Latest News

Sportradar nets European Handball Federation data deal

Sportradar has agreed a long-term partnership with the European Handball Federation (EHF) and EHF Marketing GmbH (EHFM) which will include official data collection and distribution to media organisations and betting operators. The agreement, which will run until 2030, will see Sportradar utilise its technological capabilities to develop new solutions for data analysis and identify new insights to improve the sport. …

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Adapting and evolving in the industry during COVID-19

Speaking on the second day of CasinoBeats Malta Digital, Paris Smith, CEO of Pinnacle, claimed that ‘every crisis is an opportunity’ as she explains how her company evolved at the start of the COVID-19 crisis. As part of the Leaders’ Panel, Smith went on to praise her ‘loyal’ and ‘dedicated’ staff and how there have been lessons learned from the …

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Betclic aims for highest French profile with Ligue 1 betting partnership

Betclic has announced its biggest sponsorship commitment to date after becoming the official betting partner of French football’s Ligue 1 and Ligue 2 championships. Confirmed this morning by France’s Ligue de Football Professional (LFP), Betclic will join French football’s roster of marquee sponsors, which includes UBER Eats as headline sponsor Ligue 1 and BKT tyres as lead sponsor of Ligue …

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BGC: UK casinos need a guarantee of July reopening 

The Betting and Gaming Council (BGC) has called for ministers to guarantee the reopening of UK casinos in July to avoid industry job losses. BGC CEO Michael Dugher re-emphasised that UK casinos had undertaken all necessary steps to ensure that venues are ‘covid proof’ and able to reopen safely in July, with the majority of UK leisure and hospitality businesses. …

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Retail and online to merge for William Hill in latest shake-up

William Hill has revealed that its UK online and retail divisions are due to merge in a move which will see the operator fast-track its recovery in 2021. Reported by the Racing Post, the firm’s UK online managing director Phil Walker will take responsibility for the single UK market division, while retail division director Nicola Frampton will step down. Both …

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Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential

lifecycle

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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Sport Integrity Australia combats corruption with ACIC partnership

Sport Integrity Australia has agreed a new alliance with the Australian Criminal Intelligence Commission (ACIC) to ensure that it is equipped to deal with integrity threats to Australian sport. The new partnership will ‘deliver a broad range of intelligence capabilities and information sharing’ to protect sporting integrity and combat potential corruption threats. Sport Integrity Australia Chief Executive Officer David Sharpe …

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William Hill closes Stockholm Gametek office

William Hill Plc has begun the phased closure of its ‘Gametek Office’ in Stockholm, a decision the FTSE betting group has undertaken to simplify its operating structures. Issuing a statement to SBC, William Hill brands its Stockholm office closure as ‘a natural step’ in the firm’s integration of MRG Group assets within its wider organisation. William Hill will move to …

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Kwiff launches supercharged cash-out service

Mobile bookmaker Kwiff has announced an ‘industry-first’ by launching its proprietary-built ‘supercharged cash-out service’. Launched this July to coincide with the majority of global sports leagues recommencing their competitive calendars, Kwiff will allow all customers to ‘supercharge’ their cash-out returns delivering optimal value to its betting markets. “Any Cash Out can now be Supercharged, putting our customers in control of …

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