Marketing Archives

Meta-owned Facebook and Instagram logos, two of the platforms which will be banned for under-16s under UK government plans

Time to read: 9 min

Is the UK’s under-16 social media ban a win for online bookmakers?

A roundtable

Time to read: 4 min

BGC extends open invitation for black market dialogue to tech firms

Bratislava, Slovakia

Time to read: 3 min

Slovakia places all gambling licences under compliance watch for World Cup 2026

The Hague, the Netherlands, the seat of the Dutch government

Time to read: 6 min

Dutch government to put final nail in online gambling advertising coffin

A Dutch landscape with windmills and multicoloured tulips

Time to read: 4 min

Dutch betting regulator hits out at TOTO and 711 for licence breaches

A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks

Time to read: 7 min

Entain demands UKIPO intervene on unlicensed gambling trademarks

How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap

Time to read: 7 min

Closing the credibility gap: why operators are ignoring your PR fluff

The two contenders for leadership of the Italian Football Federation (FIGC)

Time to read: 3 min

Italian football contenders want 2% betting tax to fund revival

Mbappe playing in the France national team, 2022

Time to read: 5 min

Mbappé demands Les Bleus kill image rights for French bookmakers

Social media apps on a mobile phone

Time to read: 6 min

UK gambling adverts under more regulatory pressure - but could it be progression?

Wolves, representing Midnite's sponsorship of the club

Time to read: 5 min

Midnite becomes Wolves’ headline sponsor in potential new money-spinner for UK gambling

An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around

Time to read: 4 min

Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?

OneFootball, which has partnered with Polymarket

Time to read: 4 min

Polymarket secures partnership with Germany-headquartered OneFootball

Various sports, representing SBC News' Sponsor Spotlight

Time to read: 5 min

Sponsor Spotlight: DragonBet ties local deal as we await a Here We Go for Betway and Man Utd

Bruno Fernandes Man Utd, representing the club's reported partnership with Betway

Time to read: 4 min

Man Utd rumoured to have secured £20m Betway deal which ducks incoming sponsorship ban

Time to read: 2 min

Italy begins media review of gambling comms divide

John Cook: data is the most powerful marketing tool in iGaming

Time to read: 6 min

John Cook: data is the most powerful marketing tool in iGaming

Accor Stadium, where State of Origin I is taking place

Time to read: 5 min

Could this year’s State of Origin be the last where Australians see gambling ads?

Erling Haaland (9) of Manchester City celebrates scoring goal during friendly match against AC Milan at Yankee Stadium in New York on July 27, 2024. AC Milan won 3 - 2

Time to read: 5 min

OddsChecker’s Haaland and Kane posts fall foul of ASA as Betway ad upheld

Crystal Palace, which has a new front-of-shirt Premier League sponsor in Temporal

Time to read: 3 min

Crystal Palace becomes latest Premier League club to ditch gambling sponsor ahead of ban

2026 FIFA World Cup sign, as Betano becomes an ‘official tournament supporter’

Time to read: 3 min

Betano backs up Argentina deal by becoming World Cup’s official tournament supporter

An Everton FC player with a Stake branded shirt, one of the Premier League clubs Entain has directly contacted

Time to read: 5 min

Entain directly calls on Premier League clubs to ditch unlicensed betting partners

John Cook as part of SBC's 'how to get away with marketing' series

Time to read: 8 min

John Cook: Why most iGaming supplier marketing gets ignored - and how to fix It

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