Marketing

The latest marketing news for the gambling industry, sponsored by bet365

ASA calls on gambling to improve its age targeting performance

The Advertising Standards Association (ASA) has urged adult-content advertisers to make better use of audience and media targeting tools to minimise children’s exposure to age-restricted adverts.  The plea – directed to alcohol, gambling, and high fat, salt or sugar (HFSS) advertisers – follows ASA’s latest ‘monitoring sweep’ of online advertising platforms measuring the coverage of age-restricted adverts to UK audiences. …

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Stats Perform empowers clients with 13 Strides acquisition

Stats Perform has announced the acquisition of 13 Strides, a visual sports content studio, in a move towards the sports tech company’s strategic focus on fan engagement. The firm, which has partnered with various media companies, sports leagues, teams and brands to empower a range of clients with the ability to create visual content and graphics, addresses the challenge of …

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Codere strengthens LatAm visibility with River Plate partnership

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

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Ladbrokes retains Neverland as lead creative agency

Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships.  Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …

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AC Milan strengthens foothold in Africa with Premier Bet

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

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Fonbet signs first Belarusian sponsorship deal with FC BATE

Fonbet signs first Belarusian sponsorship deal with FC BATE

Fonbet has signed its first sponsorship agreement in the Belarusian market after partnering with FC BATE. Through the long-term partnership, Fonbet’s branding will be displayed at Borisov Arena as well as across the team’s kits.  Alina Yakirevich, Fonbet International Development Director, commented: “Our new partner is the flagship of Belarusian football and the most popular club in the Republic with …

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Betway partners with Rhine giant Eintracht Frankfurt FC

Betway Group has signed a three-year agreement to become the ‘official betting partner’ of Bundesliga football club Eintracht Frankfurt FC. The partnership will see the Betway brand promoted at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets during Bundesliga matchdays. Super Group-owned Betway continues to expand its sponsorship profile within Germany’s new re-regulated …

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ANJ issues yellow card on Euro 2020 advertising failures

France’s licensed operators have been warned by the L’Autorité Nationale des Jeux (ANJ) of ‘crossing the line on betting advertising volumes’ during this summer’s UEFA Euro 2020 championship. The rebuke follows a review carried out by ANJ of operator advertising campaigns during the football tournament, in which France’s regulatory agency had previously warned incumbents of upholding their marketing duties back …

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Unibet secures three additional races at Qatar Goodwood Festival

Sports betting operator Unibet has expanded its existing official sponsorship of the upcoming Qatar Goodwood Festival. Unibet will sponsor a further three races at next week’s premier meeting, taking the betting brand’s number of sponsored races at the festival to a total of 12. As part of the partnership, the operator has added three Group 2’s; the Unibet Lennox Stakes, …

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Sky Sports Racing unveils ‘stellar’ line-up ahead of Racing League launch

Sky Sports Racing’s coverage of the upcoming inaugural Racing League will be fronted by  a ‘stellar’ line-up of on-screen talent. An anchor team of Alex Hammond, Josh Apiafi and Leonna Mayor will be joined by special guest presenters to provide ‘unique insight’ including David Lloyd, Michael Holding and Rosie Tapner. The brand new Racing League – which will be broadcast …

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