Marketing

The latest marketing news for the gambling industry

ASA targets bet365 in latest ruling on Twitter ad breaches

ASA targets bet365 in latest ruling on Twitter ad breaches

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

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Former BoyleSports and Entain product lead joins RMG c-level team

Former BoyleSports and Entain product lead joins RMG c-level team

Ryan Thurburn has joined Racecourse Media Group (RMG) senior leadership as its first Chief Product Officer (CPO), bringing with him extensive experience of bookmaking business. The new CPO’s prior roles in betting and gaming have included tenures at high profile omnichannel operators, including a stint as Head of Sportsbook Product at Entain and Head of Product for its Ladbrokes Coral …

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bet365 changes creative appeal with ‘Never Ordinary’ campaign

SBC News bet365 changes creative appeal with ‘Never Ordinary’ campaign

bet365 has launched its new global advertising campaign “Never Ordinary” to celebrate what the firm describes as the full thrills and emotions of a new football season.  The Never Ordinary campaign debuted last Friday night during the match between Burnley and Premier League champions Manchester City, broadcast on Sky Sports Football. The campaign was designed by Newcastle-based creative agency Drummond …

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Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power takes aim at ‘the oil in loyal’ to mark Premier League return

Paddy Power’s latest marketing campaign to mark the return of Premier League football has taken aim at the phenomenon of ‘sportswashing’, with a particular dig at ‘oil money’ in the English top-flight. Sportwashing has become a widely spoken term in the English lexicon in recent years amid a range of accusations of overseas governments using sport to whitewash allegations of …

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Tennis tweets once again land Ladbrokes in hot water with ASA

Tennis tweets once again land Ladbrokes in hot water with ASA

Ladbrokes has again found itself facing criticism from the Advertising Standards Authority (ASA) for its Twitter activity, specifically for featuring prominent athletes in marketing material. A series of posts on Twitter ( now known as X)  from the Entain-owned bookmaker featured tennis players Novak Djokovic, Rafael Nadal, Nick Kyrgios and Stefanos Tsitsipas in January and February 2023. Two of the …

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Optimove enhances Pulse marketing tool with added KPIs and benchmarks

optimove

Optimove has enhanced its multi-vertical betting and igaming offering with the launch of an upgraded version of its Pulse solution. Pulse was first launched in 2019 as a benchmark for igaming firms to assess marketing KPIs, strengths and weaknesses. The London-based firm states that it has updated Pulse with a new design and enhanced interface to generate insights, benchmarks and …

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Gambling marketing under police spotlight at WRC Finland

Gambling marketing under police spotlight at WRC Finland

Finland’s National Police Board (NPB) is  monitoring the World Rally Championship (WRC) taking place in the country this week. The police believe that unclienced and overseas gambling operators may seek to leverage the high viewership and visibility of the event for marketing purposes.  Due to the exclusive licence system maintained in Finland, with a monopoly held by the Veikkaus Oy …

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Chile delegates Investigative Commission to settle betting sponsorship conflicts

SBC News Chile delegates Investigative Commission to settle betting sponsorship conflicts

The Congress of Chile has announced that it will establish an ‘Investigative Commission‘ to evaluate existing rules on sports betting advertising and to make recommendations on which changes should be applied as the government aims to launch a regulated online gambling marketplace in 2023.  Sports Minister Jaime Pizarro will lead the initiative, which within its remit has been tasked with …

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OlyBet supports return of FIM Speedway GP to Latvia as title sponsor

SBC News OlyBet supports return of FIM Speedway GP to Latvia as title sponsor

OlyBet has announced that it has become the title sponsor of the 2023 FIM Speedway GP of Latvia in Riga.            The Estonian operator will be placed ‘at the heart of the action’ as the series returns to the country after a six-year absence for the sport’s 100th anniversary season.  Corey Plummer, Chairman and CEO of OlyBet and Olympic Entertainment Group …

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New UK govt social media advertising rules welcomed by BGC

New UK govt social media advertising rules welcomed by BGC

The UK government laid out new rules earlier this week to crack down on illegal advertising and protect young consumers from viewing age-restricted products. These reforms have subsequently been welcomed by the country’s betting and gaming trade association Published on 25 July, the new rules require social media platforms and websites, as well as other services which feature advertising, to …

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