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Anthony Joshua stars in William Hill’s first ‘brand-led’ advert

William Hill is to launch a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua with a new style of ad for the gambling industry which has come under fire for the aggressive tone in a typical betting advert. The multimedia campaign is the first of its kind for William Hill as it is brand-led, with …

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Sportradar unites with SportsGrid for inaugural 24-hour network

Sportradar has united with SportsGrid for the launch of the first free, 24-hour network dedicated to the sports betting audience. The exclusive partnership elevates the consuming experience for sports fans, combining Sportradar’s ad tech, OTT technology and data with SportsGrid’s engaging original programming providing fans with accurate coverage and analysis of stats and odds across professional sports. Jason Sukhraj, SVP US …

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Tracey Crouch joins Horse Welfare Board as independent member

Former Minister for Sport and Civil Society (DCMS), Tracey Crouch, has joined the British racing’s Horse Welfare Board after being appointed as an independent member.  The MP for Chatham and Aylesford will join Barry Johnson, President of the Royal College of Veterinary Surgeons and past Chairman of World Horse Welfare, on the board. The Welfare Board will oversee the promotion …

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6 of the Best – PointsBet’s Seth Young

Blonk 6OTB

This week’s 6 of the Best comes from Seth Young, Chief Innovation Officer at PointsBet. Continue reading to discover which US state almost proved to have a life changing effect during an extended stay, a very easy movie decision and a Major League Baseball love. Best Holiday A few years ago my wife and I spent a few weeks in …

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Betway strengthens racecourse presence with Cork sponsorship

Betway has bolstered its position in the Irish racing market after penning a new deal which would see them named as the new sponsor for Cork Racecourse’s Grade 3 Chase on Easter Sunday. The valuable £40,000 prize will be run as the Betway Chase this weekend, set to be broadcast across RTÉ in addition to live coverage on Racing TV. …

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SBC Bookies Corner – What’s the story… English football glory!

Tackling Brexit UK politics maybe in the doldrums, however, English football appears stronger than ever.  Entering the final stages of the 2018/19 European football season, SBC gets the bookies lowdown in what some are calling an English football renaissance…   ___________________ SBC: This season, we are witnessing a thrilling Premier League race, with English teams dominating European tournaments and a …

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DAZN promotes ‘trusted hand’ Bruno Rocha to lead Brazilian mission

OTT platform DZAN Group, the company seeking to revolutionise modern sports viewing and broadcasting has announced the appointment of Bruno Rocha as Brazil Executive VP. Rocha has formerly served as Chief Commercial Officer for Perform Content, the B2B division of DAZN, where he led media partnerships with sports governing bodies such as WTA, FIBA, CONMEBOL and the NFL. Prior to …

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#bosamerica book signing for former New Jersey State Senator Raymond Lesniak

Lesniak

Former New Jersey State Senator Raymond Lesniak will be speaking at next week’s Betting on Sports America (23-25 April) and holding a book signing session at the event. As an American Democratic Party politician who served in the New Jersey State Senate from 1983 to 2018, Lesniak helped drive the legal challenge to the Professional and Amateur Sports Protection Act …

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Perform’s ‘Opta Fast Player Statistics’: Strange looks in the pub, but a breakthrough second screen experience

Fast Player

In the first of an irregular series road-testing new sports betting innovations, SBC News’ Luke Massey unearths a second-screen gem in Perform’s Opta Fast Player Statistics feed… The first quarter of 2019 saw Sky Bet, bet365, Ladbrokes and Coral launch new player betting experiences. The offerings combine pre-match and in-play markets like player passes and shots with new, real-time display …

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UKGC advises operators to reassess novelty market approach

Wooden Blocks with the text Advice. Wooden ABC

Earlier this week, the UK Gambling Commission (UKGC) released its latest advice to operators, suggesting that they should be reassessing their approach to allowing customers to wager bets on novelty markets. The regulator has strongly suggested that, in relation to markets centred around reality tv shows dependent on public voting, operators should cease to accept bets “in parallel to the …

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