Marketing

The latest marketing news for the gambling industry

SBC Summit CIS: Sports sponsorship shows consumers operators ‘are not the bad guys’

A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …

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Liga Stavok strengthens position in sports and esports with AS Monaco

Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home market via virtual LED technology …

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Slovak lottery renews partnership with country’s Olympic Committee

TIPOS, the Slovakian national lottery, will extend its collaboration with the Slovak Olympic and Sports Committee (SOSV) by a further five years. The partnership renewal will see the lottery continue to support Slovakian athletes, with the duo focusing on the training of the country’s Olympic competitors as well as the support of secondary school projects and activities to promote healthy …

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Fast Track to power Stanleybet’s player engagement

Stanleybet has become the latest company to select Fast Track CRM to fuel player engagement across its online portfolio. The Fast Track CRM platform will enable Stanleybet to increase ROI on marketing campaigns, as well as directly target groups of players, boost player engagement and less churn, all in real-time. By accessing Fast Track’s machine learning capabilities and segmentation model, …

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ANJ begins civic feedback of French gambling advertising  

L’Autorité Nationale des Jeux (ANJ) – France’s national gambling regulatory agency – has hosted its first ‘citizen workshop’ on gambling advertising.  The research directive forms part of the ANJ’s ‘public consultation phase’ on the prevalence of gambling advertising launched by the regulator following the conclusion of the UEFA Euro 2020 championships. This October, the ANJ will host ‘citizen workshops’ across …

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FIBA signs global sports betting partnership with J9

The International Basketball Federation (FIBA) has named Philippines-based sports betting and gaming operator J9 as its new global partner until 2024. Under the terms of the agreement, J9 will gain commercial rights across FIBA competitions, including the men’s and women’s FIBA Continental Cups, the FIBA Womens’ Basketball World Cup 2022 and the FIBA Basketball World Cup 2023. Identifying globalisation as …

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TebWin prioritises responsible gambling in QPR partnership

TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are delighted to be able to …

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Betfred secures two-year extension to Super League sponsorship

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …

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Pavel Turek joins KKCG Group to oversee marketing and CSR operations

KKCG Group has confirmed the appointment of Pavel Turek as its Chief Officer of CSR and Brand, with primary responsibility for coordinating marketing and CSR operations. Turek will work for both KKCG and its Sazka Group lottery brand, with the firm highlighting his knowledge of sports marketing as well as in ‘the monetisation of new areas of sport’. The new …

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Betway launches ‘Battle of Betway’ esports tournament

Betway has reiterated its commitment to the esports and esports betting sectors, launching its latest Counter Strike: Global Offensive (CS:GO) tournament – the ‘Battle of Betway’. The Super Group-owned online bookmaker has scheduled the competition to take place on 26 October, before the CS:GO Stockholm Major tournament. Featuring a best-of-one (BO1) format, teams involved will include BIG, NiP, MIBR, G2, …

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