Marketing

Rank gifts Ipswich Town’s Magical Vegas sponsorship to Carers Trust

Rank Group has ‘gifted’ its sponsorship of League One football team Ipswich Town FC to Carers Trust, with the charity’s logo due to feature prominently on the team’s home kit for the 2020-21 season. The team’s shirt currently features the logo of Rank online casino subsidiary, Magical Vegas. The sponsorship was donated to raise awareness of the organisation which supports …

Read More »

EGBA responsible advertising code gains European broadcaster approval

The European Gaming and Betting Association (EGBA) has confirmed that the European Associations for TV and Radio publishers has become the latest organisation to welcome its new code of conduct on responsible advertising for online gambling. Becoming the first pan-European initiative for gambling advertising, the code establishes responsible standards for advertising for the online gambling sector. The egta will subsequently …

Read More »

Betclic aims for highest French profile with Ligue 1 betting partnership

Betclic has announced its biggest sponsorship commitment to date after becoming the official betting partner of French football’s Ligue 1 and Ligue 2 championships. Confirmed this morning by France’s Ligue de Football Professional (LFP), Betclic will join French football’s roster of marquee sponsors, which includes UBER Eats as headline sponsor Ligue 1 and BKT tyres as lead sponsor of Ligue …

Read More »

Wiraya and A GAME ABOVE sign long-term strategic partnership

Wiraya

Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging A GAME ABOVE promotions with Wiraya’s communications platform. A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value. Wiraya software, …

Read More »

RAiG members back radical overhaul of UK gambling’s affiliate landscape

Responsible Affiliates in Gambling (RAiG) has announced that its membership body supports ‘in principle the introduction of statutory licensing or registration regime’ for affiliates operating within the UK gambling market. Support for the introduction of an affiliate-centric licensing regime follows RAiG’s internal review of existing social responsibility and responsible gambling standards related to affiliate marketing practices. It said in a …

Read More »

Alex Donohue to head up Press Box PR

Alex Donohue, the former head of Ladbrokes News, has launched a new public relations agency which will focus on delivering digital PR for SEO and responsible gambling communications. Prior to launching Press Box PR, Donohue previously spent seven years at Ladbrokes, having also fronted the Magic Sign’s media engagements in Westminster and beyond before joining social media giants LADbible to …

Read More »

Paddy Power guarantees Hector’s Arsenal tree pledge

Following back-to-back Premier League defeats against Manchester City and Brighton FC, Paddy Power has responded to Arsenal left-back Hector Bellerin’s environmental pledge. Prior to the Premier League recommencing on Wednesday 17 June, Bellerin promised his social media followers that he would personally fund the planting of 3,000 trees by reforestation charity One Tree Planted ‘for every Arsenal win’. Bellerin has …

Read More »

National Lottery reimagines ‘It Could be You’ for a new century

Camelot Group has launched the National Lottery’s new nationwide advertising campaign, repurposing its flagship main lottery draw tagline ‘It Could be You’. The campaign, which was developed by London creative agency Adam&Eve DDB, will see the National Lottery return to its original tagline launched in 1994. Debuting this June across terrestrial TV, radio and digital formats, the campaign will feature …

Read More »

Spotlight Sports takes over MansionBet blog 

MansionBet has boosted its content engagement capacity by recruiting Spotlight Sports Group editorial team to run its website blog (https://blog.mansionbet.com/). The Gibraltar-based online bookmaker said it has moved to revamp its onsite blog’s editorial content with a view to attracting and re-engaging audiences after the restart of the global sports calendar. Industry publishing group Spotlight Sports, the operating company of …

Read More »

Nuno Gomes joins BetConstruct and FeedConstruct as brand ambassador

Gomes - England goalkeeper David Seaman (r) flies out of his goal to block an effort from Portugal's Nuno Gomes (c)

Portuguese football player Nuno Gomes has become the latest brand ambassador for BetConstruct, and the software provider’s data feed subsidiary FeedConstruct. A striker who played in two World Cups and three European Championships for the Portugal national team, he scored the winner against England at Euro 2000. BetConstruct, a company with such a robust sports betting offer and broad coverage of …

Read More »