The growth of esports betting is undeniable, with more and more operators acquiring interest in the market. PandaScore’s Head of Sales, Oliver Niner, shares his predictions for what will shakeup the scene in 2023. Big in 2023: Esports microbetting Getting into the swing of 2023, the betting industry watches with bated breath to see what esports product innovations will facilitate …
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In the first of a series of Sportradar blogs, Global Director of Advertising Sales Florian Geheeb shares his views on how the emergence of technologies like AI and automation can deliver newfound levels of marketing efficiency. As the behaviour of sports fans and bettors evolves, so too must the marketing methods used to engage them. In an industry as technologically …
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The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated ‘Sports Betting Product’ conference track aimed at enhancing their betting knowledge on May 10. The brightest minds in the betting industry will come together at the Meadowlands Exposition Center in New Jersey to explore the latest advancements and …
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Only a few weeks on from its transformation into a B2B platform provider, GR8 Tech already has big plans to establish itself as a leading force within the betting and gaming industry. In its new iteration, the company will ultimately draw upon its three decades of experience in the B2C sector to create a platform that is flexible and customisable …
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Betsson AB is optimistic about “progress across all fronts”, and anticipates regulation in Brazil to provide an extra boost to its outlook, group CEO Pontus Lindwall informed SBC News in an exclusive interview. Having reported record-breaking full year revenue of €777m and Q4 earnings of €220m, marking a respective 18% and 40% growth rate, Lindwall continues to earmark Latin American …
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Rani Wynn, Executive Board Member of LiveScore Group, provides a c-level perspective on establishing ‘Women in Sport and Gaming’ as an Employee Resource Group within LiveScore Group Though gambling believes it has made improvements on its gender % balance, Wynn states that it lags behind other sectors in undertaking initiatives and practices to improve outcomes on diversity and inclusion for …
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As the outcome of the White Paper nears, Lord David Lipsey, Chair of Premier Greyhound Racing (PGR), discussed with SBC News the group’s media strategies at a time of heightened scrutiny of the betting sector and its links with sports. Looking into the changing commercial landscape in greyhound racing, Lipsey – an active member of the House of Lords – …
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From its west London headquarters, Fitzdares’ plans for international growth reached fruition this week as the bookmaker made landfall in Ontario, the fast-growing Canadian province that has captivated the global betting industry. Home to multiple sports teams, a wealthy and well engaged population, a modern and rapidly expanding economy and under a new regulatory framework, Ontario is setting the standard …
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Xtremepush has bolstered its omnichannel customer engagement platform by launching its betting-specific ‘Real-Time Sports Feeds’ designed to optimise operators ‘live campaigns’ reach and engagement with target audiences. New Business Executive Will Hansen states that Xtremepush’s sports feed can deliver new dynamics to bookmakers’ standardise marketing plays. SBC: Hi Will; thanks for the catch-up… Why are Real-Time Sports Feeds such an …
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With iGB Affiliate London 2023 taking place at ExCel London on 9-10 February, we caught up with Triston Smook, Head of Affiliates at Betsson Group Affiliates, to discover what he is looking forward to at the event. His team has plenty planned for the two days. As well as promoting the scheme that won the Best Affiliate Program honour at …
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