Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …
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Scientific Games has strengthened its relationship with Danske Spil after signing a five-year extension to power an enhanced sportsbook for the operator. The extension will see SG Digital – the Group’s digital division – continue to play an integral role in the delivery of sports betting for Danske Spil, having been a trusted partner to the state-owned Danish operator since …
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Tabcorp Holdings has moved to strengthen its racing pari-mutuel provisions, launching the ‘merged pool’ betting services of racing technology developer Longitude, a wholly owned subsidiary of Nasdaq. Led by an executive team of technology and racing veterans, Longitude seeks to disrupt traditional tote betting systems, offering racing customer broader market selections with deeper engagement. In its partnership with leading Australian …
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Operating within a ‘peak competition’ marketplace, in 2019 industry incumbents face the toughest market demands when engaging audiences to further drive sportsbook scale and betting volume. Amid this cutthroat environment, all bookmaker tools/functions must be refined and harnessed, as operators’ seek to develop products inventories capable of servicing their customers instant engagements needs. Hosting an exclusive ‘SBC Leaders Webinar’ (Wednesday – …
Read More »As the UK government enforces its £2 FOBTs stake reduction beginning this April, betting leadership is reported to be reviewing all options with regards to the industry’s presence on the high street. During the course of 2018, all major UK high street incumbents – Ladbrokes/Coral, William Hill, Betfred and Paddy Power established special units assessing the potential impacts of FOBTs …
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The executive of Buenos Aires has signed into law the mandate of the ‘2019 Budget Law’, which revamps BA’s gambling framework, introducing Argentina’s first online gambling legislative code, operating within the province of Buenos Aires. Last December, BA districts approved Decree 181 of the 2019 Budget Law, allowing for seven BA online gambling licenses to be granted, servicing sports betting, …
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The Responsible Gambling Strategy Board (RGSB), the policy and standards advisory unit for the UK Gambling Commission (UKGC), has rebranded as the Advisory Board for Safer Gambling – ABSG to reflect its deeper focus on safer gambling initiatives and protections. The independent advisory undertakes its rebrand as Dr Anna van der Gaag CBE begins her tenure as new chair, replacing long-term …
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Industry veteran Sue Schneider is to join SBC (Sports Betting Community) in a permanent capacity as Community Director as the organisation continues to invest in the US market ahead of this month’s Betting on Sports America conference. Schneider has been working as a consultant to SBC in establishing the event, which is being held April 23-25 at the Meadowlands Exposition …
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FTSE100 betting group GVC Holdings has confirmed that it has extended its B2B partnership with CBCX a developer and distributor of betting hardware and software provisions. Updating the market, CBCX live betting inventory will continue to be powered by the ‘GVC Feed’ – the betting group’s B2B sports trading feed. GVC has acted as CBCX lead sports trading data provider …
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Have global racing stakeholders, hidden the sport’s structural shortcomings through a dependence on gaming machines to generate revenues. Industry strategic consultancy Regulus Partners investigates this complex dependence partnership… ____________________ Horseracing and gaming machines have a curiously intertwined history on both sides of the pond. In the UK, the reduction in LBO gaming machine stakes from this week is already causing a …
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