Features

SBC’s final Bookies’ Corner of 2017 looks at the year ahead, and what bookmakers believe will dominate the public’s agenda and interest. As we finish year 1 of Brexit negotiations and the Trump Administration, will 2018 deliver another rollercoaster ride for punters and bookmaker markets…SBC gets the bookies lowdown on 2018? __________________________ SBC: Will the UK continue to be a …

Ganapati Malta is an online games developer for the gambling industry, established in September 2016 with a mission to supply the European market with games that combine Japanese design and technology with unique entertainment elements. After making its ICE debut back in February, Ganapati has gone on to enjoy a breakthrough first full year of operations, by presenting at several …

Dariusz Leczynski, Head of Product for STATSCORE, says there will be no compromise in the company’s dedication to providing data on the most intricate of sporting statistics in 2018. Leczynski explained that the company has been widening its coverage across a range of sports in recent times. This is demonstrated by the fact that STATSCORE scouts are currently gathering deeper info for …

In all my 35 years advising the UK’s gambling industry I can think of no time when it has been so besieged with adverse criticism from the Government, the Parliamentary Opposition, regulators, the media and the general public alike.  Clearly opinions on gambling (whether justified, exaggerated or prejudiced) expressed in the media heavily influence public opinion. The opinions expressed by …

We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at how the gambling industry fared this year in its ‘Winning Post’ column. 2017 in review: growing up? Three key themes dominated the changing shape of the online gambling market in 2017: continuing channel shift, the continued march of Point of Consumption regimes, and increased …

Ahead of this Summer’s World Cup, CEO and Co-founder of award-winning sports media platform Skores, Christian De Cailleux explained to SBC how there is a ‘revolution’ taking place within the way fans and punters consume sports. _________________ SBC: As football coverage continues to expand, do you anticipate Russia 2018 is going to be the most mobile based World Cup yet? Christian …

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the sixth diary of this series, Lalani is reflecting on the lessons learned from 2017, as the company looks ahead to its first full year with a live product. It’s …

As 2017 approaches its culmination, glances are increasingly being thrown towards a huge year ahead and the Russian World Cup on the horizon. Off the back of a winning performance at the SBC Awards 2017 Martin Wachter, CEO of Golden Race, reflects on a busy year for the virtual sports provider: “For Golden Race the year 2017 has been very …

EnergyBet is the main club sponsor for Leyton Orient FC and the official in stadia betting partner for Championship club Millwall FC. Last month, we spoke to the Malta-based operator, whose affiliate partner scheme landed a prize at the recent SBC Awards, about focusing its Leyton Orient partnership on quality fan interactions. As the football season approaches the busy festive …