Leicester City Football Club has announced a fresh partnership with Vancouver headquartered FansUnite, whose goal is one of “revolutionising the sports betting industry by harnessing the power of blockchain technology”. Brought on board with The Foxes as an official partner for the 2018/19 season, FansUnite details that it is to launch its sports betting protocol later this year, “with operators …
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Lottery.com has been unveiled as the official digital lottery partner of Premier League favourites Manchester City as well as David Villa’s New York City FC. As part of the new partnerships, players of lucky Lottery.com will have a chance to earn unique experiences with both clubs. Lottery.com will be the presenting partner of a special Manchester City viewing party in …
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Perform’s global live and on demand streaming service, DAZN, has secured a partnership with one of the most sought after name in world football, Cristiano Ronaldo. The Juventus attacker has been announced as DAZN’s first global ambassador and will play a key role in promoting DAZN across current live markets, including Germany, Italy, Canada and Japan, as well as other …
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Online gambling group Global Gaming has confirmed the launch of its new marketing campaign developed by creative agency New Ad Stockholm promoting its new ‘instant-play’ casino property SpelLandet. Global Gaming launches its first cross-channel advertising campaign under the creative guidance of New Ad Stockholm, one of Scandinavia’s most reputable agencies, led by Swedish marketing figurehead Joakim Jonason. The partnership has …
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The Advertising Standards Authority (ASA) has sanctioned the Annexio operated LottoGo.com, after upholding two issues raised as a result of text featured on the homepage of its site. Listing various lotteries which users can bet on, text stated “MEGA MILLIONS £256 MILLION,” before detailing “How to win the Mega Millions Jackpot,” and going on to say “Mega Millions has an …
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MansionBet has announced the latest entry into its sponsorship portfolio, as the operator throws its support behind the KSI versus Logan Paul boxing match. Stating that it’s “pleased to continue supporting the lighter side of sports with this unique sponsorship,” it sees the firm build upon its deal with impressionist Darren Farley, which sees a variety of exclusive video content …
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Online betting exchange Betdaq (GVC Holdings), has released its latest TV-advertising campaign ‘#ChangingfortheBettor’, developed in partnership with London creative agency Alpha Century. The campaign is fronted by Yorkshire actor Ralph Ineson (The Office, Harry Potter and Game of Thrones) promoting Betdaq’s ‘no-nonsense, permanent commission of just 2% on all sports and all markets’. Officially launched on 20 August, #ChangingfortheBettor will …
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Spanish bookmaker Sportium has relaunched its YouTube channel seeking to deliver the best content, discussion and betting viewer engagement for La Liga season 2018/19 and beyond. Sportium, the Ladbrokes and Grupo Cirsa Spanish market joint-venture details that its revamped YouTube channel will support its status as ‘official betting partner’ of La Liga. Spain’s new football season kicked-off this weekend with …
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European online bookmaker Marathonbet has raised eyebrows confirming that it will act as official shirt sponsor of Serie A football club SS Lazio. Marathonbet details that it has secured a fixed short-term sponsorship with Lazio, which will terminate in January 2019 as the Italian government imposes its blanket ban on betting/gambling advertising, sponsorships and marketing across all media and sports …
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Betway has confirmed the appointment of Saatchi & Saatchi London as its new lead creative agency, as the online bookmaker finalises its marketing restructure. Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the …
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