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Richard Thorp: FSB Technology – Underdog Game…Powering Black Type

SBC News Richard Thorp: FSB Technology - Underdog Game...Powering Black Type

Having launched new horseracing specialist online bookmaker Black Type, Richard Thorp FSB Technology Business Development Director details to SBC the challenges of bringing a specialist operator to market. Competing against legacy betting operators for a mature but stagnant audience, SBC asks what new dynamic can Black Type bring to horse racing consumers? _________________________ SBC: Hi Richard, as a platform provider …

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Betfred to win Ladbrokes-Coral UK betting shop portfolio bid

SBC News Betfred to win Ladbrokes-Coral UK betting shop portfolio bid

The Irish Independent has reported this weekend that Betfred is set to win its bid to acquire 360 betting shops from the £2.3 billion Ladbrokes-Coral merger. The Manchester-based firm is reported to have pipped Irish independent bookmaker Boylesports for the Ladbrokes-Coral retail inventory which was put up for sale in order to meet UK CMA competition standards.    As the …

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Gamblit launches eSports platform at G2E Las Vegas

SBC News Gamblit launches eSports platform at G2E Las Vegas

California-based real-money games specialist Gamblit Gaming (Gamblit) seeks to enter the burgeoning eSports market by unveiling its dedicated platform ‘G-Sports’ at G2E Las Vegas, global gambling’s biggest trade show. Announcing its initial launch, the G-Sports platform will look to convert eSports content into popular slot-based games for its land-based partners. The platform sees Gamblit continue its corporate focus of making …

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Canada CGA – Commons fails to realise benefits of sports betting debate

SBC News Canada CGA - Commons fails to realise benefits of sports betting debate

Responding to last week’s decision by the Ottawa House of Commons to vote down the progress of ‘single sports betting’ Bill C-221 ‘The Safe & Regulated Sports Act’, the Canadian Gaming Association (CGA) has stated that it is deeply disappointed by the outcome. Releasing a public statement, CGA representatives detailed that by denying C-221, Commons had again failed to engage …

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Bookies’ Corner – America Awaits…Clinton vs Trump TV Showdown!

SBC News Bookies' Corner - America Awaits...Clinton vs Trump TV Showdown!

Next Monday New York will host the first ‘US Presidential’ TV debate. With nationwide US Election polls tightening, the race to the White House is expected to go down to the wire. SBC’s ‘Bookies Corner’ gets the lowdown on ‘Clinton Vs Trump,’ with just 45 days to go until America hits the polls (8 November), the US Election has become …

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Mecca Bingo ‘knows the feeling’ with Louise Redknapp

SBC News Mecca Bingo 'knows the feeling' with Louise Redknapp

Rank Group subsidiary Mecca Bingo will launch its new high coverage UK marketing campaign with TV personality Louise Redknapp. Redknapp who is currently appearing on BBC’s ‘Strictly Come Dancing’ (series 14), will front Mecca Bingo’s new ‘We Know the Feeling’ UK nationwide campaign which will launch on multiple advertising formats. Updating the market, Mecca Bingo stated that the high-visibility campaign …

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Ladbrokes launches ‘Unbelievable’ with Kammy & Ally

SBC News Ladbrokes launches 'Unbelievable' with Kammy & Ally

Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …

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BetConstruct ups virtual sports game with Golden Race

SBC News BetConstruct ups virtual sports game with Golden Race

Industry software and platform provider BetConstruct has moved to strengthen its virtual sports client capabilities by announcing that it has entered into a supply agreement with Golden Race, which will provide its partner network with an expanded virtual sports content catalogue. Confirming its partnership this morning, BetConstruct will now integrate Golden Race expanded VS portfolio, which will include premium virtual …

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George Oborne – India Bet – Operators look to cheaper access points for UK market

SBC News George Oborne – India Bet – Operators look to cheaper access points for UK market

George Oborne is the Managing Director at India Bet, and starred on the ‘International appeal’ panel at the recent Betting on Sports conference in London. We caught up with him to expand on his predictions for the future of cricket betting, talk more about India Bet’s social betting platform, and find out what the rest of 2016 has in store …

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