Marketing

National Lottery launches new campaign celebrating 25-years of UK support

The National Lottery has launched its new UK-wide advertising campaign ‘The Magic Number’, celebrating its 25th Anniversary. Developed by London advertising agency Adam&eveDDB on behalf of Camelot UK, the campaign celebrates 25-years of the National Lottery supporting UK charities, social directives, sports development programmes, the arts, culture and heritage conservation. Having drawn its first lottery on 19 November 1994, the National …

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Greece sets affiliate licensing conditions for revamped gambling market

Further requirements published in Greece’s approved new gambling bill, will require affiliate marketing partners to register and pay a €1,000 licensing fee with the Hellenic Gaming Commission (HGC). This October, following a year of deliberation, the Greek Parliament progressed final amendments of its new gambling bill, which will introduce a modern regulatory framework for online gambling services. Serving as lead …

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Facebook focuses on developing its ‘niche sports’ capacity

Facebook

Peter Hutton, Facebook’s Director of Sports Partnerships, has detailed that the US social media and technology giant is developing a strategy to help cover ‘underserved sports’. As reported by Broadcast Now, Hutton told Sportel Monaco exhibition audiences that Facebook platforms would be better served to tap up niche audiences attracted to sports which have limited coverage across traditional mainstream media …

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Osasuna fans demand that football club drops KirolBet as partner

La Liga football club CA Osasuna is being pressured to end its relationship with shirt sponsor KirolBet. At the Pamplona club’s ‘public assembly’, Osasuna’s membership passed the decree that the club should terminate all agreements with ‘compromising partners’. The assembly saw numerous members speak out against KirolBet as shirt sponsor, stating that Navarra’s biggest football team should not be sponsored …

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UKGC publishes ‘Marketing Workshop’ knowledge findings

The UK Gambling Commission (UKGC) has published the findings and recommendations of its first ‘Co-creation Workshop’, an event in which industry marketing stakeholders shared their knowledge and experience in adjusting to the UK’s new advertising standards. Hosted on 12 September, the UKGC Workshop heard feedback from marketing leaders with regards to complying with new UK advertising requirements related to promotions, …

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Sportsbet.io secures Flamengo sponsorship deal

Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has strengthened its presence in Brazillian football after securing a sponsorship agreement with Clube de Regatas do Flamengo.  Sportsbet.io has previously signed a three-month betting partnership with the club, which primarily focused on media and digital activations.  The extension to the agreement will see the sportsbook boost its investment into the sponsorship of the team, …

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onload media launches seeking to lead compliant advertising disciplines

New ad-network ‘onload media ’ has launched its services seeking to become a leading player in online gambling advertising for regulated market incumbents. The onload network is founded by acquisition marketing expert Justin Chamberlain, a former executive of Sky Betting and Gaming games studio Core Gaming and mobile ‘reverse auction’ platform BidNation. In its mission statement, onload details that it seeks …

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Racing Post B2B boosts bookmaker football packages

Racing Post

Racing Post B2B has enhanced its operator ‘football content packages’, with the addition of further engagement features bringing punters closer to the action than ever before. Boosting bookmaker engagement, Racing Post B2B has strengthened its football content with the inclusion of confirmed line-ups, audio commentaries and new audio goal alerts. Furthermore, bookmakers will have access to pre-match expert analysis provided …

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Adthena: Dancing in the dark… why competitive visibility is a US winner

When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …

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Sergey Portnov: McGregor and Tyson have helped Parimatch reach new demographics

Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …

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