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The World Cup’s Finest with Redzonesports’ Anthony Gray

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today Anthony Gray, Head of Football at Redzonesports.bet, tells us about priding his own abilities on Walter Zenga and a duo of …

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SBC’s On The Ball – International insight

The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …

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UK government to implement online tax rise before FOBT stake cuts

The Times has this morning reported, that the UK government will delay its implementation of an industry-wide £2 FOBT machine stake reduction until April 2020, citing that the UK Treasury has struck a ‘backroom deal’ with betting leadership. Last May, UK Culture Secretary Matt Hancock confirmed the government’s decision to reduce FOBTs wagering levels to £2 limit, stating that the …

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21Bet upgrades to Digitain sportsbook ahead of World Cup

Malta-licensed 21Bet has successfully migrated to Digitain’s fully managed sportsbook solution. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention. 21Bet is operated by Aureate Gaming Solutions Ltd …

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William Hill details retail focus for World Cup promotion

William Hill has outlined it’s placing a key focus on its retail offering throughout this summer’s World Cup, building on the popularity of customer football tournaments, with the unveiling of its Perfect Hat Trick Competition coupon. As part of the coupon, which is given out to customers when they place £5 World Cup bet, players are challenged to correctly predict …

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Ladbrokes launches ‘Bettors of Britain’ under new creative guidance of Cravens Newcastle

Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle. In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed. “For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen …

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Jonathon Hurst: Kambi – Meeting the Full Service Demands of Russia 2018

Russia 2018 is the most challenging World Cup for all industry stakeholders, having to meet instant consumer demands across all verticals, whilst tackling changes in football and viewer disruption. Jonathon Hurst Head of Live Football at Kambi Group Plc, tells SBC why effective UX combined and new immersive in-play betting options have been put at the front of Kambi’s Russia …

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The Racecourse Association strengthens condemnation of antisocial behaviour

Brighton Racecourse

Trade association for 59 British racecourses, The Racecourse Association (RCA) has emphasised its condemnation of antisocial behaviour at British courses. Working alongside The British Horseracing Authority (BHA) and The Horsemen’s Group, the RCA aims to best serve the interests of its 59 racecourse members, assisting them with legal, professional and technical advice as they strive to reach their goals. Responding …

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Repeat Performance! Accuscore seeks to out forecast Goldman Sachs at Russia 2018

Sports forecasting software Accuscore seeks to repeat its World Cup 2014 success, outperforming financial powerhouse Goldman Sachs in predicting Russia 2018’s match outcomes, individual team performances and eventual winners. Keeping up traditions, this week Goldman Sachs the world’s leading investment bank released its World Cup Russia 2018 forecast, which has been developed internally by its analysts running ‘200,000 models and …

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Just 8% of England fans backing Three Lions glory

Copyright: macniak / 123RF Stock Photo

With the World Cup finally upon us, many will have a flutter at some point during the tournament. But are people more inclined to follow their head or their heart when it comes to choosing a team to back? Optimove, the relationship marketing platform that studies customer behaviour to help brands, has analysed the bets placed by 700 million people …

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