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How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

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Xtremepush: Why real-time messaging is key to maximising revenue from live betting

live betting

Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …

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David Clifton: Licensing Expert – Regulatory scrutiny sees White Labels lose their shine

The Gambling Commission has recently announced that it is reviewing the operating licences of (a) FSB Technology (UK) Limited (who voluntarily suspended activities on their Blackbet white label website) and (b) EveryMatrix Software Limited (in relation to which the Commission also suspended their ability to offer B2C remote betting and casino gaming, including pursuant to white label arrangements). Following on, as they …

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Amelco inks new agreement with RISQ to deliver new trading functions

Sports betting software and trading services provider Amelco has penned a new agreement with RISQ which will see the duo work together to deliver new trading functions to its sportsbook platforms. The feature will give Amelco clients the option to choose ‘a fixed percentage of sports betting turnover rather than the traditional gross gaming revenue-led deals’. Commenting on the deal, …

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IBIA notifies EC of Lower Austria’s irrational betting restrictions

The International Betting Integrity Association (IBIA) has submitted its response to the European Commission (EC), in relation to the state of Lower Austria drafting its ‘Sports Betting Act’ which seeks an assessment on compatibility with European Union laws. Last August the executive of Lower Austria, published its draft legislative mandate seeking to comprehensively revamp its state wagering laws, that have …

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Lewes FC supports Gambling With Lives with shirt sponsorship

Isthmian League Premier Division side Lewes FC has committed to promoting the Gambling With Lives charity on their shirt until October, making them the first side in the professional and semi-professional set-up to promote such a charity. The charity has strongly supported the decision, and described the sponsorship as a “perfectly timed antidote” to other clubs who have recently signed …

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NFL deepens Facebook partnership to drive global engagement

The NFL has expanded its existing ‘video content partnership’ with Facebook, allowing the social media giant to continue publishing full NFL matchday recaps to its worldwide audiences. Updating stakeholders, the NFL and Facebook have extended and enhanced their existing video arrangement, which sees the US pro league utilise ‘Facebook Watch’ as its lead digital platform for match highlights and further …

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New William Hill campaign plays on community

William Hill is to launch its new marketing campaign this evening by tapping into the social aspect of betting and gaming.  The ‘it’s who you play with’ advertising campaign is the first created by agency 72andSunny Amsterdam since it won the account earlier this summer and continues the marketing shift that William Hill has been following since its Anthony Joshua campaign …

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10bet announce Drogba as brand ambassador

10bet has announced former UEFA Champions League winner Didier Drogba as the betting firms global brand ambassador for the next two years.  The Ivorian, who made his name with Chelsea FC where he won four Premier League titles, announced the deal himself via a video posted to his personal social media page. A spokesperson for 10bet commented: “Didier is one …

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Philip Easthill ends tenure as ECA Secretary General

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The European Casino Association (ECA) a trade body representing land-based casino enterprises operating across Europe, has confirmed that Philip Easthill has chosen to end his tenure as Secretary General. Confirming its leadership departure, the ECA details that Easthill has chosen to join Brussels based marine leisure trade body ‘European Boating industry’ serving as the organisation’s Secretary General. The ECA and …

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