Marketing

Jessica Harrington joins strong stable of Unibet ambassadors

Cheltenham Gold Cup-winning trainer Jessica Harrington is the latest big name to be unveiled as an ambassador for Unibet. Harrington, who landed the Unibet Irish Gold Cup and Timico Cheltenham Gold Cup with Sizing John last year, has agreed a deal which will see her supply her exclusive thoughts to the multi-award winning Unibet blog in the lead up to …

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Tennis ace Wilander unveiled as Pinnacle ambassador

As it begins its landmark 20th year of operations, online bookmaker Pinnacle has reached a new milestone with the announcement of former world no.1 tennis star Mats Wilander as its first ever brand ambassador. After an illustrious 16-year career as a professional, Wilander will produce educational content for Pinnacle’s Betting Resources portal – providing readers with unique insight into the …

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ESSA and Victoria Police in world first integrity link up

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A new world’s first agreement between ESSA and Victoria Police is to target suspicious betting activity and deter betting related match fixing. Law enforcement is to be provided with information from across the world, with the deal set to be in place for 2018 sporting events, including the Australian Open tennis which got underway today (Monday 15 January). ESSA, the …

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Betfred enhances Rugby League relationship

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

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Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

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UK watchdog warns of “serious risk of harm” from spread-betting

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Britain’s financial watchdog has warned spread-betting firms of poor practices, following a review by the Financial Conduct Authority (FCA) related to the industry’s use of contracts for difference (CFD) A warning letter has stated consumers are “at serious risk of harm,” after finding that the majority of customers lost money through their trades. The regulator revealed that it found 76% …

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PDC hits the spot with Sportradar extension

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The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship. Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions. David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our …

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Asian Football Confederation extends Sportradar integrity partnership

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The Asian Football Confederation (AFC) has announced the signing of a new agreement with Sportradar, with the partnership charged with tackling issues within the field of integrity. Specifically addressing match fixing, the Sportradar intelligence and investigation services will be utilised by the AFC throughout the 2018 and 2019 season, tasked with investigating the people behind the fraud on the pitch …

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Betsafe unveils Manchester City versus Saracens challenges

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It’s being billed as the “battle of the English sporting giants,” as leading players from Football and Rugby Union go head to head. Manchester City and Saracens are set to compete in the ‘Overcome the Odds’ series, which has been created by Betsafe, who sponsor both of the sides. Taking part for the runaway Premier League leaders are Sergio Aguero, …

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Gambling.com enters regulated United States market

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Gambling.com has revealed the latest arm of its global expansion, with the release of a localised version of its site in the United States. The group has detailed that this is the first step of its plan to take market share in the growing, regulated US online gambling market. Kevin McCrystle, Chief Operating Officer for Gambling.com Group, said “Gambling.com USA is …

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