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Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

SBC News Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

Paddy Power continues its ‘You Beauty!’ campaign, celebrating sports ‘unsung heroes’. This weekend the Irish bookmaker launched its latest ‘You Beauty! The Bus Driver’ campaign advert featuring a long-suffering coach driver and his woes at having to ferry unruly football fans. Launched last November, ‘You Beauty!’ continues Paddy Power’s TV marketing guidance under long-term creative agency Lucky Generals. The UK …

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ESSA welcomes European Parliament report on the sports sector

Alderney - Copyright: wavebreakmediamicro / 123RF Stock Photo

ESSA has welcomed the European Parliament report which focuses on improving governance standards as a means of addressing key sports issues such as match-fixing. Drafted by Finnish MEP Hannu Takkula (ALDE), the parliament’s own-initiative report also promoted the development of a transparent culture within the sports sector. On match-fixing, the report highlights several mitigating actions, including enhanced international cooperation amongst …

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RTSmunity and Sporting Solutions partner for new esports in-play service

Copyright: gajus / 123RF Stock Photo

Sporting Solutions has today announced a partnership with esports supplier RTSmunity to provide an in-play service for sportsbooks. The terms of the agreement means Sporting Solutions’ partners will be able to access RTSmunity’s real-time prices on over 9000 events per year on all the big esports titles. William Hill, which so far has been relatively quiet when it comes to …

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FOBT research suggests simple stakes drop not effective in problem gambling battle

SBC News FOBT research suggests simple stakes drop not effective in problem gambling battle

The responsible gambling charity GambleAware (formerly the Responsible Gambling Trust) has produced research which suggests that the so-called £50 journey actually saw players increase stakes around the new limit of £50 rather than meet the restrictions imposed for those wanting to bet at the higher £100 stakes limit. The £50 journey was introduced by the government and the UK Gambling Commission …

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R.Franco purchases Mediatech Solutions outright

SBC News R.Franco purchases Mediatech Solutions outright

Seeking to boost its digital capabilities, Spanish gambling operator Grupo R.Franco (R.Franco) has moved to fully acquire industry omni-channel platform provider Mediatech Solutions outright. In February 2016, both parties entered an online gambling platform provisions partnership, which would see the R.Franco governance invest in Mediatech as the operator moved to launch its digital services for the Spanish gambling market. Confirming …

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FSB announces second African collaboration with BetYetu

FSB - Copyright: 45arseniy / 123RF Stock Photo

FSB Tech has followed up the successful launch of Mkekabet in Tanzania last year by announcing a second African collaboration with Kenyan operator BetYetu, which is part of the Oxygen8 Group. BetYetu focuses primarily on football betting, but also offers facilities for a variety of other sports. The multi-channel offering will include a brand-new pool betting product as well as …

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Gratulerer! EveryMatrix wins Norsk Tipping ‘Gaming Platform’ tender

SBC News Gratulerer! EveryMatrix wins Norsk Tipping 'Gaming Platform' tender

Industry platform and software provider, EveryMatrix has today announced that it has secured a ‘procurement’ with Norwegian state-owned gambling enterprise Norsk Tipping for the integration of its online gaming platform. Updating the market, EveryMatrix governance detailed that it had won the platform ‘contract’, following an open tender process against ten other industry services/provisions competitors.   Following the review, the EveryMatrix …

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Sportito signs fantasy sports partnership deal with Burnley FC

Burnley & Sportito

Sportito has built on its recent deal with Fulham FC by becoming the ‘Official Fantasy Sports Partner’ for Premier League side Burnley FC. Sportito, the first DFS company to sign with the ‘Clarets’, offers players the chance to win real cash prizes every day by choosing which players they would have in their fantasy team, without having to worry about …

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iSport Genius secures data user engagement partnership with Unibet UK & Australia

SBC News iSport Genius secures data user engagement partnership with Unibet UK & Australia

Industry player engagement specialist and in-depth sports data provider iSport Genius has confirmed that it has entered a ‘user interaction’ partnership with European bookmaker Unibet’s UK and Australia sports betting divisions (Kindred Group). Updating the market, iSport Genius will provide Unibet UK and Australia with its interactive customer-facing tool. The product will aggregate trillions of data points into ‘understandable facts’ …

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Betcart – attention to detail when it comes to affiliates

Natalie Berenato, Head of Marketing and Affiliates at operator Betcart, explains the firm’s attention to detail when it comes to customer, and affiliate, care. SBC: Hi Natalie, Can you provide SBC readers with a breakdown of Betcart services and provisions? What does this new brand bring to the betting market? Natalie Berenato: Betcart, although young, is not exactly new to the …

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