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Betway has expanded its partnership with racing trading feed provider, AllSported. Initially focusing on enhancing the Super Group-owned operator’s South African horse racing content, followed by the integration of its greyhound product, AllSported’s feed technology has been described as essential in ‘maximising pricing efficiency’ and ‘extending trading windows’. CEO of Betway, Anthony Werkman, stated: “We’re very happy to expand our …

Betano is set to replace Assaí as the title sponsor of Campeonato Brasileiro Série A in a three-year deal. According to reports, the Confederation of Brazilian Football (CBF) will receive around 80 million Brazilian reais (£12.5m) per season. Assai’s last contract with Serie A was renewed at about $10m per season. The Kaizen Gaming-owned operator already holds the naming rights …

The Brazilian National Association of Games and Lotteries (ANJL) has appointed Plínio Lemos Jorge as the new president after the end of Wesley Cardia’s one-year tenure as head of the organisation. Lemos Jorge, who is also a lawyer at Lemos Jorge Advogados Associados, holds a master’s degree in Tax Law, a PhD in Business Law, and boasts previous experience as a …

Dotan Lázar, Co-Founder and CEO of LSports, has stressed much delight at the company’s latest introduction, which is hailed as a “game-changer” that is set to “revolutionise sports betting”. The Bookie Performance System aims to enable operators to stand out in an increasingly saturated environment via the provision of real-time and retrospective comparisons against those of competitors. This competitive edge …

Betby has announced a partnership with LalaStars to integrate its sportsbook into the company’s Lala.Bet brand.  The sportsbook features over 210,000 monthly events, more than 6,500 available markets across 125 sports. Chris Nicolopoulos, Chief Commercial Officer of Betby, commented: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding …

The UK Gambling Commission (UKGC) has vowed to provide stakeholders with better evidence to ensure better outcomes for consumers and the public engaging with gambling. The need for better evidence and enhanced data collection was outlined by the Commission’s launch of its new corporate strategy for 2024-27 tailored to adopt the recommendations set out in the government’s White Paper High …

Sky Bet has redesigned its platform as part of a new campaign to demonstrate its commitment to football fans. ‘For the fans’ was created in partnership with Grey London, which became the operator’s creative agency in March last year, and was tasked with developing its long-term strategic brand platform. Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, highlighted …

The Betting and Gaming Council (BGC) has appointed Grainne Hurst as the new Chief Executive of the trade and standards body representing the UK gambling sector. An expert in public affairs and corporate social responsibility (CSR), Hurst joins the BGC from Entain Plc, where she served as Group Corporate Affairs Director of the FTSE 100 gambling group. 2024 has seen …

Gambling affiliate QiH Group has announced a new hire and a separate internal promotion as part of its strategic growth plan.  David Murphy will join the firm as the Chief Marketing Officer, leading QiH to double digit growth through marketing channels and commercial relationships, increasing revenue and profit along the way.  On his appointment, Murphy commented: “QiH Group has been …

Hipther’s Gaming & Tech Conference in Prague shedded some light on the gambling developments around Central Europe, as experts determine a somewhat static picture across key markets.  One of the panels saw moderator Dan Iliovici, who is the VP of Rombet, handing over the mic to Gábor Helembai, Legal Counsel at TaylorWessing, to shed insights and opinion on the most …