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Rightlander powers up Trustly and Footstock marketing compliance 

SBC News Rightlander powers up Trustly and Footstock marketing compliance 

Rightlander, a supplier of industry marketing compliance tools, has secured new software agreements with Trustly instant payments and the Footstock football trading platform. Beginning this autumn, Rightlander will provide its full suite of compliance tools to help Trustly and Footstock optimise their affiliate marketing platforms to fulfil responsible advertising duties across the UK and further jurisdictions. In addition, Rightlander software will …

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Ukraine publishes remit and objective of first Gambling Commission  

SBC News Ukraine publishes remit and objective of first Gambling Commission  

Ukraine’s Rada has sanctioned a series of ‘secondary laws’ to accompany its formally approved ‘Gambling Law’ mandate, establishing the foundation of Ukraine’s first-ever ‘Gambling and Lottery Commission’ (UGLC). Closing September proceedings, Rada ministers approved a secondary decree ‘on the formation of a gambling and lottery commission’, which will serve as the state’s legal entity to monitor licensed gambling activities and …

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Norwegian regulator supports ‘holistic regulation’ to maintain player protections

SBC News Norwegian regulator supports ‘holistic regulation’ to maintain player protections

Lotteritilsynet, Norway’s gambling regulator, has reaffirmed its belief that proposals for a new common gambling law will facilitate ‘a more holistic regulation of the Norwegian gambling market’. Responding to the Ministry of Culture’s consultation on regulatory reform of the gambling industry, Lotteritilsynet stated that a reform is needed which ‘will ensure responsible gambling’. Earlier this year, Abid Raja, Norway’s Minister …

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Kindred promotes ‘proven talent’ Erik Backlund to Group CPO

SBC News Kindred promotes ‘proven talent’ Erik Backlund to Group CPO

Kindred Group Plc has confirmed the promotion of long-term sportsbook lead Erik Backlund to the position of Group Chief Product Officer (CPO), further serving as a new member of the Stockholm-listed firm’s executive leadership team. The internal promotion sees Backlund replace Fredrik Kjell, who departed Kindred this autumn to join telecoms securities firm TrueCaller as chief operations officer. Updating investors, …

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Pronet appoints Mark Schmidt to lead African commercial drive

SBC News Pronet appoints Mark Schmidt to lead African commercial drive

Pronet Gaming has confirmed the appointment of Mark Schmidt as its Director of Sales for Africa, who will be charged with accelerating commercial growth across the continent. Lauded as a key executive hire, Schmidt holds 11-years experience working within African wagering and sports markets, having most recently led Africa and Middle East commercial development for IMG Arena. Beyond Schmidt’s proven …

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SB Betting: Preparing to explore more African countries

SB Betting

SB Betting Software is ready to explore more countries with Premierbet, a pan-African operator whose team used the lockdown period to make a major upgrade to its platform. Speaking exclusively to SBC News, SB Betting Software COO Michal Glowacki (pictured) was full of praise for the operator’s response to the coronavirus pandemic. “Operating across Africa, Premierbet was hit by the …

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Danske Spil begins roll out of player ID cards

SBC News Danske Spil begins roll out of player ID cards

Danske Spil has started to roll out its new player ID cards, shifting all land-based betting towards an account-based digital system. The ID card, branded ‘Sikkert Spil’ (‘Safe Play’) – has initially been made available to stores that sell Oddset and Tips services. Rolled-out this October, the state-owned operator confirmed that the card will be made mandatory throughout its partner …

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Buzz Bingo appoints MSG Partners to reconnect with customers

Buzz Bingo

Buzz Bingo is set to overhaul its entire marketing strategy after appointing London-based MSQ Partners as its lead ‘integrated agency’ to revitalise its media planning and brand profile. A key strategic appointment, Buzz Bingo has tasked MSQ agencies with developing an effective high coverage marketing and communications strategy, letting bingo players across the country know that Buzz Bingo venues have …

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