Marketing

MGA states zero tolerance approach to crisis marketing

The Malta Gaming Authority (MGA) has reminded all licensed incumbents of their duties in ensuring that ‘responsible commercial communications’ are thoroughly maintained during the ongoing global COVID-19 crisis. Writing to operators, the MGA demanded that that responsible communications and engagements are upheld with consumers who have been forced into lockdown or isolation by their national governments. It said: “We remind …

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Spillemyndigheden DK moves forward on new marketing orders 

Danish gambling regulatory authority Spillemyndigheden has reminded licensed incumbents that new marketing requirements will come into effect on 1 April 2020. On 1 January 2020, Spillemyndigheden officially sanctioned a new executive order adding a further segment of requirements to Denmark’s gambling code related to marketing requirements on gambling-related products and services.  From the start of April, all Danish licensed gambling …

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bet365 deepens Spotlight Sports Group video partnership

Spotlight Sports Group, the umbrella group for Racing Post, MyRacing and FreeSuperTips, has penned a new partnership with bet365, ‘deepening’ its video initiatives through to 2021.  The agreement includes an immediate extension to the duo’s exclusive sponsorship of the firm’s Cheltenham Festival series ‘Upping the Ante’, which garnered 1.7 million views and an average watch percentage of 42% during the …

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Profit Accumulator Instagram posts fall foul of ASA

Matched betting service Profit Accumulator has fallen foul of the Advertising Standards Authority (ASA) after two of its Instagram posts were deemed ‘irresponsible’ by the watchdog. The two posts, shown on 22 March 2019 and 11 April 2019 respectively, came under review after a complainant believed ‘the ads suggested that matched betting could be a way to achieve financial security’. …

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Paddy Power turns to Crouchy to deliver on Cheltenham’s tall orders

Paddy Power has set out to create its next Cheltenham Festival ‘viral moment’ after securing the services of Peter Crouch as its new brand ambassador. Seeking to gain the ‘highest coverage’ possible during a crucial Festival period for all bookmakers, Paddy Power has turned to the multi-talented former Premier League fan-favourite turned superstar podcaster Peter Crouch as its Cheltenham 2020 …

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Catena ends CFO hunt appointing Peter Messner as financial lead

Stockholm-listed industry affiliate marketing network Catena Media Plc has confirmed the appointment of Peter Messner as new Group Chief Financial Officer (CFO). Messner will begin his CFO tenure on 1 April 2020, taking over the duties and responsibilities currently held by Erik Edeen as Catena Media’s interim financial lead. A seasoned CFO for digital enterprises, Messner joins Catena’s executive team …

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Ladbrokes backs its UK credentials launching ‘Where the Nation Plays’

Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …

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New project to highlight the people behind Betinvest success

Betinvest

Sports betting solutions provider Betinvest has launched a non-commercial project designed to recognise the key personnel across all different departments of the company. We are Betinvest will be officially launched at the end of February. It is a monthly series which can be followed on the company’s official Facebook and LinkedIn pages. “The aim of our project We are Betinvest …

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Four-time jockey champion announced as Racing Post Ambassador

Racing Post has expanded its media team after four-time champion jockey Richard Johnson became the company’s newest ambassador. Johnson will delegate his time to writing regular features for the paper and website every Saturday, whilst also promoting jockey welfare for the company. Louise Agran, Chief Marketing Officer at Racing Post, commented: “Richard is one of the most successful jockeys around …

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Gala gets sassy launching ‘Bingo like a Boss’ campaign

GVC Holdings’ flagship online bingo property Gala Bingo has debuted its new UK-wide digital advertising campaign ‘Bingo like a Boss’.  The digital campaign is fronted by reality TV star Paisley Billings from E4’s ‘Tattoo Fixers’ show, with the aim of showcasing the ‘sassy side of the online bingo community’.  ‘Bingo like a Boss’ is Gala Bingo’s first campaign developed under …

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