An unusually quiet news week for the betting sector has allowed strategic consultancy Regulus Partners to reach for its history books, detailing that under-siege incumbents can gain applicable learnings helping their operations overcome present regulatory complexities. _______________ General Ludendorff was one of the greatest practitioners of the operational art of war in modern times. He also did more than anyone else …
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Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …
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A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …
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Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …
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James King, Chief Marketing Officer at ConquerCasino.com (ProgressPlay), says that sportsbooks can learn a lot from online casinos when it comes to driving loyalty ________________ Online sportsbook operators are undoubtedly innovative, you just have to look at the products launched over the past few years to see that operators enjoy pushing the boundaries and taking the player experience to …
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SBC News has already reported on last week’s Gambling Commission “consultation response” confirming the forthcoming LCCP changes on age and identity verification for remote gambling. In adding my own take on those changes, I also include a comment below on another highly relevant matter flowing from this latest emanation from the UK’s gambling regulator, namely its encouragement to remote gambling …
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In a video released by the British Racehorse Association (BHA), Chief Executive Nick Rust defends the decision to permit racing to go ahead despite the worries from trainers and horse-owners regarding the prevalence of equine influenza in the UK. As announced last night, the BHA has decided to put an end to the industry hiatus from the sport following the outbreak of …
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It was confirmed late last week that STS, the biggest bookmaker in Poland, was ready to enter 11 new European markets – including the UK and Germany – after reaching a deal with BetConstruct for the provision of both sports betting and gaming content. Just a few days on, we caught up with Mateusz Juroszek, CEO of STS, to discuss …
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Strategic consultancy, Regulus Partners, focused on international gambling and related industries, taking a look at some of the key challenges the gambling industry faces in its ‘Winning Post’ Column. UK: gambling regulation – nothing minor about age verification changes The GB Gambling Commission has confirmed a tightening of age verification rules for licensees to protect minors. From 7 May (three …
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Sports betting is sports betting; right? Fundamentally, yes. But where the US market and its European counterpart are concerned, it comes in slightly different flavours. Three industry experts explain… Talk of Europe’s role as a shaping presence in the US market for sports betting became something of a leitmotif to proceedings from the moment that PASPA was consigned to the …
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