Marketing

The latest marketing news for the gambling industry, sponsored by bet365

Betway enhances US brand exposure via multi-year NHL sponsorship

Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the National Hockey League (NHL). The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs. Brand exposure will …

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Dafabet acquires third sponsorship of Matchroom’s World Pool Masters

Dafabet has enhanced its sports branding and marketing via an agreement with Matchroom Sports, acquiring for the title sponsorship to the World Pool Masters for the third time. The operator had previously sponsored the tournament – due to take place between 22 and 25 May in Gibraltar and broadcast on Sky Sports, DAZN and Matchroom Live – in 2017 and …

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Government ‘currently minded’ to approve Premier League rights renewal

The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …

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Betiton enlists Champions League winner Djibril Cissé as brand ambassador

Online sportsbook Betiton has made a new addition to its team, enlisting former France international and UEFA Champions League winning striker Djibril Cissé as a brand ambassador. The appointment will enhance Betiton’s global sporting recognition and marketing, due to Cissé playing for a number of major clubs since 1998, having kickstarted his career in his native France at AJ Auxerre where …

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Betway enhances UK marketing presence with Surrey CCC deal

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …

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KSA begins affiliate sweep ahead of Dutch KOA launch 

Kansspelautoriteit (KSA), the Netherlands Gambling Regulatory Authority, has sanctioned a ‘new round of action’ against websites promoting unlicensed operators deemed to be targeting Dutch consumers. The tougher monitoring of affiliate websites will be undertaken by KSA, as the regulator moves to officially launch the Netherlands regulated online gambling marketplace on 1 October under the mandate of the Kamer approved ‘Remote …

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Pixelbet partners with GiG for affiliate compliance tool

Pixelbet partners with GiG for affiliate compliance tool

Pixelbet Digital (Pixelbet) has become the latest company to integrate Gaming Innovation Group’s automated affiliate marketing compliance screening tool, GiG Comply.  GiG Comply, which can scan more than 30,000 web pages each day, can help regulated betting operators to ‘set up their own criteria and checklist parameters’ to automate compliance checks, with a focus on allowing users to adhere to …

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Spotlight Sports Group ‘Upping the Ante’ with extended bet365 video deal

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An extended video deal between Spotlight Sports Group and bet365 will see the Stoke-based betting and gaming operator retain exclusive sponsorship of the Cheltenham Festival series, ‘Upping the Ante’, hosted by Racing Post’s David Jennings and Gavin Lynch. In addition to the successful Cheltenham series, bet365 will also continue as exclusive sponsor of ‘What A Shout’ – a weekly Friday …

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Camelot highlights good causes in new national ad campaign

Camelot, the incumbent operator of the UK National Lottery, has initiated a new advertising campaign emphasising the positive impacts the group’s Good Causes funding has on different aspects of British society. Voiced by veteran TV personality Dermot O’Leary, the campaign first aired on 1 May with a 60-second spot during a broadcast of ITV’s Game of Talents, and will run …

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Forest Green Rovers joins campaign against gambling sponsorship

Forest Green Rovers FC has become the first professional English football club to call for a ban on gambling sponsorships, joining national campaign The Big Step. Part of the Gambling with Lives charity, the Big Step calls for an end to sponsorship promotion and advertising of gambling in football, and was founded to raise awareness of the ‘growing dependence’ of …

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