league’s real-time data so that it can be distributed to global sports betting operators and media platforms that will be supported by “single-screen in-play wager technology and low latency video streaming”. The LIV Golf League can be watched on Saturday and …

Betway has pledged to elevate the standing of professional cricket in the USA by becoming the primary sponsor of Major League Cricket (MLC). The dealmakers revealed this week that “Major League Cricket Powered by Betway” is a new T20 competition to be hosted at two US venues: Grand Prairie Stadium in Texas and Church Street Park in North Carolina. The …

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

The Advertising Standards Authority (ASA) has upheld two separate complaints related to gambling content.  The watchdog informed stakeholders that it had ordered Ladbrokes and Jumpman Gaming to remove the content in question. For Ladbrokes, the offending content pertained to the language used in a pair of its tweets. The posts, which featured Newcastle United manager Eddie Howe and various other …

Gambling.com Group has announced a breakthrough partnership with The Independent that will expand its media services and content for UK audiences.  Nasdaq-listed Gambling.com will deliver in-depth sports betting and online casino content for The Independent, which currently serves over 21 million monthly unique users.  The unique content and exclusive offers from Gambling.com will be featured on a dedicated section of …