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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. A Dutch theme descends over The World Cup’s Finest this afternoon, as Eric Konings, a Sports Betting Integrity Officer at Kindred Group, …

One BetVictor punter is on course to become a millionaire after an extraordinary World Cup bet which netted them €3,360 from a €1 stake. The anonymous punter placed the bet through the UK operator’s new #PriceItUp Builder ahead of Brazil vs Switzerland. In doing so they were automatically entered into The Million Pound Bet – BetVictor’s World Cup competition for …

William Hill marketing has confirmed the appointment of former Sky Sports presenter Kirsty Gallacher, as its ‘New Brand Ambassador’. Gallacher one of the most recognisable UK sports journalists/broadcasters joins William Hill’s brand ambassadorial team, working alongside Robbie Savage (football) and Sir Tony McCoy (racing). In its update, William Hill details that Gallacher has signed a ‘long-term’ brand representative contract and …

Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …

Updating the market, Swedish gambling regulator Lotteriinspektionen has confirmed that it will publish its online gambling licence application forms on 10 July. The forms will be published on the regulator’s website as soon as the Swedish government settles on the final enactment of Gambling Ordinance, a mandate which has previously been published and notified to the European Commission. The Gambling …

Norwegian gambling regulator Lotteri- og Stiftelsestilsynet has reappointed Gunn Merete Paulsen as its Director General, as pressure increases on the government to further restrict remote online gambling services. Paulsen retakes leadership of the regulator, replacing former incumbent Atle Hamar who has been repositioned as Norway’s Environment Secretary. A former PWC executive, Paulsen had served as Deputy Director General of Lotteri- og …

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

Igaming payments company MuchBetter has announced a deal with Pinnacle, making its services available to all of the online operator’s sports betting and esports customers worldwide.   By using MuchBetter as a new payments option, Pinnacle hopes to reduce its transaction fees significantly, prevent fraud and provide the best deposit and withdrawal experience possible for its customers. “Given the steady …

Stockholm-listed sports betting technology and software supplier Kambi Group Plc continues its strong US commercial momentum confirming that it has secured a multi-year services agreement with leading US fantasy sports operator DraftKings. Issuing a short statement, Kambi governance confirms that DraftKings has selected its technology platform as the lead system for its upcoming US sports betting market expansion. “The agreement, …