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While Hillary Clinton remains a clear favourite to win the 2016 US Election, trading at 1.21 on the Betfair Exchange (82% chance of winning). Betfair today revealed that the Democrats are faltering in the key ‘swing states’ of Florida, Iowa and Ohio. Detailing market insight on individual state outcomes, Betfair’s trading team revealed that the Democrats have seemingly lost their …

If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …

UK bookmaker Coral has announced that it has launched Digital Sports Tech betting solutions on its platform, broadening its market choice for customers. Launched today under a ‘period of exclusivity’ with Coral, Digital Sports Tech solutions is the only industry product that enables customers to create and customise their own bets on player performance across a range of statistics and …

After the BiG conference  in Cape Town, the handy SAM 3.0 is ready to land to the SAGSE Buenos Aires, by showing up as a new fun revolution in i-gaming market. Sirplay’s new device has been already accepted with great curiosity by the interested public that visited the Maltese Company booth in BiG and requests for reservation well show the …

Mikael Pawlo the former Chief Executive and co-founder of European igaming operator Mr Green & Co (Mr Green), has invested in Gothenburg (Sweden) start-up Football Addicts (www.footballaddicts.com) the developers of next generation live score app, Forza Football. The undisclosed funding round was carried out by Pawlo’s private investment firm Derzhava, who acquired its equity from existing shareholders. Football Addicts aims to …

Betfair marketing has announced the launch of its new online casino TV advertising campaign ‘Ready!’. The new campaign is Betfair’s first TV casino advert in over two years. The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with Cole Paviour of Unit 9 Films directing the advert. Announcing the launch of ‘Ready!’, Betfair marketing …

Tabcorp horse racing media rights subsidiary Sky World Racing (Louisville – Kentucky) has announced the launch of its new website – skyworldracing.com. The new website will act as a racing content hub seeking to become the leading news source year-round racing from the Australian, New Zealand and South African markets. Sky World governance detailed that a new website was needed …

Following its Q3 ‘preliminary’ trading update, the governance of Frankfurt Xetra-listed mybet Holdings SE has informed investors that it will further reduce its full-year 2016 corporate revenue forecasts to between $43-46 million. Issuing a short corporate statement, mybet governance detailed that the operator had continued to witness a ‘negative trend in revenues from previous quarters’. mybet would declare that its …

European sports integrity unit ESSA has reported that tennis accounted for 84% of all cases of suspicious betting reported to regulatory authorities. Tennis alerts have now dominated ESSA’s integrity statistics for seven consecutive quarters since ESSA introduced its quarterly reporting practice at the start of 2015. The third quarter of 2016 saw 37 cases of suspicious betting activity identified by …

Industry software and platform provider EveryMatrix has confirmed the appointment of Nicolas Fleiderman as its new Chief Commercial Officer (CCO). A fifteen-year industry veteran, Fleiderman joins the EveryMatrix leadership team having served as a senior strategic consultant to Dutch national lottery operators De Lotto and Nederlandse Loterij. Updating the market on its leadership appointment, EveryMatrix Governance informed that Fleiderman would …