Marketing

Tempobet renews Barça and Real advertising deal

Tempobet has renewed its agreement to advertise at both Real Madrid and Barcelona away league fixtures throughout the 2018-19 season. The agreement will see the operator feature on the pitch-side LED boards on television broadcasts outside Spain, throughout Europe and Latin America. Their branding will be displayed in-game during 34 fixtures, excluding both El Clásico fixtures between the two and …

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Football aficionado Balague takes up role with Football Index

High-profile football pundit, author and journalist Guillem Balague has joined Football Index as a brand ambassador for the football trading platform. Balague will host trader events and produce regular, exclusive blogs and videos for the platform, which gives users the ability to buy, sell and build a portfolio of players. It is hoped that Football Index’s collaboration with Balague will …

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Big on Boxing MansionBet backs ‘Ultimate Boxxer II’.

Gibraltar-based online bookmaker MansionBet continues to expand its presence within the sport of boxing, confirming that it will act as headline sponsor of ‘Ultimate Boxxer II’.   Developed by combat sports agency PBE Manchester, ‘Ultimate Boxxer II’ sees eight of the highest rated UK light-heavyweight talents compete in a knockout tournament hosted at London’s O2 Indigo Arena (2 November). The …

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Kwiff ad banned by ASA for “encouraging irresponsible gambling”

Copyright: gioiak2 / 123RF Stock Photo

Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …

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Codere underlines fair play in new Real Madrid marketing campaign

Spanish gambling group Codere SA has launched its latest multi-channel marketing campaign, promoting fair and honest terms of play between its online services and customers. The campaign titled ‘Respetamos a los Ganadores’ (translation: We Respect our Winners), refreshes Codere.es existing marketing partnership with Real Madrid FC. Taking a new creative direction, the Codere advert features Real Madrid Stars’ Lucas Vazquez, …

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New Swedish outlook sees Betsson appoint Garbergs Stockholm as new brand lead

Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …

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Stickyeyes: Industry SEO specialist gears up for #bosweek

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

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Tempobet becomes Fulham’s latest signing

Tempobet has confirmed a deal to become the UK betting partner of Premier League newcomers Fulham. The West London side has made a string of high-profile signings this summer after their dramatic promotion to the top flight via the Play-off Final at Wembley. The ambitious plans of Slaviša Jokanović’s side have now been matched by the capture of international operator …

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Harry Whittington on-board with Betdaq as brand ambassador

Betdaq has unveiled its latest brand ambassador, with grade 1 winning National Hunt trainer Harry Whittington aligning himself with the online betting exchange brand. Under the terms of the partnership Whittington is to provide content on a weekly basis to Betdaq’s multi-sport content site, betdaqtips.com, which will see its customers offered a unique insight “into one of the UK’s most …

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ASA upholds “irresponsible” Gala Interactive ad

Copyright: gioiak2 / 123RF Stock Photo

The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

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