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BresBet moves forward with racing focus with Steel City Cup sponsorship

Sheffield-based sports betting operator BresBet has secured the sponsorship to the Steel City Cup, a prominent local greyhound racing tournament, as it continues with its focus on racing-based products and marketing. As a result of the agreement, the newly established bookmaker will gain brand exposure via title sponsorship of the event, which will be billed as the BresBet Steel City …

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Sazka Entertainment appoints Lord Coe as first independent advisor

Sazka Entertainment has appointed four-time Olympic medalist Lord Sebastien Coe to its Board of Directors. Lord Coe is the current President of World Athletics and was instrumental in London’s bid to host the 2012 Olympic Games. He began his role as a non-executive director of the Pan-European lottery operator on Tuesday. Despite UK subsidiary Allwyn competing to win the UK government’s Fourth …

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ANJ gathers French consensus to reform gambling advertising standards 

A public consultation evaluating the standards and conduct of French gambling advertising has been launched by L’Autorité Nationale des Jeux (ANJ) – France’s unified gambling regulatory agency.  The consultation forms part of the ANJ’s pledge to reform French gambling’s advertising standards, which was brought into disrepute following multiple public complaints recorded during this summer’s UEFA Euro 2020 Championship. Updating stakeholders, …

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Boris reshuffle sees Smarkets shorten odds on 2023 General Election

Smarkets has reviewed the surprise promotions and cruel dismissals of PM Boris Johnson‘s latest cabinet reshuffle, forecasting its consequences on the future of UK politics.  Prior to Wednesday’s proceedings, Westminster sources had detailed that Johnson was seeking to re-energise his senior cabinet with strong and competent characters to lead key departments post-pandemic.  Yet, remaining loyal to his lieutenants, Johnson retained …

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Mikael Lijtenstein: Tapping into the UK’s rapidly evolving payments sector

Mikael Lijtenstein: Tapping into the UK’s rapidly evolving payments sector

Mikael Lijtenstein recently revealed that AstroPay would be strengthening its presence in Europe, with the UK highlighted as a key target market. Speaking to SBC News, the AstroPay CEO delves further into the reasons why the UK presents a “window of opportunity” for its products before addressing why technology and payments solutions must “keep up with ever-changing user preferences”. SBC: …

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APBGG probes UKGC’s competence and effectiveness

The Parliamentary All Party Betting and Gaming Group (APBGG) has initiated an investigation into the ‘competence and effectiveness’ of the UK Gambling Commission (UKGC), as the regulating and licensing authority  of UK gambling. Under the inquiry, licensed operators will be able to issue complaints to the APBGG concerning three categories – whether the UKGC has acted ‘ultra vires’ and gone …

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SBC Awards Latinoamérica shortlists highlight strong competition in the region

SBC Awards Latinoamérica

International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations on the shortlists announced today. Also in the running for the top prizes are key suppliers including SG Digital, Nsoft, BetConstruct, Ezugi, Altenar, and Aristocrat Technologies, along with affiliates such as BetanDeal Group, Oddspedia, and Super …

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Ladbrokes debuts ‘Balloon’ as first brand-led campaign for casino  

Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games.  Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …

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Stable CIRSA refinances corporate debt bonds  

The board of Grupo CIRSA has announced that it has agreed to terms on a new €615 million debt-bond placement, helping the Spanish gambling group improve its financial liquidity by refinancing its previous debt arrangements.    The bond placement will carry an annual interest rate of 4.5%, with its maturity clause triggered from 2027 onwards, and has been underwritten by the …

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