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Independent online bookmaker bet365 has released its new ‘Edit Bet’ feature, which enables customers to ‘add, swap and remove selections’ from their wagers in both pre-match and in-play markets. Seeking to boost its market choices, the Edit Bet feature will be made visible within the bookmaker’s betslip functionality once its ‘Cash-Out’ option is live, thus allowing bet365 customers to ‘change …

It was a difficult day for our experts in the Tipster Challenge at Hereford, as only Stephen Harris of bettingexpert collected more than 2.00 points. He pulled off the longest odds success of the day on Keeper Hill (9/4), to add to his victory in the 1:55 on the favourite, Charmix (5/4). All three correctly predicted a win for the …

Seeking to expand its corporate presence within the Australian online betting sector, William Hill will implement a multi-brand strategy for the saturated market by reviving dormant brand Centrebet (Centrebet.com). The FTSE-listed bookmaker had acquired the Centrebet brand through its £450 million acquisition of online competitor Sportingbet’s ‘regulated market’ assets in 2013.   The move to revive Centrebet will likely surprise …

In December WatchandWager received a licence approval from the Kentucky Horse Racing Commission. This means the company commenced taking live registrations, deposits and wagering from residents of the State from 14th December. The licence comes conditional on a $100,000 (£81,000) Bond being lodged with the Commission and this is expected to be in place early in this month. Kentucky is known as …

Microgaming has kicked off 2017 by launching Huangdi The Yellow Emperor and Life of Riches. Both new games went live on Microgaming and Quickfire operators on January 4. Players can join the emperor on his quest for glory, which captures the Zhuolu battlefield, and features five reels and 25 paylines. Brought to life by a soundtrack using traditional Chinese instruments, it also …

Aspire Global has announced a strategic agreement to launch the full suite of games from Swedish supplier Play’n GO across its network. The agreement, which represents another stage in the company’s development, includes popular titles from Play’n GO such as Gemix, Book of Dead, Cloud Quest and 7 Sins. Galit Shani-Michel, VP Product at Aspire Global, said: “After the launch …

A survey of senior marketers has revealed that the over whelming majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. A Data Dilemma study of 151 UK senior marketers in August last year, also found that 80% believe they need to make significant inroads …

SBC has called upon the @racingblogger to take the Tipster Challenge at Hereford. Stephen Power has stepped up to the plate to provide his expert tips for today’s seven-race card. Power will be going up against the seventh placed Timeform and Stephen Harris, the Horse Racing Guru at bettingexpert, who currently sits in 10th place in the table after 12 weeks …

Slots and table games supplier Realistic Games has signed a deal with Betfred to provide the bookmaker with its full portfolio of games. The deal will see the operator bolster its portfolio with Realistic’s market-leading versions of blackjack and roulette. Russell Young, Commercial Director at Betfred.com, said: “We pride ourselves in offering our players the widest selection of quality games …

The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …