Marketing

Paddy Power’s latest marketing campaign to mark the return of Premier League football has taken aim at the phenomenon of ‘sportswashing’, with a particular dig at ‘oil money’ in the English top-flight. Sportwashing has become a widely spoken term in the English lexicon in recent years amid a range of accusations of overseas governments using sport to whitewash allegations of …

Ladbrokes has again found itself facing criticism from the Advertising Standards Authority (ASA) for its Twitter activity, specifically for featuring prominent athletes in marketing material. A series of posts on Twitter ( now known as X)  from the Entain-owned bookmaker featured tennis players Novak Djokovic, Rafael Nadal, Nick Kyrgios and Stefanos Tsitsipas in January and February 2023. Two of the …

Optimove has enhanced its multi-vertical betting and igaming offering with the launch of an upgraded version of its Pulse solution. Pulse was first launched in 2019 as a benchmark for igaming firms to assess marketing KPIs, strengths and weaknesses. The London-based firm states that it has updated Pulse with a new design and enhanced interface to generate insights, benchmarks and …

Finland’s National Police Board (NPB) is  monitoring the World Rally Championship (WRC) taking place in the country this week. The police believe that unclienced and overseas gambling operators may seek to leverage the high viewership and visibility of the event for marketing purposes.  Due to the exclusive licence system maintained in Finland, with a monopoly held by the Veikkaus Oy …

The Congress of Chile has announced that it will establish an ‘Investigative Commission‘ to evaluate existing rules on sports betting advertising and to make recommendations on which changes should be applied as the government aims to launch a regulated online gambling marketplace in 2023.  Sports Minister Jaime Pizarro will lead the initiative, which within its remit has been tasked with …

OlyBet has announced that it has become the title sponsor of the 2023 FIM Speedway GP of Latvia in Riga.            The Estonian operator will be placed ‘at the heart of the action’ as the series returns to the country after a six-year absence for the sport’s 100th anniversary season.  Corey Plummer, Chairman and CEO of OlyBet and Olympic Entertainment Group …

The UK government laid out new rules earlier this week to crack down on illegal advertising and protect young consumers from viewing age-restricted products. These reforms have subsequently been welcomed by the country’s betting and gaming trade association Published on 25 July, the new rules require social media platforms and websites, as well as other services which feature advertising, to …

The Kansspel Commissie (KSC), the Gambling Commission of Belgium, has issued a final warning to licensed operators stating they must display ‘mandatory preventative messages’ across all existing communications. The warning follows the Belgian government enforcing its Royal Decree from 1 July, which imposed a blanket ban on all forms of betting/gambling advertising across all media platforms. Despite the advertising ban, …

The Advertising Standards Authority (ASA) has observed significant improvement by advertisers and platforms in ensuring that online ads for adult content are not displayed to children. This observation follows an update to the insights of the ASA’s “The 100 Children Report,” initially published in November 2022. The report aimed to “provide real-world insights into children’s exposure to ads for alcohol, …