Marketing

Everton cuts ties with SportPesa

Premier League football club Everton FC has issued a statement confirming that it has mutually ended its shirt sponsorship with Kenyan online betting group SportPesa. On Sunday night, Everton management announced that by mutual consent SportPesa would not fulfil its five-year principal shirt sponsorship agreement, secured in May 2017 as a club-record deal for The Toffees. In its statement, Everton …

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David Da Silva: Easyodds.com – A ‘modern romance’ with Vinnie Jones

Leading odds comparison site Easyodds.com has struck a partnership with actor and former  footballer Vinnie Jones, in which the FA Cup winner will write weekly articles on the firm’s website. To find out how this unlikely partnership came into fruition we caught up with Easyodds.com’s CEO David da Silva to discuss how Jones first got involved with the company, the …

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Matchbook Betting Podcast repeats best in show performance

For a second consecutive year, online betting exchange Matchbook’s ‘Matchbook Betting Podcast’ has been recognised as the ‘Best Betting Podcast’ by members of tipster community the ‘Smart Betting Club’. Securing 24% of votes, Smart Betting Club members acknowledged the Matchbook Betting Podcast for its ‘Consistent expertise and insight on football, horse racing, the NFL, and a wide range of other sports’. …

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BetConstruct delivers A-Z industry guide through Spring BME App

Spring BME App

BetConstruct has produced an A-Z guide to gaming and betting business through Spring BME App, designed to shed light upon the entire industry. Available for both iOS and Android devices, the app brings the latest updates from the most trusted sources on gaming, sports betting, casinos, regulators, hardware manufacturers and more. It has a community feel whereby people can freely …

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Spain to enforce four-hour gambling advertising window

Spain’s Consumer Affairs Ministry has recommended that gambling-related content be limited to a ‘four-hour advertising period’ implemented federally from 1-5 am across all Spanish communities. The Ministry’s strict advertising window follows a meeting with the leaders of Spanish gambling trade associations CeJuego (retail) and Jdigital (online gambling). The ‘after-hours’ restriction will be initially implemented across TV and radio formats, forming the …

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Betting welcomes Digital Chain for its new marketing era

Industry full-service marketing agency Digital Choo has unveiled its new corporate identity ‘Digital Chain’ at London’s ICE2020 conference. The agency revealed a new name and logo, accompanied by its new tagline of ‘We Establish Brands’ to better reflecting the company’s ambitions and fast growth nature. “The rebrand to Digital Chain (DC) is a manifesto of the company’s inner evolution, values, …

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bet365 expands GiG Comply partnership

Stockholm-listed Gaming Innovation Group (GiG) has announced a major partnership renewal as leading UK online bookmaker bet365 extends its existing agreement with ‘GiG Comply’. In 2019, bet365 become one of the first tier-1 betting operators to deploy GiG Comply marketing compliance tools and safeguards. GiG Comply helps regulated incumbents adhere to diverse marketing standards and regulations with its system able …

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Unibet signs ‘Mozart of Chess’ Magnus Carlsen as brand ambassador

Unibet, the flagship European sportsbook property of Kindred Group Plc, has signed Chess Grandmaster Magnus Carlsen as a ‘Global Brand Ambassador’. Carlsen has joined the bookmaker’s stable of sporting figureheads to promote fair play and responsible gambling. Nicknamed the ‘Mozart of Chess’, Carlsen – a Grandmaster since the age of 13 – has reigned in all formats of the game …

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GG.BET embraces improved partnership with Start2Pay

e-Money platform and services provider Start2Pay has further strengthened its strategic partnership with GG.BET allowing the sports-betting operator access to a wider range of payment provisions servicing its growing customer base. Start2Pay offers an all-in-one tailored igaming payment platform, which is supports its clients with a complete toolkit for quick expansion into new markets, whilst  ‘ensuring reduced costs’. GG.BET is one of …

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Genius Sports Media takes lead on Admiral Group’s sportsbook marketing campaigns

Genius Sports Media, the publishing and advertising arm of Genius Sports, has agreed to support Admiral Group with customer engagement by launching a series of customer engagement-focused sportsbook marketing campaigns across multiple European markets. The partnership will see Admiral Group hand responsibility to Genius Sports Media for the creation, design and execution of bespoke acquisition and retention campaigns. The campaigns will …

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