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Matt Harris: Perble – But Seriously! The far-reaching benefits of Paddy Power and CONIFA

SBC News Matt Harris: Perble - But Seriously! The far-reaching benefits of Paddy Power and CONIFA

Matt Harris of Perble, details the importance of Paddy Power’s lead sponsorship of CONIFA 2018, as all industry operators prepare for a summer of World Cup Russia 2018 trading. Betting content specialist Harris, details why Paddy Power is right to pursue and tell a different narrative for football’s global impact. ______________________ The sponsorship arrangement between Paddy Power and the organisers …

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Domino effect… CGA wants Canada to pop next for sports betting

SBC News Domino effect... CGA wants Canada to pop next for sports betting

Canada’s pro sports betting lobby has been reinvigorated by this week’s US Supreme Court repeal of PASPA federal laws. Following Monday’s SCOTUS judgement, the Canadian Gaming Association (CGA) issued a fast response welcoming PASPA’s repeal, which will open the US to state-sanctioned sports betting. CGA governance will now push Canada’s governing Liberal Party, to review the nations gambling code following …

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The All-In Diversity Project unveils latest strategic partnership

SBC News The All-In Diversity Project unveils latest strategic partnership

The All-In Diversity Project has detailed its latest Strategic Partnership with The National Council of Problem Gambling (NCPG) in the United States.  The topic of Diversity and inclusion is one that is front and centre today, both in this and other industries as well as garnering media attention. Several studies have shown that a diverse workforce can be a key factor …

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Tottenham Hotspur and William Hill extend deep rooted deal

SBC News Tottenham Hotspur and William Hill extend deep rooted deal

Tottenham Hotspur has announced a multi-year extension to its partnership with William Hill, after the betting and gaming firm become the club’s official betting partner for Europe at the start of the 2016/17 season. The fresh deal is to see William Hill continue to have a presence across the clubs growing digital channels, and LED perimeter advertising boards at the …

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bwin launches blockbuster campaign for Russia 2018

SBC News bwin launches blockbuster campaign for Russia 2018

GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’ Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign. bwin latest marketing campaign is produced by Spanish director Pedro …

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Rumour Mill: Paddy Power Betfair targets FanDuel acquisition

SBC News Rumour Mill: Paddy Power Betfair targets FanDuel acquisition

The Supreme Court’s repeal of PASPA’s federal mandate has likely triggered a further betting industry arms race, as US betting news source LegalSportsReport.com details that Paddy Power Betfair Plc (PPB) is ‘close to acquiring’ DFS operator FanDuel. Entering 2018, the governance of FTSE100 PPB stated that it was ‘reviewing all options’ for further expansion within the US market. The UK …

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Sportradar allays fears as sports betting moves out of the shadows

Sportradar - Copyright: imilian / 123RF Stock Photo

The Deputy President for Sportradar US has predicted a chaotic post-PASPA period, as the sports betting market prepares for an estimated $190 billion in annual activity to come “out of the shadows”. Dr. Laila Mintas stressed that the benefits of legal sports betting in the US far outweigh “misperceived fears and unfounded concerns”, but acknowledged that because every state’s approach …

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NSoft unveils new partnership with Pinnacle

SBC News NSoft unveils new partnership with Pinnacle

Provider of omni-channel solutions for gaming and betting operators worldwide NSoft has unveiled an agreement with well regarded online operator Pinnacle. The company’s games range is now enriched with NSoft’s virtual games suite, allowing players to now enjoy draw based games such as Lucky Six, Next Six and Lucky X as well as in Virtual Sports Betting Games Greyhound Races, …

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