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Morten Andersen: There is a lot to gain from the NFL’s expansion

The NFL has exponentially grown in recent years, both in terms of broadcast reach and participation. At the recent Betting on Sports America conference, NFL Pro Football Hall of Fame Inductee Morten Andersen spoke about how fan engagement with NFL has sky-rocketed in recent years, which can be attributed to the wide-spread roll out of social media strategies. Andersen is best known for being the all-time leader …

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Governor Phil Murphy: New Jersey could overtake Nevada in the next year

New Jersey Governor Phil Murphy has predicted that New Jersey will overtake Nevada as the new place to “plant a flag” when it comes to sports betting in the United States. Speaking at the recent Betting on Sports America event, Murphy explained that the forty years of regulatory and customer experience in New Jersey has been the bedrock for bringing …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

OpenSports

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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Kambi to showcase Bet-Builder as a vital business component

Operating within a ‘peak competition’ marketplace, in 2019 industry incumbents face the toughest market demands when engaging audiences to further drive sportsbook scale and betting volume. Amid this cutthroat environment, all bookmaker tools/functions must be refined and harnessed, as operators’ seek to develop products inventories capable of servicing their customers instant engagements needs. Hosting an exclusive ‘SBC Leaders Webinar’  (Wednesday – …

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Why March Madness captures the imagination of the US public

March Madness

At this year’s Betting on Football at Stamford Bridge, SBC caught up with Benjie Cherniak from Don Best, now part of Scientific Games. NCAA’s March Madness has always captured the attention and imagination of large portions of the US audience, which has only been amplified by the spread of legislated wagering across the country. Cherniak told SBC: “It is embedded in …

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Kambi Group – Leaders Webinar – Delivering on Bet-Builder’s True Capacity

Webinar

Powering a diverse range of betting tier1 operators across multiple markets, Stockholm-listed Kambi Group Plc has to deliver and maintain an optimal betting suite meeting its partners’ high demands. Hosting an exclusive ‘SBC Leaders Webinar’  (Wednesday – 3 April) Kambi Group’s Chief Product Officer Mattias Eriksson and Chief Commercial Officer Max Meltzer detail the product journey (from concept-to-delivery) of Kambi’s next generation …

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WATCH: OPTIMA CEO Jacob Lopez – Making up for lost time in Spain

OPTIMA

We caught up with Jacob Lopez, CEO at OPTIMA – the sports betting and gaming solutions provider confirmed as a ‘Headline Sponsor’ for next month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we talked all things OPTIMA, including the firm’s Betfred partnership, making up for lost time in …

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WATCH: Jesper Svensson discusses keeping a sportsbook up to date

With constant innovation occurring in the technology space, operators can often find it difficult to ensure that sportsbook technologies do not become outdated. At this year’s ICE conference in February, SBC caught up with Betsson’s CEO, Jesper Svensson, who pointed out that it can often be difficult to maintain technological innovation. He told SBC: “We are having very good momentum …

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Ian Bradley: Big Bang just the start for SBTech in 2019

Big Bang

Just a few moments after the eagerly anticipated launch of Exploding Jackpots at ICE London, SBC News was there to talk to Ian Bradley, SBTech’s Chief Strategy Officer. We asked him what SBTech had learned from the successful Pulse reveal in 2018, and how the ‘Big Bang’ will bring about a new betting experience for SBTech partners. SBC: What did …

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AJNA in focus: What’s next for BetConstruct’s Third Eye?

AJNA

The central component of BetConstruct’s ICE London exhibition was AJNA, or Third Eye, a scouting solution which recognises the game flow of sporting events and provides advanced player tracking in real time. Dmytro Fedyukov, Head of Data Science at BetConstruct, delivered an update on AJNA as it is today, where it will go in the future, and the key target …

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