Features

SBC’s Affiliate Leaders recently engaged in a discussion with Leanne Muleba, Chief Operating Officer of Matching Visions, in anticipation of her upcoming role as a speaker at the CasinoBeats Summit in May. Muleba delved into the mechanics of affiliate networks, underscoring their advantages for both smaller to medium-sized affiliates and well-established industry players. Muleba advocates alternative strategies for traffic monetisation …

Technological developments are a core focus of any organisation amid a constant jockeying for position, with the possibilities offered by artificial intelligence currently capturing much attention. This formed a central focus at the recent SBC Summit Rio, where a quintet of experts delved into how the tech could shape the future of the industry, why such models can improve responsible …

The SBC Digital Innovation – Sportsbook Tech online conference is set to take place on 20 March 2024, when speakers from a host of major operators will share their insights on the future of the industry’s key technologies. The event, which is hosted in partnership with Soft2Bet, will feature five sessions that examine some of the major developments in the …

Novibet’s tech and product leadership team of Lambros Sialmas (COO) and Sotiris Haritos (CTO) have provided SBC an exclusive insight into the pan-European igaming group’s growth strategy driven by the fundamental pillars of consolidating leadership positions, enhancing product offerings and customer experience and maximising operational efficiencies.  To Novibet’s advantage, its strategy leverages  its ‘Greek-engineered’ GameTech platform to export domestic success …

Despite enjoying much success alongside a range of clients across Europe, Abelson Odds is looking to spread its wings to a Brazilian region that is renowned the world over for an intense fanaticism for the beautiful game. That was the viewpoint stressed by COO Jeevan Jeyaratnam at the recent SBC Summit Rio to SBC News during a conversation that was …

Last Thursday, Entain Plc published its full-year accounts revealing the scars of a problematic 2023. The long-awaited results of the FTSE100 gambling group left no place for hiding as leadership declared corporate losses of £900m. Though leadership maintains that dire 2023 results were down to legacy failings, under the bonnet, the year-end accounts detailed growing concerns across all markets including …

We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as our interviewee astutely notes, there are times when ‘it’s essential not to be exclusively loyal to any one sportsbook.’ “Where you place your bets can be just as crucial as who you bet on.” That’s why Gator Wager aggregates real-time odds from major operators …

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

Data management and business intelligence have been determined as the vital disciplines for all gambling-related businesses to maximise margins and reduce costs needed to compete in a cutthroat market. Yet, despite AI innovations, gambling’s value-chain has become more convoluted in its data frameworks and processes. Hence incumbents require an intelligent approach beyond data collection, to benefit from a data-driven culture …