Marketing

BK8.com announces John Terry as first Asia ambassador

Former Chelsea and England football captain, John Terry has been named to be the first ambassador of Asian market focused online gaming and betting brand BK8.com. The agreement permits BK8.com exclusive marketing rights to John Terry as Brand Ambassador, which will be across BK8’s marketing campaigns and advertising platforms throughout Asia. Lawrance Wayneson, General Manager of BK8.com, said: “We are …

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Risk mitigation sees Rightlander launch first US compliance tool

Industry marketing compliance developer Rightlander has announced the launch of its first US-centric tool, the ‘Premium Risk Mitigation Report – PRMP’, which will allow US incumbents to identify affiliate partners promoting unlicensed online casino brands within individual states. A first of its kind function for US stakeholders, PRMP is designed to strengthen operator compliance marketing capacities within a disrupted US …

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Racing Point F1 begins ‘New Era’ with SportPesa as lead sponsor

Seeking to amplify its European market profile, leading Kenyan bookmaker SportPesa announces that it has become the lead/title sponsor of the ‘Racing Point’ Formula 1 team. The move sees SportPesa, confirm early 2019 rumours that the bookmaker was seeking to become the first title-related betting sponsor of a F1 Team, following the sport’s governance lifting restrictions on betting sponsorships and …

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New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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Operators ‘must use all tools available’ to prevent ads appealing to kids

New guidelines published by the Advertising Standards Authority (ASA) have urged gambling operators to use “all the tools available to them on a social network platform” to prevent their ads from targeting children. Published with the aim of protecting children from online gambling, the 17-page report insisted that this includes both ad targeting facilities provided directly by the platform, and …

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12Bet backs UK Taekwondo development sponsoring Manchester World Championships

12Bet continues to strengthen its association with the martial art of Taekwondo, confirming that it will sponsor the sport’s flagship World Championships in Manchester, 15-19 May 2019. Partnering with event organiser GB Taekwondo, 12Bet confirms that it will act as an official partner of the ‘World Taekwondo Championships – WTC 2019’, the first time that the martial art will host …

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William Hill calls for media review as betting faces up to new advertising demands

FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …

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NCPG to increase public awareness through Wilken appointment

Wilken - Copyright: stocking / 123RF Stock Photo

The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager. Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across …

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SportPesa strengthens Everton links via charity contributions

Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …

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MMA superstar McGregor unveils new branding for Parimatch

Parimatch

Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …

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