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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …

OPTIMA has achieved Gaming Labs International (GLI) certification GLI-33 for its OPTIMAMGS™ sports betting and gaming system. Meanwhile, the award-winning betting technology supplier also secured GLI certification to service the re-regulated gambling market in Sweden, after passing special checks around player protection and self exclusion systems. This Swedish go-ahead arrives just a week after the company obtained the certification to …

Issuing its response to the announcement that William Hill could be closing 700 of its betting shops which the betting shop workers union, Community, has described as ‘devastating.’ As announced yesterday, William Hill confirmed that it is taking part in a consultation with its retail counterparts over the possibility that the bookmaker could be shutting a large portion of its shops, with …

BetShah believes it has created an online environment where players can find the widest variety of markets, ease of navigation, instant payments and ‘second to none’ customer support. The team at BetShah, a new sportsbook and casino operator which sponsored this year’s Betting on Football conference, includes former PAOK FC pair Ilias Petrogiannis and Jotis Panagiotas. The duo are joined by …

Seeking to bolster the information and data gathering capacities of its ‘National Gambling Treatment Services’, industry charity GambleAware has formed a new strategic partnership with ViewItUk Ltd. A specialist in data gathering, insights and visualisation for health networks, GambleAware has sanctioned ViewItUk to lead collating, handling and analysing of data, on individuals who seek or are referred to treatment via …

The 2018 Sports Betting Leader of the Year Sergey Portnov will be kicking off the Sport in Focus track at this year’s Betting on Sports conference. Sport in Focus is one of four tracks held on the first full day (18 September) of SBC’s flagship conference, which takes place at Olympia London from 17-20 September. Portnov, who took home the …

The French government has accelerated its plans to privatise state-owned lottery and sports betting operator Francaise des Jeux (FDJ), appointing a collective of eight investment banks to work on the sale of the asset. This week, the APE, the agency overseeing the management French state-owned firms, confirmed that BNP Paribas would be joined by Citigroup, Goldman Sachs, Credit Agricole, HSBC, …