Latest News

The latest news!

Betfred extends Scottish football sponsorship

SBC News Betfred extends Scottish football sponsorship

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for a further year. The extension was confirmed by SPFL Chief Executive Neil Doncaster at the league’s general meeting this morning at Hampden Park. The deal represents another significant investment into Scottish football, the …

Read More »

FeedConstruct revolutionises live scouting with AJNA

AJNA

FeedConstruct has confirmed the launch of AJNA, an artificial intelligence (AI) and machine learning (ML) enhanced feed solution for live scouting data. FeedConstruct is the data feed solutions provider for BetConstruct, driven by the following motto – ‘Stream globally. Decide the price. Earn more’. AJNA, designed to provide sports data in a faster and more efficient manner, is to be …

Read More »

Trusted Hand! GVC & MGM confirm Adam Greenblatt as US joint-venture CEO

SBC News Trusted Hand! GVC & MGM confirm Adam Greenblatt as US joint-venture CEO

Issuing a combined corporate communication, US market strategic partners GVC Holdings and MGM Resorts have confirmed the appointment of Adam Greenblatt as US joint-venture Chief Executive of ‘MGM GVC Interactive LLC’ Noted as a key stakeholder in the creation of the MGM-GVC Interactive strategic property, Greenblatt has been promoted to the executive leadership position having formerly served as Director of Corporate Development …

Read More »

Custom Group delves into football sponsorship with Parma deal

SBC News Custom Group delves into football sponsorship with Parma deal

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

Read More »

Jaydeep Chakravartty leaves Ingenuity Gaming for Nektan VP role

SBC News Jaydeep Chakravartty leaves Ingenuity Gaming for Nektan VP role

Nektan, thean international B2B and white label gaming software and services provider, has named Jaydeep Chakravartty as its new Vice President, Commercials. Chakravartty has a wealth of industry experience and joins from Ingenuity Gaming, where he held the position of Commercial Director for six years with the games studio. His industry career began as Manager for Ladbrokes Retail followed by …

Read More »

UKGC warns sector of tougher LCCP consumer & advertising code

SBC News UKGC warns sector of tougher LCCP consumer & advertising code

The UK Gambling Commission (UKGC) has reminded industry stakeholders of upcoming consumer protection policies, which will be implemented from 31 October 2018. Last August following an open consultation, the UKGC revealed that it would implement a new consumer protection framework, compulsory to UK gambling ‘Licence conditions and Codes of Practice’ – LCCP. UKGC governance focuses its new directive on two …

Read More »

Sportradar: The uncertain ‘guess’ driving the IRP’s data proposals for tennis

Sportradar

David Lampitt, Managing Director of Group Operations at Sportradar, described the Independent Review Panel (IRP) proposals for lower level tennis as “archaic”, adding that it is “counter-intuitive to think that adopting a prohibition style is going to enhance the integrity of the sport”. Speaking at last month’s Betting on Sports conference at Olympia London, Lampitt was asked about the possible …

Read More »

Industry marketing expert Natalie Lees joins AffiliateINSIDER

SBC News Industry marketing expert Natalie Lees joins AffiliateINSIDER

AffiliateINSIDER, the multi-faceted business resource for gaming affiliates and operators, has strengthened its team with the appointment of Natalie Lees as Marketing Manager. Lees has joined the company after more than ten years as Head of Marketing and Sales Manager at Intergame, where she worked on the Intergamingi, Intergaming and Intergame publications and websites. Lees has subsequently joined forces with …

Read More »

Hull City FC builds Kenyan community profile with SportPesa

SBC News Hull City FC builds Kenyan community profile with SportPesa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

Read More »