Marketing

AsianLogic selects PartnerMatrix as affiliate system lead for sports betting brands

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured AsianLogic flagship betting subsidiary Dafabet as a new marketing client. Updating stakeholders, AsianLogic confirms that PartnerMatrix will power the affiliate marketing programmes of Dafabet and its subsidiary brand Nextbet, upgrading the online bookmaker’s all-around player acquisition capacities. Following a competitive review, AsianLogic has selected PartnerMatrix as affiliate …

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Parimatch launches ‘epic’ Conor McGregor campaign

International betting operator Parimatch has launched its latest marketing campaign with former two-weight UFC champion, Conor McGregor.  McGregor, who doubles as a Parimatch brand ambassador, is one of the world’s most recognisable combat sports athletes and sees himself centre in a campaign which has been named “A new epic story.”  The campaign, which was created by Canadian director Angelo Merten and …

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LeoVegas shows support for RG Week through Tigers shorts swap

Tigers

LeoVegas will show its support for Responsible Gambling Week by replacing the LeoVegas logo on the Leicester Tigers shorts for this weekend’s Premiership match against London Irish with the Responsible Gambling banner. Responsible Gambling Week, which runs from 7-13 November, is a cross-industry initiative to promote safer gambling in the UK and Ireland. It has been set up to create …

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Racing Post supports Tote’s ‘Ten to Follow’ return

Racing Post will help drive audience engagement and interest in a revamped Tote by providing its comprehensive range on content services to operator UK Tote Group, optimising the promotion of the ‘Tote Ten to Follow’ game relaunch. The partnership sees Racing Post provide full support of Tote products and services across print and digital platforms and will supply the pool …

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Jack Rose, Receptional: Tackling the Google test for sportsbook operators

Google Ads

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

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Canadian betting portal monitoring President Trump lies

Trump, Next President

Leading Canadian sports betting portal CanadaSportsBetting.ca has launched an exclusive betting market, which will enable the public to bet on ‘US President Donald Trump’s lies and mistruths‘. Referencing the Washington Post ‘Trump Fact Checker’, which to date has indicated that the US’ 45th President has made 13,435 false/misleading claims whilst in office, CanadaSportsBetting.ca believes it has North America’s most engaging political …

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STS signs Peter Schmeichel for ‘Bet with the leaders’ campaign

Schmeichel

STS, Poland’s biggest betting operator, has signed up legendary goalkeeper Peter Schmeichel to drive its new ‘Bet with the leaders’ campaign. The former Manchester United and Denmark stopper will serve as a global ambassador for the campaign, which also includes a refreshed logo and visual identity for STS. It has been designed to drive the company’s international expansion through television, …

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National Lottery launches new campaign celebrating 25-years of UK support

The National Lottery has launched its new UK-wide advertising campaign ‘The Magic Number’, celebrating its 25th Anniversary. Developed by London advertising agency Adam&eveDDB on behalf of Camelot UK, the campaign celebrates 25-years of the National Lottery supporting UK charities, social directives, sports development programmes, the arts, culture and heritage conservation. Having drawn its first lottery on 19 November 1994, the National …

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Greece sets affiliate licensing conditions for revamped gambling market

Further requirements published in Greece’s approved new gambling bill, will require affiliate marketing partners to register and pay a €1,000 licensing fee with the Hellenic Gaming Commission (HGC). This October, following a year of deliberation, the Greek Parliament progressed final amendments of its new gambling bill, which will introduce a modern regulatory framework for online gambling services. Serving as lead …

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Facebook focuses on developing its ‘niche sports’ capacity

Facebook

Peter Hutton, Facebook’s Director of Sports Partnerships, has detailed that the US social media and technology giant is developing a strategy to help cover ‘underserved sports’. As reported by Broadcast Now, Hutton told Sportel Monaco exhibition audiences that Facebook platforms would be better served to tap up niche audiences attracted to sports which have limited coverage across traditional mainstream media …

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