Marketing

All the news of marketing in the gaming sector including affiliate marketing

EFL stands by betting sponsorships ahead of Gambling Act review

The English Football League (EFL) has backed its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny. Publishing a statement on Sunday following a Sunday Times report suggesting that gambling sponsorship is going to be banned, the EFL underlined its duties in maintaining that betting advertising and sponsorships across its leagues and competitions …

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LV BET continues sponsorship journey with Vanarama National League

LV BET has confirmed that it has renewed and expanded its partnership arrangement with the Vanarama National League until the end of the 2020-2021 season.  The bookmaker will continue to serve as the ‘official betting partner’ of Vanarama National League’s North and South divisions, gearing-up for a critical season of non-league football. Since 2019, LV BET has served as a …

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CAP consultation places gambling content and messaging under the spotlight

The Committee of Advertising Practice (CAP) the body that governs UK Advertising Codes has launched a consultation aimed at strengthening its rules and guidance to better protect children (under-18s) and vulnerable audiences from gambling harms. Outlined as its key objective, CAP will update its codes to restrict the potential for gambling and lottery adverts to engage and adversely impact with …

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GVC extends Optimove CRM suite to service global profile

GVC Holdings will retain Optimove as lead software provider of its group-wide customer retention management (CRM) provisions for a further five-years. Expanding its existing agreement, GVC has moved to integrate Optimove’s ‘Relationship Marketing Hub’ to serve as the FTSE100 firm’s ‘group enterprise software’ across its expanded global igaming portfolio. GVC maintains Optimove’s CRM software as it undertakes a series of …

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Blueclaw: Enhancing SEO and PPC Performance

Blueclaw at Betting on Sports Europe - Digital

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

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ASA upholds Bonus Accumulator advert complaints

The Advertising Standards Authority (ASA) has upheld three complaints submitted against Profit Accumulator, which is trading as Bonus Accumulator, after a complainant suggested that the advert was ‘socially irresponsible’. The advert was featured in a paid-for Facebook post and on the company’s website. The former, which was seen on 9 June 2020, featured a video explaining how Bonus Accumulator’s service …

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Cardiff City names 888Sport as training kit sponsor

888 Holdings flagship sportsbook brand 888Sport has bolstered its network of football partners after confirming that it has signed a new partnership with Cardiff City. Under the terms of the agreement, 888Sport will become the club’s first training wear sponsor and global betting partner for the remainder of the current 2020/21 season.  888 SVP head of B2C Guy Cohen said: “We’re …

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GAMING1 hires David Carrion as CMO for imminent international expansion

Belgium igaming platform supplier GAMING1 has confirmed the appointment of former Stars Group Inc executive David Carrion as Chief Marketing Officer (CMO), leading the firm’s imminent international B2B expansion. Joining the firm’s C-level executive team, Carrion has been tasked with expanding ‘international awareness’ of GAMING1’s products and services as the company undertakes its commercial expansion beyond 2020. GAMING1 highlighted Carrion’s …

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ASA deems Foxy Games advert ‘irresponsible’ but dismisses Betfair Casino complaint

The Advertising Standards Authority (ASA) has upheld one complaint against Foxy Games, ruling that its advert was ‘irresponsible’, while also dismissing another complaint against a Betfair Casino ad. One complainant raised concerns over a paid-for Google search ad for Foxy Games, seen on July 11, 2020, which was displayed when the search term ‘make money online’ was used, and stated …

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Parimatch: “It’s not even about money. It’s about your brand’

Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a …

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