Marketing

The latest marketing news for the gambling industry

LAHC orders Mayor Khan to implement TfL gambling ad ban

SBC News LAHC orders Mayor Khan to implement TfL gambling ad ban

London Mayor, Sadiq Khan, has been urged to fulfill his 2021 manifesto commitment and introduce a ban on all forms of gambling advertisements across the Transport for London (TfL) network. The demand has been made by the London Assembly Health Committee (LAHC), which has highlighted the need for Londoners to understand the severity of the problem gambling issue in the …

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X takes the axe from Italy’s media regulator over gambling promotion

SBC News X takes the axe from Italy’s media regulator over gambling promotion

AGCOM, the Media and Communications Authority of Italy, has summoned a €1.35m fine on X (formerly Twitter) for continuing to promote gambling advertisements and content to Italian audiences. According to the ruling, AGCOM has found nine separate instances of illegal advertisements that have come from different user accounts, all of them verified by the blue checkmark of the X platform.  …

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Betsson moves EU online services to Rizk Nordic after BML Finnish row

SBC News Betsson moves EU online services to Rizk Nordic after BML Finnish row

Betsson has moved its online gaming services for European customers to a new holding company under the name Rizk Nordic Limited. The brand holds a licence from and has been regulated by the Malta Gaming Authority (MGA) since November 2022. Rizk domain is replacing the previous licensee BML Group.  Betsson’s updated website now reads: “For customers residing in the European …

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LeoVegas brand BetUK asked by the ASA to take down betting ad

SBC News LeoVegas brand BetUK asked by the ASA to take down betting ad

The UK’s Advertising Standards Authority (ASA) has issued its response to two recent cases of gambling advertising and their potential appeal to under-18s. LeoVegas’ BetUK The first ad was produced by the LeoVegas brand, BetUK, and was heard on the radio in September last year. In it, former English football player of Nigerian descent Adebayo Akinfenwa in his role as …

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KSA shows Dutch football club yellow card over indirect gambling advert

SBC News KSA shows Dutch football club yellow card over indirect gambling advert

An unnamed football club has been forced to cancel its plans for public advertising after it was deemed illegal by the Dutch Gaming Authority Kansspelautoriteit (KSA). According to the KSA, the plans featured an advert placed on a prominent city building depicting the team’s captain as a tribute. However, celebrations were abruptly stopped after the authority informed the municipality and …

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GambleAware debuts ‘cloud’ public impact campaign with Lucky Generals

SBC News GambleAware debuts 'cloud' public impact campaign with Lucky Generals

GambleAware has highlighted the real-life concerns of gambling addicts by launching its new public-impact campaign developed by Lucky Generals. Branded as ‘clouds,’ the campaign sees GambleAware erect the Perspex-glassed message of “Gambling clouded everything I did”. The message is gradually obscured by smoke to convey the emotions of those who have experienced gambling addiction. The visual campaign was launched this …

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Catena hires Manu Stan as new CEO to lead US playbook

SBC News Catena hires Manu Stan as new CEO to lead US playbook

The board of Catena Media Plc has confirmed the appointment of Manuel ‘Manu’ Stan as CEO of the Stockholm-listed affiliate media publisher. Investors were informed that “Manuel will lead Catena Media’s North American and global market operations from Las Vegas, where he is based. He will assume his position on July 1, 2024.” The appointment sees Stan succeed Michael Daly, …

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Betsson’s BML Group dealt Finnish blow by NPB

Betsson

After marking another successful streak in its latest interim report, Betsson Group has been dealt a blow in Finland where its subsidiary BML Group appeared on the country’s blacklist of unlicensed operators.   In a new development, Finland’s National Police Board (NPB) placed the company next to a number of corporate entities banned from interacting with any banks, payment services and …

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PGA TOUR forges RG advertising guardrails with coalition membership

SBC News PGA TOUR forges RG advertising guardrails with coalition membership

The PGA TOUR has made a significant commitment to sports betting integrity by entering a partnership with the Coalition of Responsible Sports Betting Advertising.  Focusing on ensuring responsible practices within sports betting advertising, the coalition was formed by the NFL and FOX in 2023. Other members include the MLB, NASCAR, NBA, WNBA, NHL, and NBC Sports.  Scott Warfield, Vice President …

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Coral initiates ad takeover ahead of Cheltenham Festival 

SBC News Coral initiates ad takeover ahead of Cheltenham Festival 

A new advertising campaign has been launched by British bookmaker Coral putting its horse racing and gaming offering on show.  Titled ‘We’re Here For It’, the brand campaign is the first project of Wonderhood Studios since they were commissioned by the Entain brand as its leading creative agency last year, featuring a series of TV ads targeting racing, sports and …

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