SBC Summit Barcelona will present 15,000 delegates the opportunity to hear in-depth analysis on both established and burgeoning global markets from international experts, during the ‘Global Gaming Leaders’ track. Taking place at the Fira de Barcelona Montjuïc, the dedicated track will commence on Thursday 21st September, the second core day of the global betting and iGaming show. Delegates will have …
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Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, spoke with SBC News at the recent iGB Live about the key challenges facing affiliate managers in 2023 and the reasons why data is “the new oil” for igaming businesses. She dives into the need for personalisation of affiliate management platforms, before discussing the reasons why commission structures require further flexibility …
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The level of interconnectivity between sports and betting is arguably one of the strongest links any two sectors have in global business. In an age of technological and media development, this connection has never been so apparent. To gain direct insights into this increasing convergence ahead of the SBC Summit Barcelona, SBC spoke to Ivan Bešlić, Sofascore’s Chief Operating Officer, …
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The Women’s World Cup is now underway, and bookmakers expect strong engagement with the tournament amid a period of growth for the sport. However, with backlash against the FA due to the England women’s team not receiving bonuses, questions have been raised about continuing hurdles in the way of the continuing growth of the women’s game. Speaking with SBC News, …
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Brazilian President Lula da Silva recently signed provisional measure No. 1182 and the bill that will regulate the sports betting industry, with Congress expected to analyse and review the proposal. This is welcome news for platform supplier Sportingtech, which has already made its mark in Latin America and is eagerly awaiting the opportunity to further enhance its impressive footprint. Writing …
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In the dynamic world of affiliate partnerships, securing a beneficial deal with operators is paramount to unlocking the true value of players. Yet, amid the pursuit of success, disputes over player value can occasionally arise, leaving both parties seeking an equitable resolution. For Sirp de Wit, CEO of Inovatiq, who started his career in affiliate marketing back in early 2009, …
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Miloslav Ivanov, who recently joined Atlas-IAC as Chief Sales Officer, outlines his plans for the company and its continuing growth, particularly in LatAm where it has established itself as one of the continent’s most exciting new success stories. Congratulations on your appointment as Chief Sales Officer at Atlas-IAC! Can you tell us a bit about yourself and your plans …
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The Premier League’s decision to phase out gambling shirt sponsorships by the end of the 2025/26 season proved to be a significant moment for the sports’ storied history with betting partners. However, this has not deterred bookmakers from seeking to capitalise on the maximum visibility of the league while the opportunity remains. With the new season just a few weeks …
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Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, dives into all things AI and its use cases within the wider esports industry – most importantly, how its misusage is hurting the esports industry Artificial Intelligence, or just AI for short, has become a contentious topic in the recent past. Programs such as “ChatGPT” opened the door to …
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Since the start of this year, Soft2Bet has set out on a journey to expand its global footprint, with its most recent market entry being Romania. One month on, and the provider is confident that the Romanian market has been a ‘natural fit’, and one that presents a whole host of opportunities for further expansion. In a chat with SBC …
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