Marketing

Rapid growth sees Square in the Air bolster team

Multi-award-winning PR agency Square in the Air has recruited four key hires, significantly strengthening the business across major departments and accounts including B2B, B2C and digital media. James Bennett, former senior business journalist, editor of eGaming Review and Head of Communications at Playtech, where he spent the last four years, re-joins the agency within the senior management team as Director …

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Unibet partners with Drogba and Cisse for World Cup campaign

Unibet has detailed a new content series aimed at encouraging punters to make more informed bets at the upcoming this summer’s Russian World Cup. Launching this month, the 15-part video series titled #BetAndBreakfast features former football icons Didier Drogba and Djibril Cisse, who coach two celebrity teams as they compete head-to-head in a survival of the smartest. Dubbed a cross between …

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When the Fun Stops, Stop campaign celebrated in new promotional video

Following last month’s move by the Senet Group to waive copyright restrictions on its ‘When the Fun Stops, Stop’ campaign, the independent body has released a new video extolling the virtues of the responsible gambling promotion. The video, which sets out the rationale behind the main message ‘When the Fun Stops, Stop’, includes commentary from industry thought leaders giving their …

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1xBet shows support for building the ‘beautiful game’ in Nigeria

Nigeria - Copyright: corund / 123RF Stock Photo

European operator 1xBet has signed separate three-year contracts, complete with first refusal on expiration, for rights of association with the Nigeria Football Federation (NFF) and the country’s League Management Company (LMC). Signed by NFF President Amaju Melvin Pinnick and LMC Chairman Shehu Dikko, the deals will provide 1xBet with extensive branding and advertising opportunities across matches involving Nigeria’s national team, …

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In Union… SportPesa secures Guinness Pro14 partnership

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

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Optimove acquires email-focused marketing brand DynamicMail

Israeli user management software provider Optimove has acquired PowerInbox’s DynamicMail. A leader in real-time personalisation, the purchase of DynamicMail comes after Optimove received $20 million in funding. The 300 brands that use Optimove’s marketing hub have around 500 million consumers in the UK and Europe, with these brands sending over 3 billion personalised emails to their customers last year alone. …

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The All-In Diversity Project unveils latest strategic partnership

The All-In Diversity Project has detailed its latest Strategic Partnership with The National Council of Problem Gambling (NCPG) in the United States.  The topic of Diversity and inclusion is one that is front and centre today, both in this and other industries as well as garnering media attention. Several studies have shown that a diverse workforce can be a key factor …

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Tottenham Hotspur and William Hill extend deep rooted deal

Tottenham Hotspur has announced a multi-year extension to its partnership with William Hill, after the betting and gaming firm become the club’s official betting partner for Europe at the start of the 2016/17 season. The fresh deal is to see William Hill continue to have a presence across the clubs growing digital channels, and LED perimeter advertising boards at the …

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bwin launches blockbuster campaign for Russia 2018

GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’ Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign. bwin latest marketing campaign is produced by Spanish director Pedro …

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NCAA and Genius Sports link-up in PASPA aftermath

Genius Sports and the National Collegiate Athletic Association (NCAA) have announced a “landmark initiative,” which is designed to transform the digital collection and distribution of intercollegiate sports data, following SCOTUS’ landmark decision on PASPA. Further to its development, promotional, and technical support for data software, Genius Sports is to also serve as the NCAA’s exclusive agent in licensing real-time official …

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