Marketing

Tabcorp appoints M&C Saatchi to develop new AUS profile

Australian marketing news source Mumbrella has reported that ASX gambling group Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia. The Sydney based marketing agency will takeover the AUS $ multi-million account from incumbent Clemenger (BBDO Group), who have served as Tabcorp’s creative lead since 2016. Mumbrella reports that M&C Saatchi, were not required to pitch for …

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Sportradar launches ‘ad:s’ range of full marketing services

Sports data, insights and analysis provider, Sportradar, will launch its new full-service marketing suite for sports betting stakeholders, ‘ad:s’ – which aims to streamline business operations, delivering better defined/tailored marketing strategies. The service will provide bookmakers with a plethora of marketing solutions that aim to eradicate waste and whilst optimising ‘targeted spend’ dynamics on verifiable prospects that produce measurable results for sector …

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ASA clears Coral advertisement of being misleading

Copyright: gioiak2 / 123RF Stock Photo

A national press advert for Coral has been cleared by the Advertising Standards Authority, after being brought under question by The Campaign for Fairer Gambling. Featuring in the Racing Post during the World Cup last year, text within the ad stated “PRICE BOOST Argentina v Iceland MESSI TO SCORE 2+ GOALS 5/1,” with the wording “WAS 3/1” struck through before …

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DAZN deepens global expansion commitment with key appointment

DAZN has strengthened its global expansion plans with the appointment of Apple’s Ben King, who takes up the role of SVP Global Distribution and Business Development. King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and …

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Caesars announced as NFL’s first ever casino sponsor

Starbucks Barista - NFL Contest

The National Football League has confirmed an agreement for Caesars Entertainment to become the league’s first-ever Official Casino Sponsor. The multi-year partnership aims to maximise Caesars casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements, in order to provide unique experiences for NFL fans. Beginning with the upcoming 2019 NFL playoffs, Caesars will have the …

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Football Index secures January sponsorship of Notts County

Football Index - Copyright: dizanna / 123RF Stock Photo

Football Index has boosted its sponsorship portfolio after agreeing a deal to become front of shirt sponsor of League Two side Notts County for the month of January 2019. Licensed by the UK Gambling Commission under BetIndex Limited, Football Index is the world’s first football stock market where you can buy and sell footballers with real money. The company’s logo …

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PokerStars strengthens sponsorship hand with UFC partnership

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion.  At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …

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Coral renews sponsorship of Welsh Grand National until 2022

Arena Racing Company (ARC), Chepstow Racecourse and Ladbrokes Coral have announced a five-year renewal of Coral sponsorship of the Welsh Grand National, making it the longest Graded race sponsorship in British jump racing. Under the renewed agreement, Coral will continue to sponsor Wales’ most prestigious race until 2022, which will be the 50th year that the operator has sponsored the …

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Betway boosts racing presence with new brand ambassadors

Online bookmaker Betway has strengthened its horse racing sponsorship portfolio, confirming a deal with Irish trainer Ross O’Sullivan and former jockey Katie Walsh to become brand ambassadors. O’Sullivan, who enjoyed a successful amateur career, riding for Jessica Harrington began training horses in 2011, he will utilise this insight and experience to provide regular updates on the yard with blogs for …

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Sportsbet advert draws record number of complaints

Sportsbet

An advert for one of Australia’s biggest online bookmakers Sportsbet has drawn 793 complaints, a new record in the country, for making a link between betting and sexual success. The Ad Standards said that the Paddy Power Betfair owned online bookmaker had sent a “false message to young males that gambling will improve their sexual appeal”. As reported in the …

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