Features

This week’s 6 of the Best takes us to Spain, a country with “paradise-like beaches” and whose national team provided a dream win for today’s subject – OPTIMA CEO Jacob Lopez. Keep reading to find out about the film based on a true story that such a small number of people understood, and why Spanish success in Russia this summer …

Neil McArthur has issued his first keynote address as leader of the UK Gambling Commission (UKGC). Officially appointed UKGC Chief Executive in April, McArthur takes leadership of the regulator at a turning point for the UK gambling sector and its wider stakeholders. In his first address, McArthur outlines that like his predecessor Sarah Harrison, he will push for further diversity …

SBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths.  ____________________ SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex? Mike Rowland: The World Cup is …

As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement.  SBC speaks to Cillian Barry, Founder & MD of SportCaller, on why FTP is still a relevant …

Trustly has hailed the opportunity provided by this week’s SBC Global Championship, which doubles up as a celebration of 10 years in business for the global payments provider. As the headline sponsor for tomorrow’s competition at Stamford Bridge (22 May), Trustly has also contributed nine players across two teams – ‘Trustly Avengers’ and ‘Vikings’. We spoke to Trustly Gaming Director …

GamStop – it’s been a long time coming, but it’s here now (at least in a “test” phase), and somewhere in the coming “weeks and months”, to quote Tim Miller, Executive Director of the Gambling Commission, the one month notification period under LCCP social responsibility code provision 3.5.5 will be triggered by the Commission. At the expiry of that one …

For betting operators, the intricacies of trading will continue to provide a unique challenge as they look to utilise data and physical trading to provide the perfect pricing environment. Head of Compilation at Abelson Info, Jeevan Jeyaratnam detailed why physical traders still play a crucial role for betting operators, as well as analysing how Asian markets play a role in …

This week’s 6 of the Best gives our readers an insight into the life of “true working-day routine lover” Nikos Chalikias, the CEO at Favbet. Keep reading to find out about his crazy 10-day trip to Bangkok, the sporting comeback which served as a pre-cursor to Liverpool’s Miracle of Istanbul, and a Netflix series where every episode feels like a …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

Matt Harris of Perble, details the importance of Paddy Power’s lead sponsorship of CONIFA 2018, as all industry operators prepare for a summer of World Cup Russia 2018 trading. Betting content specialist Harris, details why Paddy Power is right to pursue and tell a different narrative for football’s global impact. ______________________ The sponsorship arrangement between Paddy Power and the organisers …