Marketing

All the news of marketing in the gaming sector including affiliate marketing

Betfred extends World Snooker Championship deal until 2022

Betfred has strengthened its partnership with the World Snooker Championship after extending its title sponsorship until ‘at least 2022’. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here The renewed deal was confirmed on the final day of the 2020 tournament at The Crucible, and will build on the agreement which was first signed …

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Betway and Dafabet grow La Liga sponsorship portfolios

Betway and Dafabet have enhanced their Spanish La Liga sponsorship portfolios after signing deals with Celta Vigo and Cádiz FC respectively. Dafabet will become the main sponsor of Cádiz FC for the next two seasons, and will become the team’s front-of-short sponsor as well as featuring on its training and travel clothing. John Cruces, Dafabet’s Head of Sponsorship, stated: “We …

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Sky Sports grows American football offering with NFL channel

Sky Sports has enhanced its American football content after securing a new five-year partnership with the NFL. Under the agreement, the broadcaster will launch Sky Sports NFL, a dedicated channel to the competition, which will provide a minimum of five live games each week of the campaign. Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe, commented: “We are …

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VBET agrees Armenian Premier League and Armenian Cup sponsorship

BetConstruct’s B2C online sportsbook brand VBET has been named as the new sponsor of the Armenian Premier League and the Armenian Cup for the next three seasons. After securing an agreement with the Football Federation of Armenia, the leagues will be rebranded as the VBET Armenia Premier League and VBET Armenian Cup respectively. Commenting on the news, Vigen Badalyan, VBET …

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Real Betis selects Betway as its official shirt sponsor

Betway has secured a new agreement with Spanish top-flight football club Real Betis Balompié to become the team’s official shirt sponsor. The two-year agreement will see the operator’s logo feature on Real Betis’ green and white jersey from the start of the 2020/21 La Liga season. In addition, Betway will benefit from additional brand exposure with its logo shown around …

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FDJ’s ParionsSport extends Olympique de Marseille sponsorship

Française des Jeux (FDJ) has confirmed that its sports betting brand ParionsSport will extend its current partnership with Olympique de Marseille until 2022. Having been a premium partner of Olympique de Marseille since 2018, FDJ’s ParionsSport will feature on the right shoulder of the team’s jersey for all league matches until the end of the 2021/2022 season. Stéphane Pallez, CEO …

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Plus500 named as the main sponsor of Legia Warsaw

CFD trading platform Plus500 has been selected as the main sponsor of Legia Warsaw, for the 2020/21 and 2021/22 seasons. Under the terms of the agreement, Legia Warsaw’s official jersey and training shirts will feature the Plus500 logo, giving the CFD trading platform access to a range of branding rights. Dariusz Mioduski, Chief Executive Officer and owner of Legia Warsaw, …

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Paddy Power raises awareness of Missing People with Motherwell ‘silhouette’ stand

Paddy Power has committed to raising awareness of the charity Missing People by launching a campaign which involves filling a stand at Motherwell with ‘missing’ fans. As Scottish Premiership action returns to the stadium this weekend, Fir Park’s south stand has been filled with 1190 silhouetted cut-outs to represent the thousands of people across the UK that are missing from …

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Optimove upgrades customer journey ‘self-optimisation’ capacities

Full suite digital marketing software provider Optimove has moved to expand the capacity of its ‘Self-Optimizing Journeys solution’ utilising AI functions to ‘autonomously determine the next-best-action for each individual customer’. Upgrading its solution, Optimove claims that ‘marketers no longer face the burdensome task of determining which communications to prioritise or which sequence of communications result in the best customer journey’. …

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ITV secures three-year British racing broadcast deal

British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …

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