Football

In the latest development to strengthen the Brazilian market’s regulatory dawn, the Brazilian Football Confederation (CBF) has released new compliance guidelines to control sports betting marketing in across its competitions and events. The 2024 General Competition Regulation (RGC) incorporates Bill PL3626/23, which was signed into force by President Lula da Silva to lay the groundwork for a federal regulated sports …

After a lengthy off-season spanning the entirety of Q1, the Brazil Serie A campaign finally got underway at the weekend. One of Latin America’s most-watched leagues, Serie A will captivate a nation which is hooked on football and celebrates the sport as a cultural cornerstone rather than a hobby or pastime.  The 2024 season will throw up several intriguing storylines. …

Sky Sports and BBC Sport have extended their respective media rights deals with the Women’s Super League (WSL) for an additional year.  The two media organisations will continue to showcase the best of England’s women’s football throughout the whole 2024/25 season, with a total of 44 games being aired on Sky and 22 on the BBC.  Fans will be able …

Genius Sports has announced that it will power growth with in-play trading services for BetKing. The KingMakers-owned Nigerian operator will benefit from the sports technology company’s portfolio of in-play content. Head of Business Development at Genius Sports, Will Westcott, commented: “Every year, we continue to invest in delivering the highest-quality trading services for the African market.  “With the value of …

Betano is set to replace Assaí as the title sponsor of Campeonato Brasileiro Série A in a three-year deal. According to reports, the Confederation of Brazilian Football (CBF) will receive around 80 million Brazilian reais (£12.5m) per season. Assai’s last contract with Serie A was renewed at about $10m per season. The Kaizen Gaming-owned operator already holds the naming rights …

Betsson is set to appear on the front of the new Boca Juniors shirt, with the launch commemorating the club’s 119th anniversary.  The blue and gold kit will make its first appearance this weekend in the game against Newell’s Old Boys. Jesper Svensson, CEO of Betsson Group, said that “some paths are always destined to be crossed” in the official …

Gareth Bale has been named a regional brand ambassador for online bookmaker SBOTOP. The former Real Madrid and Wales football star will help the platform engage with its existing customers whilst also introducing the gaming experience to a ‘new and much larger’ range of sports audiences. Bill Mummery, SBOTOP CEO, commented: “SBOTOP is absolutely thrilled to team up with Gareth …

The English Football League (EFL) has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky Bet. As part of the fund, financial assistance will be directed towards initiatives associated with over 60 EFL clubs, including a variety of projects aimed at addressing isolation, enhancing fitness and mental well-being, boosting sports …

Codere Online has expanded its sponsorship agreement as the official betting partner of the Monterrey Rayados Football Club. The extended agreement – which originally began in 2021 – will see the operator’s logo remain on the Mexican football team’s kit and other club platforms.  Alberto Telias, Codere Online CMO, stated: “We are happy and proud to extend our relationship with …

Sports integrity analyst Starlizard Integrity Services (SIS) has released its latest report on global football matches, identifying 167 games as suspicious throughout 2023.  The study looks closely at more than 65,000 matches, with the 167 number representing 0.26% of the total. This however is an increase of 16% compared to the 144 potential cases of manipulation from 2022 that SIS …