Manchester-based industry design, innovation and software development agency Degree 53 has published a a report evaluating the desktop casino lobby user experience (UX) of ten leading online gambling operators in the UK. The research highlights the strongest and weakest features that online casino owners need to take into account, such as how easily users can register or log in, find …
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Canada’s High Court has set a 20 November date for the ‘insider trading’ trial of former Amaya Inc CEO David Baazov by Quebec securities regulator Autorité des marchés financiers (AMF). Baazov faces 23-charges of illegal trades carried out over a six-year period as CEO of Amaya Inc. The AMF states that Baazov and twelve close associates had created a ‘sophisticated network’ …
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FTSE-listed GVC Holdings has announced that Hollywood star Heather Graham will be the ‘face’ of UK subsidiary brand Foxy Bingo. Graham star of hit movies ‘The Hangover’ and ‘Boogie Nights’ will head Foxy Bingo’s latest £10 million UK marketing campaign and brand refresh. Foxy marketing detailed that the actress will head-up six ‘tongue-in-cheek’ commercials for the bingo brand. The first …
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Industry specialist instant win games provider Instant Win Gaming (IWG) has confirmed the appointment of Leon Thomas as its new Chief Commercial Officer (CCO). Thomas joins IWG from Rank Group subsidiary Mecca Digital where he served as Chief Operating Officer (2016-2017). Updating the market, IWG management stated that it had strengthened its executive team by adding Thomas, an industry commercial …
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Updating the market, industry platform and software provider EveryMatrix has announced the launch of its brand new GamMatrix CRM Agent System. Initially unveiled at ICE 2017, the intelligent CRM system aims to dive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour. EveryMatrix clients will benefit …
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Industry live table specialist Codeta.com has confirmed the appointment of former Tain Networks CEO Patrik Svensson as the firm’s first Chief Technology Officer (CTO). An experienced enterprise architect and technology infrastructure veteran, Svensson joins Codeta leadership as the firm seeks to grow its services aggressively in its starter markets of the UK, Austria, Switzerland and Germany. Moving forward Svensson will …
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Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …
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Industry charity GambleAware launched its first trial advertising campaign to promote awareness of problem gambling. The online only pilot, which is targeted at people aged 16-24, will be released in the North West and North East of England on YouTube. Two adverts have been produced for the campaign: online and fruity, each with the purpose of encouraging conversation about problem gambling amongst young people. Recent …
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Stockholm Nasdaq-listed Leo Vegas Group (LeoVegas) has today announced that it has completed its first corporate acquisition by agreeing terms to purchase licensed Italian online casino operator Winga.it. Updating investors, LeoVegas governance has detailed that it has agreed a €6.1 million cash consideration to buy Winga.it and its related assets outright. In its acquisition note, LeoVegas detailed that Winga.it had …
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Industry content and platform provider Yggdrasil Gaming has launched a new business initiative ‘Yggdrasil Dragons’ that will engage, work with and support mutually beneficial partnerships between the supplier and other sector entrepreneurs and new businesses. The Yggdrasil Dragons programme will give its new partners access to Yggdrasil’s leading technical framework, robust licensing structure and further access to the firm’s operator …
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