Marketing

The latest marketing news for the gambling industry

NSoft provides its operators Optimove’s CRM marketing solution

NSoft has partnered with Israel-based CRM Marketing company, Optimove, to provide the company’s operations to its users. The collaboration has seen international betting and igaming supplier fast-track the integration with Balkan Bet, which is a long-time NSoft client already leveraging Optimove’s AI-mapped CRM journeys. Dubravko Simic, SVP of Sales and Business Department at NSoft, commented: “We are committed to offering …

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Sportradar appoints Brendan Tinnelly as Head of Paid Social Advertising for ad:s

Global sports technology provider Sportradar has confirmed the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, its industry specific multi-channel marketing performance platform.  In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology.  Described by the firm …

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Interwetten secreus regional NHL partnership in Germany and Austria

Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria.  The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey.  Supported by Sportardar, the NHL’s official …

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Svenska Spel places DEI duties at the forefront of SVFF renewal 

Svensk Fotboll (SVFF) Sweden’s Football Association, has renewed Svenska Spel as the principal sponsor of Swedish national football teams for a further seven years.  The new partnership, which expires in 2028, will see Sweden’s state-owned gambling and national lottery operator support SVFF civic projects promoting diversity, equality and inclusion of Swedish football. Svenska Spel has served as the principal sponsor …

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Griezmann fronts PMU advertising comeback

Antoine Griezmann has been appointed as the new Brand Ambassador of Le Pari Mutuel Urbain (PMU) – France’s state-funded betting operator for horseracing.  This January saw PMU launch its new nationwide advertising campaign ‘Question du Jour’ fronted by the French football international. The campaign sees the PMU brand return to French TV screens following a near two-year absence as French …

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Voxbet hires ‘sought after’ Marmion as group’s Non-Executive Director

Voxbet has hired Ian Marmion as the company’s new Non-Executive Director with a focus on the growth and strategic direction of the business. The company has stated that the former trading and operations director for Global Sportsbook at The Stars Group has been ‘a long-time proponent of modernising the sports betting industry’ by developing and deploying new technologies.  Following his …

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Blanket ban looms on Armenian Gambling as MPs back advertising reforms

Stringent gambling reforms of Armenia’s Law on Advertising appear to be imminent as Parliament has unanimously voted in favour of the first reading of amendments proposed by the republic’s Minister of Finance Armen Hayrapetyan. Casting preliminary votes last week 56 MPs (versus 8-against) voted in favour of amendments put forward by Hayrapetyan to reform Armenia’s federal advertising laws, enforcing strict …

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PokerStars bolsters sports marketing via Red Bull Racing linkup

Flutter Entertainment’s igaming brand PokerStars has strengthened its sports-oriented brand recognition by partnering with Red Bull Racing. The collaboration has been initiated ahead of the 2022 Formula One season, and will see the PokerStars’ logo featured on Red Bull Racing’s RB18 racecar and on the team’s race suits. Additionally, the duo have detailed a joint ambition of expanding their respective …

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Paddy Power debuts hard hitting docuseries – ‘Jamie Redknapp investigates’

Paddy Power has announced the launch ‘Jamie Redknapp Investigates’, the bookmaker’s latest ‘hard hitting’ documentary series examining ‘modern football’s biggest crimes’.  In the first of a three-part series – with episodes two and three released over the fortnight, football pundit turned investigator Jamie Redknapp explores the ‘tragedy of half-and-half football scarves’. Episode-1 sees Redknapp track down Brian, the inventor of …

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