Marketing

ASA launches Russia 2018 betting probe investigating new CAP breaches

The UK Advertising Standards Association (ASA) has launched a probe examining the number of gambling/betting related TV adverts broadcast during the FIFA Russia 2018 World Cup. The month-long football tournament saw 115 complaints filed with ASA, as UK viewers expressed concerns relating to the high proportion of gambling adverts served during Russia 2018 TV programming. ASA officials will review whether …

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Sun Bingo ups daytime profile with Jeremy Kyle Show sponsorship

News UK’s online bingo property Sun Bingo has confirmed that it has become the lead sponsor of ITV’s daytime programme ‘The Jeremy Kyle Show’, starting this Monday 16th July. Broadcast since 2005, The Jeremy Kyle Show is considered a long-standing flagship asset for ITV’s daytime TV programming. The sponsorship sees Sun Bingo secure TV idents for the morning program alongside …

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Eleven Sports expands football broadcasting footprint with IMG

Continuing the expansion of its UK football broadcasting footprint, ELEVEN Sports has won the rights to Italy’s top flight from BT Sport. ELEVEN Sports is owned by Andrea Radrizzani, who is also the chairman of English Championship club, Leeds United. The Serie A deal follows on from ELEVEN Sports winning the rights from Sky Sports to show La Liga for …

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Fulham unveils Dafabet deal for Premier League return

As the club gets ready for a return to the Premiership, Fulham FC has welcomed Dafabet as its new main team partner, in a two-year record shirt sponsorship deal for the club. The announcement of the new partnerships coincides with the launch of the club’s new 18/19 adidas home and away kits, which will carry the Dafabet logo displayed on …

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Betway extends into Italy alongside AS Roma

Global online gambling company Betway has agreed a three year deal with Italian Serie A side AS Roma, to become a premium partner of the club, as the firm further extends its reach across European football. The club, beaten in last season Champions League semi-final by Liverpool, will see its training kit, up to and including the the 2020/21 season, …

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Betfred highlights integrity commitments with ESSA membership

UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …

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Tipwin unveils partnership with German cup holders

Tipwin will be the new premium partner of Bundesliga team, Eintracht Frankfurt for at least three years until June 2021. Alongside ensuring that the Tipwin logo is extensively placed within the stadium, the agreement includes a TV-relevant appearance in further advertising media during the home games of Eintracht Frankfurt. Dr. Damir Böhm, Head of the Legal Department at Tipwin and …

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StarPick’s Indian success sees cricket DFS expansions reach UK

The United Kingdom is to receive its first “fully-dedicated fantasy cricket platform” after StarPick launched following “phenomenal success” enjoyed this year in India. Headquartered in the UK, StarPick expansion comes after being founded in February 2018, with the latest launch made in conjunction with a three year shirt sponsorship of Gloucestershire County Cricket Club (GCCC). Designed and build in Sweden, …

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BETDAQ on-board with League One favourites Sunderland

Betting exchange brand BETDAQ has agreed a deal with League One outfit Sunderland AFC, which sees the firm announced as new title sponsor of the club. Under the terms of the new agreement BETDAQ, which forms part of the GVC Group, will see its branding appear on the front of Sunderland’s official jerseys, whilst also featuring prominently around its Stadium …

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BetVictor to streamline consumer communications via RAMP

Copyright: olliethedesigner / 123RF Stock Photo

Online gaming firm BetVictor has announced the launch of its in-house developed real-time automated marketing platform (RAMP), designed to enhance the relationship between themselves and their customer base. According to fresh research by Bluecore, approximately 40 per cent of customers who receive communications showcasing relevant products are more likely to read them, with the tool aiming to foster a closer …

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