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Johnny Vegas fronts LeoVegas ‘Double Brand Ambassadors’ UK TV campaign

SBC News Johnny Vegas fronts LeoVegas 'Double Brand Ambassadors' UK TV campaign

Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …

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William Hill – UK awaits landscape changing by-election results

SBC News William Hill – UK awaits landscape changing by-election results

With the crucial constituency by-elections of Stoke-on-Trent Central (Staffordshire) and Copeland (Cumbria) taking place tomorrow, William Hill politics believes that the results may set the agenda for the future of UK politics. Updating its by-election markets, William Hill details that political punters are speculating that the results could spark a change of leader for different parties and even mark a …

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YUGE…Paddy Power launches ‘The Trump Hub’ with 100+ Donald Bets

SBC News YUGE...Paddy Power launches 'The Trump Hub' with 100+ Donald Bets

Irish bookmaker Paddy Power is putting US President Donald Trump ‘On Notice’. The bookmaker today has announced that it has launched an entire section of its website named ‘The Trump Hub’ dedicated to ‘Trump-related betting markets’. Last week Paddy Power politics detailed to SBC that it was ’addicted to Trump’, as the bookmaker launched over 100 markets dedicated to President …

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Betting Gods amongst men at Doncaster?

BetBright - Copyright: gabe123 / 123RF Stock Photo

Darren Moore of Betting Gods has provided his picks for Doncaster this week as he looks to prove his mettle in the Tipster Challenge.  Moore is the Director at professional sports tipster network and here he provides SBC readers with his best bets across six races.  He will be going up against 10th placed Stephen Harris and the experts from …

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Integrity Matters…BetStars joins ESSA membership body

SBC News Integrity Matters...BetStars joins ESSA membership body

International betting integrity body ESSA has been boosted by the addition of Amaya Inc online betting subsidiary BetStars to its increasing roster of members. The inclusion of BetStars, takes ESSA’s current membership to 25 regulated betting operators covering many of the leading international brands. Joining the programme, BetStars will work ESSA partners to help combat match-fixing cases and sports integrity …

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Fredrik Elmqvist – Yggdrasil success shows industry underdogs can win through innovation & effective output

SBC News Fredrik Elmqvist - Yggdrasil success shows industry underdogs can win through innovation & effective output

Industry games and platform provider Yggdrasil has declared 2016 as its most successful year in business, with the company reporting a staggering 332% increase in corporate revenues to SEK 87 million (£7.7 million). Significantly strengthening its commercial pipeline, Yggdrasil has signed twenty new industry clients during the year (eleven of them in the UK market). The commercial boost would see …

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Sun Bets pie eater Wayne Shaw resigns as Sutton United reserve goalkeeper

SBC News Sun Bets pie eater Wayne Shaw resigns as Sutton United reserve goalkeeper

Non-league football club, Sutton United has accepted the resignation of reserve goalkeeper Wayne Shaw, who put the club in disrepute following Monday nights FA Cup fifth round match against Arsenal FC. Shaw is currently being investigated by the FA and the UK Gambling Commission (UKGC) for breaching English football rules relating to betting and integrity. In question is whether Shaw …

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Pinnacle exits Polish sports betting market

SBC News Pinnacle exits Polish sports betting market

Curacao and Malta-licensed online sportsbook Pinnacle has confirmed that it has withdrawn its betting services from the Polish market. The bookmaker updated its customer base on the market withdrawal stating that it wished to comply with new Polish gambling laws approved in December 2016. As a result of its decision, Pinnacle will move to make all Polish registered accounts inactive …

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GambleAware launches ‘pilot’ online campaigns targeting youngsters

SBC News GambleAware launches 'pilot' online campaigns targeting youngsters

Industry charity GambleAware launched its first trial advertising campaign to promote awareness of problem gambling. The online only pilot, which is targeted at people aged 16-24, will be released in the North West and North East of England on YouTube. Two adverts have been produced for the campaign: online and fruity, each with the purpose of encouraging conversation about problem gambling amongst young people. Recent …

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SBOBET renews betting partnership with Ireland’s Dundalk FC

SBC News SBOBET renews betting partnership with Ireland’s Dundalk FC

Celton Manx operated online sportsbook SBOBET has extended its betting partnership with Ireland Football Premier Division champions  Dundalk FC (Leinster) for a further two years. First agreed at the start of the 2016 season, the partnership will see the SBOBET brand promoted during matches at the club’s Oriel Park (capacity: 5,000) home ground in County Louth. SBOBET marketing detailed that …

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