iGaming

Mecca Bingo (Rank Group), has retained the services of Havas UK as its lead PR agency. The online and land based bingo operator will continue to use Havas client services to increase its brand coverage and facilitate its media and corporate communications. Mecca Bingo marketing revealed that it had chosen to renew with Havas, following the agency’s work on its …

partypoker is set to undertake a series of developments to its poker product in order to improve its recreational environment for players. The developments are part of partypoker’s ongoing ‘Poker for the People’ campaign. Aimed at tackling the online poker industry’s ongoing issue of creating a balanced playing field for new/recreational players, partypoker have announced the following product changes and …

Amaya Inc has this morning announced that the New Jersey Division of Gaming Enforcement (DGE) has approved its operations to offer licensed online gambling services through PokerStars and Full Tilt brands. The long awaited approval marks Amaya Inc’s entry into the US market, a key dynamic for the Toronto listed operators future corporate growth strategy. Amaya brands will be distributed …

Northern & Shell UK lottery subsidiary The Health Lottery has announced that it has re-launched its affiliate marketing programme with igaming marketing and player acquisition specialist Income Access. The launch of the Health Lottery affiliate channel, will see the operator in-house acquisition team utilise Income Access’ tracking and reporting partnership platform. New and existing affiliates and marketing partners will be …

International trade conference backed by the government and leading experts is poised to review the possibility of reviving the gaming industry brought to an abrupt halt over five years ago The two-day ‘Game On’ Conference, which will take place in Kyiv on 13-14 of October, will bring together leading international experts, captains of the industry, and top decision-makers from the …

Marketing solutions provider Callcredit Information Group is celebrating after walking away with two awards at the Database Marketing Awards. Outstanding Data Provider – B2C   Outstanding Data Quality Management – a joint entry with NS&I and Atos Callcredit’s winning Outstanding Data Provider entry presented the judges with information on its flagship data and digital marketing services as well as referencing specific …

PokerStars (Amaya Inc) will celebrate ten years of having its operational headquarters in the Isle of Man by hosting a UKIPT poker festival at the Villa Marina which begins on 1 October. PokerStars marketing announced that the poker festival would kick-off with a free to view 3D projection and lighting spectacle on 30 September. Issuing a corporate statement PokerStars commented …

Mobile gambling specialist Gaming Realms recorded an 89% revenue increase to £8 million in its H1 2015 performance, up 89% on H1 2014 £4.2 million. Gaming Realms governance detailed that its improved revenue performance had been driven by an uplift in white label activities combined with the success of its newly integrated proprietary platform. The London AIM listed operator which …

Amaya Inc aims to promote Canadian enterprise innovation by announcing that it will be main sponsor of Startup Open House taking place in the cities of  Montreal, Toronto, and Vancouver on 29 October and in Waterloo and Quebec City on 5 November. The event aims to promote aims to promote Canada’s burgeoning start-up scene by welcoming job seekers, business professionals …

A £2m bill for the UK’s Point of Consumption Tax and an increase in marketing in Italy has put a dent in 32Red’s profits despite the online gaming firm’s improved underlying performance. The company has reported EBITDA of £1.2m for the first half of the year, compared to £2.3m in H1 2014, with profit before taxation plummeting to £100,000 from …