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Full suite digital marketing software provider Optimove has moved to expand the capacity of its ‘Self-Optimizing Journeys solution’ utilising AI functions to ‘autonomously determine the next-best-action for each individual customer’. Upgrading its solution, Optimove claims that ‘marketers no longer face the burdensome task of determining which communications to prioritise or which sequence of communications result in the best customer journey’. …

Lotteritilsynet, Norway’s lottery and gambling inspectorate, has confirmed that it has provided NOK 30 million (€3m) in direct relief for ‘volunteer organisations’ to help Norwegian communities overcome COVID-19 impacts.  This summer, Lotteritilsynet launched a ‘crisis fund’ allowing non-profits and volunteer groups to secure direct funding, helping organisations continue to provide vital support for Norway’s vulnerable communities.    Updating the media, Lotteritilsynet …

B2B technology provider EveryMatrix has strengthened its US expertise after selecting Erik Nyman to join its leadership team and lead the opening of the company’s first US office. As part of his new role, Nyman will take responsibility for leading EveryMatrix’s expansion in the US market ‘by building the organisation as President Americas’. Erik Nyman, President Americas at EveryMatrix, commented: …

Intralot and its Maltese subsidiary, Maltco Lotteries, have launched a new U*BET Virtual Sports product, which will broaden U*BET’s sports betting portfolio. The product, which will be provided in collaboration with Inspired Entertainment, will be made available across Maltco Lotteries’ retail network which the company hopes will be a ‘key driver’ in offering a ‘diversified and entertaining sports betting portfolio’. …

The golden rule for successful brand development is keeping up with the times and staying ahead of the competition. That’s according to TVBET, whose representatives have written for SBC News about reliability of service and why key to its success is the combo of game mechanics and creating a “sensed-presence effect” for players. It is hard to imagine the future …

AstroPay has completed the sale of its B2B payment gateway to focus on B2C solutions headlined by the AstroPay Card. The ‘flagship’ prepaid virtual card solution, AstroPay Card, gives merchants the ability to receive deposits and process withdrawals from a single integration. Mikael Lijtenstein, CEO of AstroPay, explained: “The recently completed sale of our B2B payment gateway indicates a new …

The Greyhound Board of Great Britain (GBGB) has named Mark Moisley as its new Executive Commercial Director, who will be tasked with overseeing ‘the development and implementation of greyhound racing’s new commercial strategy’. As part of his new role, Moisley will work alongside stadia and stakeholders across the sport to raise the profile of greyhound racing, widen its appeal to …

Richard FitzGerald, the chief executive officer of Racecourse Media Group (RMG), has confirmed that he will step down from the position after nearly 12 years in the role. Having joined RMG in 2008, FitzGerald has been responsible for a decade of year-on-year increases in licence fees payable to its racecourse shareholders. In addition, he oversaw the relaunch of Racing UK …

BtoBet has continued to expand its South American market profile by confirming that Venezuelan licensed bookmaker CamanBet has selected ‘Neuron 3’ to lead its strategic overhaul. Securing its first Venezuelan partner, BtoBet has been appointed to lead CamanBet’s ‘shift from a purely retail business to a new omnichannel approach’ with its new systems and structures powered by the Neuron 3 …

The Betting and Gaming Council (BGC) has hit back at proposals made by The Social Market Foundation (SMF) which called for new caps on player deposits. The report by the cross-party think-tank claimed that it is ‘inevitable that gamblers will sometimes spend more than they can afford’. In response to the report which was presented to MPs, the BGC highlighted …