Marketing

All the news of marketing in the gaming sector including affiliate marketing

TOTO going from ‘strength to strength’ after successful ‘King TOTO’ campaign

Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …

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Betsson selects LeanConvert to lead marketing ROI disciplines

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

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ASA issues final reminder on ‘loot box advertising’ consultation 

The Advertising Standards Authority (ASA) has reminded UK stakeholders that its ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close next week on Thursday 28 January.  The UK advertising standards body launched its consultation back in November, following concerns raised by government ‘select committees’ on elements of loot boxes, highlighting in-game purchases. In its …

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Jdigital orders Supreme challenge against Royal Decree federal enforcement

Spanish online gambling trade association Jdigital has confirmed that its appeal against the gambling amendments of the ‘Royal Decree on Advertising’ has been accepted by Spain’s Supreme Court. Representing the interest of Spain’s licensed online gambling incumbents, Jdigital takes its existing dispute with the Ministry of Consumer Affairs to Spain’s highest-ranking law court. The trade association maintains that the decree …

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Stake.com recruits UFC’s Israel Adesanya as new global brand ambassador

Stake.com recruits UFC’s Israel Adesanya

Crypto sports betting site Stake.com has made a foray into the sponsorship market after securing a new, long-term partnership with UFC middleweight champion Israel Adesanya. Adesanya will assume the role of global brand ambassador for the operator, where he will support Stake.cm with a range of sponsorship activations including VIP fight experience, betting promotions and ‘exclusive appearances’. On the partnership, …

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Spanish media trade union contests Royal Decree’s ‘discriminatory timetable’

Spiffbet

The Supreme Tribunal of Spain has accepted an appeal lodged by Spanish media trade union Asociación de Medios de Información (AMI) challenging the amendments of Spain’s Consumer Affairs Ministry on the ‘Royal Decree of Advertising’.  Published in yesterday’s government gazette, the AMI has urged the Supreme Tribunal – Spain’s highest-ranking legal body – to review Consumer Affairs orders that the …

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Kaizen Gaming appoints LeanConvert as digital optimisation agency 

Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan (Greece) and Betano (Europe). The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns. Moving forward, …

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OtherLevels enters the OpenArena with Scientific Games

Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution. Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading …

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GambleAware launches targeting phase of ‘Start to Regain Control’

GambleAware launches targeting phase of 'Start to Regain Control'

Kicking off a new year, GambleAware will launch the ‘next phase’ of its marketing strategy to promote the National Gambling Treatment Service. The gambling harm prevention charity will promote its  ‘Start to Regain Control’ campaign during the first half of 2021, with the aim of raising awareness of the National Gambling Treatment Service among vulnerable audiences within the UK’s most ‘at-risk …

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FDJ confirms its 2021 commitments with ‘Et voir la France gagner’

Groupe FDJ has unveiled its new nationwide marketing campaign ‘Et voir la France gagner’ (‘See France Win’) highlighting the social responsibilities of Française des Jeux (FDJ) in helping France recover from COVID-19 pandemic. The campaign developed by HAVAS Paris showcases FDJ’s ongoing national lottery projects supporting the funding of French sports, arts, heritage, and culture. Furthermore, the campaign highlights FDJ’s commitment to …

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